5 Amplitude Alternatives and Competitors for Advanced Analytics

Amplitude is a popular product analytics tool that helps businesses track user behavior and improve digital experiences. 

It offers user insights, custom event tracking, and detailed reports. However, its complexity, steep learning curve, and higher pricing may lead users to explore alternatives.

FullSession is one of the best competitors. It provides an all-in-one user behavior analytics software that helps you capture the entire customer journey, visualize all user interactions, analyze trends and patterns, identify user drop-offs, and optimize your site for peak performance.

Book a demo to see how it works.

In this article, we’ll review the top Amplitude alternatives to help you find the best fit for your business needs.

Key Takeaways

• FullSession is a leading user behavior analytics software that helps you visualize all user engagement, analyze trends, and optimize your website for peak performance. Key features include session recordings and replays, interactive heatmaps, customer feedback forms and reports, error analysis, and conversion funnel optimization tools. It also complies with GDPR, CCPA, and PCI standards. Pricing starts at $39/month, with a 20% discount available for annual plans. Request a demo to see how it can benefit your business.
• Google Analytics is an analytics tool that tracks web traffic and user behavior, providing real-time data, audience insights, and customizable reports. Core features are event tracking, conversion tracking, and traffic source analysis. It can be complex for beginners, and some advanced features are only available in the paid version, Google Analytics 360, which usually starts at $50,000/year.
• Heap is a product analytics platform that automatically captures all user interactions, providing valuable insights without requiring manual setup. Features include auto-capture of user events, funnel analysis, retention analysis, and custom reporting. While its automatic tracking is good, it can be overwhelming for beginners. Heap offers a free plan, with pricing for paid plans available on request.
• Pendo is a product experience and user analytics platform that combines user behavior tracking with in-app messaging and feedback tools. Key features include user segmentation, product usage insights, and in-app guides. It’s particularly useful for SaaS companies but can be expensive for larger teams. Pendo offers a free plan, with paid plans based on custom pricing.
• Adobe Analytics is a web analytics solution that provides advanced segmentation, real-time customer data tracking, and AI-powered insights. It’s a good option for large businesses needing deep analytics across web and mobile platforms. Key features include attribution modeling, customizable dashboards, and AI-driven insights through Adobe Sensei. Adobe Analytics is expensive and requires dedicated resources for setup, with pricing available upon request.

If you're looking for a smarter way to track user behavior, FullSession is a great choice. 

You get real-time session recordings to see exactly how users navigate your site, interactive heatmaps to identify high and low engagement areas, and funnel optimization tools to spot and fix where users drop off.

FullSession also lets you get direct feedback from your audience through customizable website feedback forms. Plus, its error tracking feature will detect errors like JavaScript errors and failed API calls that can block conversions.

Let's review each tool in detail.

Best Amplitude Alternatives Right Now

Here are the top alternatives to Amplitude that offer advanced analytics and insights to help you better understand and optimize user behavior:

1. FullSession (Get a demo)
2. Google Analytics
3. Heap
4. Pendo
5. Adobe Analytics

1. FullSession

FullSession is a user behavior analytics software that helps businesses visualize all user engagement, analyze trends, and optimize website performance with laser precision.

You can get a 360-degree view of the user behavior data, all displayed on a single, easy-to-use dashboard. 

FullSession goes beyond raw numbers, offering real-time session recordings and replays to help you capture every aspect of the customer journey.

It helps you identify dead zones on your site, test different page elements, and validate design changes. 

It also assists in optimizing the user interface and overall performance. FullSession is perfect for finding conversion blockers and improving key touchpoints in the marketing and sales funnels.

One of its key strengths is its commitment to data security. Fully compliant with GDPR, CCPA, and PCI standards, FullSession makes sure that your users' privacy is always protected.

Book a demo to see how it works.

Best for

FullSession is the perfect user behavior analytics tool for a wide range of professionals and businesses, including:

• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

FullSession helps e-commerce and SaaS companies track user interactions in real time, identify conversion blockers, and optimize key touchpoints in the entire user journey.

E-commerce businesses can use heatmaps and session recordings to see where shoppers drop off, while SaaS companies can leverage user feedback and funnel analysis to improve user onboarding and retention.

