Top 5 Heap Alternatives Reviewed & Compared in 2025

Heap is a popular analytics tool that helps businesses track and analyze user interactions automatically across websites and apps. Its automatic event tracking and detailed data insights allow companies to understand user behavior without manually setting up tracking, saving time and effort.

However, some users find Heap’s limited integrations and complex setup challenging, especially for those looking for more flexibility and custom tracking. These drawbacks often lead businesses to explore alternatives that offer more customization and visual insights.

One such alternative is FullSession, which provides real-time session replays, funnels and conversions, error analysis, heatmaps, and privacy-focused data tracking. FullSession excels in giving a more visual, hands-on way to track user behavior. Book a demo now to see how it works.

In this article, we’ll explore the top Heap alternatives, comparing their features, pricing, and drawbacks to help you choose the best tool for your business needs.

Key Takeaways

• FullSession is a user behavior analytics software designed to provide precise real-time insights into user actions, making it ideal for optimizing digital experiences. It offers features such as session recordings, heatmaps, customer feedback, error analysis, and funnel conversion tracking. FullSession integrates with APIs, native platforms, modern webhooks, and Zapier, while also complying with GDPR, CCPA, and PCI standards. Pricing starts at $39 per month with a 20% discount for annual plans. Book a demo to learn more.
• UXtweak is a UX research software that focuses on usability testing and improving user experiences. It includes features like customer journey mapping, session recordings, heatmaps, A/B testing, and surveys. However, its integration options are limited, and it can become costly for larger teams. Pricing starts at $99 per month, with higher-tier plans for more advanced testing capabilities.
• Mixpanel is a product analytics tool designed to track customer interactions and events and inform product decisions. Key features include event tracking, funnel analysis, advanced segmentation, and retention analytics. While Mixpanel offers numerous features, it has a steep learning curve and its pricing escalates quickly. It starts at $28 per month, but advanced features and larger usage require more expensive plans.
• Amplitude Analytics is a product intelligence platform tailored for in-depth behavioral analysis and product optimization. It offers features like behavioral cohorts, funnel and retention analysis, and predictive analytics. The tool is highly complex, particularly for smaller teams, and its premium features come at a significant cost. Pricing starts at $61 per month, with advanced functionality available in higher plans.
• Userpilot is a user engagement software that specializes in in-app messaging and onboarding to improve feature adoption. Its key features include personalized onboarding flows, NPS surveys, feature tracking, and A/B testing. However, its limited integration options and a relatively high starting price of $249 per month make it less accessible for smaller teams or startups.

Here's a closer look at the best Heap alternatives.

5 Top Heap Alternatives Right Now

If you're looking for alternatives to Heap, here are five top options that offer unique features and advantages for analyzing user behavior and optimizing product experiences.

1. FullSession (Get a demo)
2. UXtweak
3. Mixpanel
4. Amplitude Analytics
5. Userpilot

1. FullSession

FullSession is an easy-to-use user behavior analytics software designed to help businesses visualize user engagement, analyze trends, and optimize website performance.

It provides a complete view of user behavior, allowing you to watch real-time sessions, see how users interact with your site, and capture the entire customer journey. You can easily detect problem areas, test design changes, and enhance your site’s usability and performance.

It also helps you find and remove conversion blockers, optimize key touchpoints, and reduce drop-offs in your sales funnels. Additionally, FullSession allows you to collect direct feedback from users so you can understand their frustrations and make improvements quickly. 

Data security is a priority, with FullSession adhering to GDPR, CCPA, and PCI standards.

Book a demo now to see FullSession in action.

Use cases

FullSession is the perfect user behavior analysis tool for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

Key features

• Advanced user and event segmentation: FullSession allows you to categorize website visitors based on their behavior, trends, and patterns to optimize user engagement and conversion rates.
• Session recording and session replay tool: Capture and replay every user session, offering deep insights into user behavior without recording sensitive customer data.
• Interactive heatmaps: Monitor mouse movements, clicks, and scrolls, helping you identify areas of interest and optimize key page elements.
• Feedback forms: Create customized feedback forms to capture user satisfaction and pain points, and link them to session recordings for deeper analysis.
• Funnel optimization: Identify and visualize where users drop off in your sales or marketing funnels, helping you tweak designs and content to maximize conversion rates.
• Error analysis: Detect JavaScript errors, network issues, and other site problems automatically, helping you resolve them before they impact user experience.

Get a demo today to experience these features in action.

How FullSession compares to Heap

While Heap provides automatic data collection and detailed analytics, FullSession focuses more on visual representations of user behavior through session replays and heatmaps. Heap has automated event tracking, but FullSession offers more straightforward, actionable insights for improving user experience, especially for teams that prefer a visual approach over data-heavy reports.

Additionally, FullSession places a strong emphasis on user feedback, allowing teams to better understand user frustrations and quickly resolve them, which some users may find lacking in Heap.

Limitations

FullSession is primarily designed for web platforms and does not support data collection from mobile apps.

Integrations

FullSession integrates open APIs, native integrations, webhooks, and Zapier, allowing it to easily blend into your current workflow.

Customer support

FullSession provides live chat and email support, along with a detailed help center.

Pricing

FullSession offers a range of flexible pricing options to suit businesses of all sizes. The Starter Plan is priced at $39 per month and includes session recordings, unlimited heatmaps, and up to 5,000 recorded sessions per month.

The Business Plan is designed for growing companies with more advanced data needs, while the Enterprise Plan provides custom solutions for large-scale organizations.

FullSession also offers a 20% discount on annual subscriptions, making it a cost-effective choice for long-term use. Try the Starter plan for only $32 month with a yearly subscription. For more details on the pricing structure, you can visit the Pricing page.

Pros

• Real-time tracking of dynamic website elements
• Fast heatmap processing without slowing down your website
• Privacy-focused, excluding sensitive data from recordings
• Easy collaboration across teams with unified data insights
• Customizable customer feedback forms that you can also link to user sessions
• Advanced user segmentation that allows you to analyze different user groups and create custom reports
• User-friendly and intuitive interface

Cons

• Limited to web platforms, with no support for mobile app tracking

Book a demo now to see how FullSession can transform your website experience.

2. UXtweak

Image source: G2

UXtweak is a UX research and usability testing platform designed for improving user experience through comprehensive usability testing. It provides insights into how users interact with websites and digital products, helping businesses identify pain points and optimize user journeys.

User rating

UXtweak has an average user rating of 4.7 out of 5 stars based on 39 reviews on G2.

Image source: G2

Use cases

UXtweak is suitable for professionals focused on optimizing user experience. UX designers can refine layouts, while product teams gain insights into feature interactions. Digital marketers can identify friction points affecting conversions for marketing campaigns, and e-commerce businesses can improve the shopping journey with data-driven decision making.

Key features

• Usability testing: Conduct detailed usability tests to identify patterns and improve overall experience.
• Heatmaps: Analyze user interaction with different page elements, track clicks, and identify areas of interest.
• User journey mapping: Visualize the entire user journey to understand where users are facing challenges and dropping off the funnel.
• A/B testing: Test different versions of a page to see which performs better and drives higher conversions.
• Session recordings: Watch real-time or recorded user sessions to see exactly how users are interacting with your website, allowing you to pinpoint issues that might otherwise be overlooked in traditional analytics.

How UXtweak compares to Heap

Heap emphasizes automatic data collection and event tracking, but UXtweak is designed specifically for usability testing and detailed user research. It provides a more hands-on approach, offering tools for testing and mapping, which makes it suitable for teams focused on improving user experience.

Unlike Heap's broader analytics capabilities, UXtweak emphasizes visual insights and user testing.