Key features

• Advanced user and event segmentation: Create user groups based on various criteria and analyze behavior trends to improve engagement and conversions.
• Session recordings and replays: Capture and replay user interactions to diagnose friction points and predict future behaviors with privacy safeguards in place.
• Interactive heatmaps: Analyze user interactions with mouse movement, click, and scroll maps to see which parts of your site perform best.
• Website feedback forms and reports: Collect user feedback, analyze connected session recordings, and understand the reasons behind their comments.
• Conversion and funnel optimization tools: Visualize user drop-off points in your funnels and experiment with design changes to boost conversions.
• Error analysis: Automatically detect and analyze website issues like JavaScript errors and failed API calls to prevent them from affecting user experience.

Supported platforms

FullSession supports web platforms, web apps, and landing pages and can track website visits on mobile devices.

Integrations

FullSession supports various integration methods, including APIs, webhooks, and Zapier, making it easy to connect with your existing apps.

It also offers native integrations with popular platforms like BigCommerce, Wix, Shopify, and WordPress, helping you streamline data flow, task automation and other operations and improve efficiency without extra setup hassles.

Customer support

FullSession offers live chat and email support, and there’s a comprehensive help center available for self-help.

Pricing

FullSession offers three paid plans—Starter, Business, and Enterprise—making it suitable for businesses of any size. The Starter plan begins at $39/month, allowing for up to 5,000 monthly sessions and unlimited heatmaps and recordings.

You can also save 20% by opting for an annual subscription and getting the Starter plan for only $32 per month. Check out the Pricing page to learn more.

Pros

• Track dynamic elements in real time for precise and actionable insights
• Fast heatmap processing with no impact on site speed
• Strong privacy safeguards, excluding sensitive data from recordings
• Manage large data sets effectively, revealing key insights quickly
• Secure user data while preventing tracking misuse
• Cross-team collaboration with a unified platform for different departments

Cons

• Does not support mobile app data tracking

Book a demo to learn more.

2. Google Analytics

Google Analytics is a free website analytics service that offers tracking and reporting features for websites and apps. It helps businesses understand user behavior, track website traffic, and measure conversions.

User rating

Google Analytics has an average rating of 4.5 out of 5 stars based on 6,390 reviews on G2.

Image source: G2

Best for

Google Analytics is suitable for businesses of all sizes, digital marketers, and website owners who need detailed insights into website traffic and user behavior.

Key features

• Real-time data tracking: Monitor live user activity on your site.
• Audience insights: Understand the demographics, behavior, and preferences of your visitors.
• Traffic source analysis: See where your visitors are coming from, such as organic search, paid ads, or social media.
• Conversion tracking: Track goals like form submissions, purchases, and other key actions on your site.
• Event tracking: Analyze user interactions such as clicks, downloads, or video views.
• Customizable reports: Create tailored reports for better insights into specific behavioral data points.

Supported platforms

Google Analytics is primarily web-based, allowing you to track and analyze user behavior on websites. For mobile apps, it integrates with Firebase Analytics.

Integrations

Google Analytics integrates with Google Ads, Google Tag Manager, Search Console, Firebase, and many third-party platforms like Shopify and WordPress. 

Users can also integrate with a data warehouse to connect with other tools and get deeper insights.

Customer support

Google Analytics offers a help center, community forums, and email support. For enterprise users, Google provides more advanced support options through Google Analytics 360.

Pricing

Google Analytics is free to use and has basic features, making it accessible to businesses of all sizes. 

For advanced needs, Google Analytics 360 is available with premium features and additional support, but you have to contact sales for a direct quote. It typically starts at $50,000 per year.

Pros

• Comprehensive tracking and reporting features
• Free access to essential analytics tools
• Integration with other Google services and third-party platforms
• Customizable reports for tailored insights

Cons

• It can be overwhelming for beginners due to its complexity
• Provides basic metrics but lacks visual insights and advanced user behavior analytics features
• Some advanced features are only available in the paid version

3. Heap

Image source: G2

Heap is a digital insights platform that automatically captures all user interactions on your website or app without requiring manual event tracking. 

This "auto-capture" feature allows businesses to gather data on user actions such as clicks, page views, and form submissions right from the start, which offers valuable insights into user behavior.

User rating

Heap has an average rating of 4.4 out of 5 stars based on 1,087 reviews on G2.

Image source: G2

Best for

Heap is applicable for product managers, UX designers, and data-driven businesses that need a detailed understanding of user behavior across digital platforms.

Key features

• Auto-capture of user interactions: Track all events automatically without manual setup.
• Funnel analysis: Identify where users drop off in the conversion funnel and test ways to optimize these stages.
• Retention tracking: Monitor user engagement and conversion rates over time to improve customer retention.
• User segmentation: Filter and analyze data based on specific user characteristics or behaviors.
• Custom reporting: Generate detailed reports to gain insights into key performance metrics.
• A/B testing: Compare two different versions of your website or its elements to determine the best one.

Supported platforms

Heap supports both web-based platforms and mobile apps, including iOS and Android.

Integrations

Heap integrates with multiple tools such as Salesforce, Marketo, AWS, and Iterable, allowing for seamless data flow and enhanced workflows.

Customer support

Heap offers live chat, email support, and a comprehensive help center. For larger teams, premium support options are available.

Pricing

Heap provides a free plan with basic features for small teams, while its paid plans offer more advanced features like event tracking and advanced analytics. 

Pricing is available upon request for larger enterprises, and custom plans are available to meet specific business needs.

Pros

• Automatic event tracking without manual setup
• Strong retention and funnel analysis features
• User-friendly interface with customizable reports
• Wide variety of integrations with other business tools

Cons

• It can be overwhelming for beginners due to the extensive feature set
• Higher pricing for enterprise plans
• Custom tracking and manual events can be complex to configure

4. Pendo

Image source: G2

Pendo is a product analytics platform designed to help companies better understand how users interact with their software. 

It combines user analytics, in-app messaging, and feedback tools to provide insights that help improve product engagement, retention, and overall customer experience.

User rating

Pendo has an average rating of 4.4 out of 5 stars based on 1,440 reviews on G2.

Image source: G2

Best for

Pendo is suitable for product managers, SaaS companies, customer success teams, and UX designers who want to make data-driven decisions to improve the user experience.

Key features

• User analytics: Track how users engage with your product, including feature usage and time spent on different parts of your app.
• In-app guides and messaging: Deliver targeted in-app messages and guides to educate users, promote features, or gather feedback.
• User feedback: Collect and prioritize customer feedback directly within your product to drive improvements.
• Segmentation and user journeys: Segment users based on specific actions and view user paths to uncover drop-offs or opportunities for engagement.
• Product usage insights: Analyze which features are most or least used, allowing product teams to optimize based on real data.

Supported platforms

Pendo works for companies with both a desktop and mobile focus.

Integrations

Pendo integrates with various platforms like Salesforce, HubSpot, Slack, Segment, and Jira. This helps teams manage workflows, streamline communication, and synchronize data across their favorite tools.

Customer support

Pendo provides live chat, email support, a help center, and training resources to ensure users get the most out of the platform. For enterprise clients, Pendo offers dedicated account management and advanced support options.

Pricing

Pendo offers a free plan with basic features for small teams or startups. Pricing tiers with more advanced features, such as deeper analytics and segmentation, are available, but pricing is custom and depends on the needs of the business.

Pros

• Combines analytics and in-app messaging in one platform
• Strong feedback data collection and management tools for better qualitative data
• Detailed product usage insights to guide product decisions
• Integration with popular business tools

Cons

• Can be expensive for larger organizations
• Advanced features may have a steep learning curve for beginners
• Limited customization for in-app guides

5. Adobe Analytics

Image source: G2

Adobe Analytics is an enterprise-level web analytics platform designed to provide deep insights into customer behavior across websites, apps, and other digital channels. 

Known for its robust data analysis and reporting capabilities, Adobe Analytics allows businesses to collect, measure, and visualize data to make informed decisions.

User rating

Adobe Analytics has an average rating of 4.1 out of 5 stars based on 1,013 reviews on G2.

Image source: G2

Best for

Adobe Analytics is a suitable Amplitude alternative for large enterprises, data analysts, and marketing teams who need advanced analytics tools to track and optimize user experiences across multiple platforms.

Key features

• Advanced segmentation: Break down user data into granular user segments to analyze specific behaviors and trends.
• Real-time data: Monitor user activity as it happens to quickly adjust strategies.
• Attribution modeling: Measure the success of marketing efforts by analyzing the customer journey and determining which touchpoints drive conversions.
• Customizable dashboards: Create detailed reports tailored to your business needs with flexible visualization options.
• AI-powered insights: Use Adobe’s AI (Adobe Sensei) to automatically identify trends and generate insights hidden within your data.

Supported platforms

Adobe Analytics supports both web and mobile apps.

Integrations

Adobe Analytics integrates with other Adobe products, such as Adobe Experience Cloud, Adobe Target, and Adobe Campaign. It also integrates with third-party tools like Salesforce, Google Ads, and other marketing platforms to enhance data synchronization and reporting.

Customer support

Adobe offers a range of customer support options, including support for enterprise clients, a help center, live chat, phone, and community forums. Adobe also provides training resources to help users get the most out of the platform.

Pricing

Adobe Analytics is priced at an enterprise level, with custom quotes based on the business's specific needs. It is typically more expensive than other analytics tools, making it suitable for larger organizations with extensive data requirements.

Pros

• Advanced data analysis and segmentation tools
• Real-time tracking for immediate insights
• AI-driven recommendations and insights through Adobe Sensei
• Integration with the Adobe suite and other popular tools

Cons

• Higher price point, making it less suitable for small businesses
• Steeper learning curve due to its advanced features
• Requires dedicated resources for setup and ongoing management

Best 5 Amplitude Alternatives Comparison Table

Here’s a comparison of the top Amplitude alternatives that highlights key features to help you choose the best option.

	FullSession	Amplitude	Google Analytics	Heap	Pendo	Adobe Analytics
Real-time tracking	✔	✔	✔	✔	✔	✔
Heatmaps	✔	✘	✘	✘	✘	✘
Session recordings	✔	✘	✘	✔	✘	✘
Conversion funnel analysis	✔	✔	✘	✘	✘	✔
Customer feedback tools	✔	✘	✘	✘	✔	✘
Error tracking	✔	✘	✘	✔	✘	✘
Monthly pricing	$39	$61	Free	n/a	n/a	n/a

Best 5 Amplitude Alternatives: The Best Solution On the List

When it comes to the best Amplitude alternative, FullSession stands out as the top choice. It allows you to track dynamic elements in real time, providing precise user insights that help you make informed decisions.

FullSession also accelerates heatmap processing without affecting your site’s speed, making it a fast and reliable tool. 

It protects user privacy by excluding sensitive data from recordings and can handle large data sets efficiently to reveal key insights quickly.

FullSession limits tracking to your site only, preventing data misuse, and its platform fosters cross-team collaboration to keep everyone aligned. 

Book a demo today to see how it can improve your user experience.

Conclusion About Best 5 Amplitude Alternatives

Amplitude is a good tool for tracking user behavior and optimizing digital products, making it a suitable option for businesses aiming to improve customer experiences and drive growth. 

However, depending on your specific needs, there are several great alternatives that can offer even more tailored solutions.

Among these, FullSession shines with its real-time session tracking, fast heatmap processing, and detailed insights that help you make informed decisions without slowing down your site.

If you’re looking for a tool that can help you better understand and optimize your user experience, FullSession is worth exploring.

Book a demo today and discover how it can take your business to the next level.

FAQs About Best 5 Amplitude Alternatives

What is better than Amplitude?

Several web and customer journey analytics tools can be better than Amplitude, depending on your specific needs. For example, FullSession offers in-depth user behavior insights through real-time session recordings and heatmaps, allowing you to analyze how users behave and optimize your website more precisely. Plus, it has customizable feedback tools that help you collect in-depth qualitative insights.

Who competes with Amplitude?

Amplitude competes with several other analytics tools, including FullSession, Google Analytics, Heap, Pendo, and Mixpanel. Each of these tools has different strengths, with FullSession standing out for its ability to provide detailed session recordings, heatmaps, and conversion funnel optimization while maintaining user privacy.

Is Amplitude better than Google Analytics?

It depends on what you're looking for. Amplitude offers more in-depth product analytics and user behavior tracking. On the other hand, Google Analytics excels at tracking website traffic and basic user behavior metrics. For businesses focused on maximizing conversion rates and improving user experience, FullSession is a solid alternative that offers real-time insights beyond the basic features of both Amplitude and Google Analytics.

Is Amplitude worth it?

Amplitude is worth it for companies that need detailed product analytics and event tracking. However, if you’re looking for more comprehensive insights into user behavior, FullSession has all the features you need, including session replay, heatmaps, and feedback tools at a more affordable price. It’s especially beneficial for e-commerce and SaaS companies looking to optimize customer journeys and remove conversion barriers, as well as product and marketing teams who want to optimize marketing campaigns.