Limitations

UXtweak does not offer as many integrations as some of its competitors, and its pricing can become expensive for larger teams with more extensive testing needs.

Integrations

UXtweak integrates with a few key platforms like Figma and Invision but lacks the wide range of integrations found in tools like FullSession. It supports limited native integrations and connects through Zapier for additional workflows.

Customer support

UXtweak provides email and chat support, as well as a help center.

Pricing

UXtweak offers a free plan for smaller teams, with paid plans starting at $99/month for more advanced features like email invitations to studies and a year of data retention. The pricing scales based on the number of users, testing needs, and additional features.

Pros

• Comprehensive usability testing tools
• In-depth user journey mapping
• Detailed heatmap analysis
• Real-time session recording
• In-app recruiting

Cons

• Limited integrations compared to other tools
• Pricing can be high for larger teams with extensive needs
• Minimum recruiting fee may be too much for users who need fewer participants for usability tests
• Potential learning curve for less experienced users

3. Mixpanel

Image source: G2

Mixpanel is a product analytics platform designed to track user interactions and events, providing detailed insights into how users engage with web and mobile apps. 

With its advanced event tracking and segmentation features, Mixpanel helps teams understand how users navigate their product, where they drop off, and how to optimize for better outcomes.

User rating

Mixpanel has an average user rating of 4.6 out of 5 stars based on 1,124 reviews on G2.

Image source: G2

Use cases

Mixpanel is suitable for SaaS companies, product managers, growth teams, digital marketers, mobile app developers, and data analysts. These groups benefit from its powerful analytics and event tracking capabilities, which provide valuable insights into user behavior and product performance.

Key features

• Event-based tracking: Track specific user actions like clicks, form submissions, or purchases, giving you a granular view of how users interact with your product.
• Advanced segmentation: Break down your user base into meaningful segments based on behavior, demographics, or other custom criteria to gain actionable insights.
• Retention analysis: Understand how often users return to your product over time, helping you measure and improve long-term engagement.
• A/B testing: Experiment with different versions of features or product experiences to see what resonates most with your audience.

How Mixpanel compares to Heap

Mixpanel gives users more control over what they track with its event-based system. It can segment users and provide in-depth insights into user behavior and retention, making it more suitable for teams that need more granular data to inform product decisions.

Limitations

Mixpanel can be complex for new users, requiring a steeper learning curve. Its pricing structure may also be costly for smaller teams or startups with limited budgets.

Integrations

Mixpanel integrates many platforms and tools, including Salesforce, Slack, Segment, and Zapier, enabling seamless data flows and collaboration across teams.

Customer support

Mixpanel offers email support and a help center. Users can also find support from other users through their community.

Pricing

Mixpanel offers a free plan for startups and small teams, which includes basic analytics features. Paid plans start at $28/month, with more advanced features and higher usage limits available in the higher-tier plans.

Pros

• Event tracking and segmentation
• Good for detailed product analytics
• Comprehensive funnel and retention analysis

Cons

• Steep learning curve for beginners
• Pricing for higher-tier plans can be expensive for smaller teams
• Some users may find certain report types confusing
• The number of features and user interface may be overwhelming for non-technical users

4. Amplitude Analytics

Image source: G2

Amplitude Analytics is a product analytics and event tracking that enables businesses to gain deep insights into user behavior and product performance. It helps businesses track, analyze, and optimize user interactions across digital platforms.

User rating

Amplitude Analytics has an average user rating of 4.5 out of 5 stars based on 2,172 reviews on G2.

Image source: G2

Use cases

Amplitude is commonly used by product managers, growth teams, SaaS companies, digital marketers, data analysts, and mobile app developers. These professionals leverage its analytics tools to better understand customer behavior and track key metrics.

Key features

• Behavioral cohorts: Group users based on specific behaviors to understand trends and target efforts for improving customer engagement and retention.
• Funnel analysis: Use data analytics to track user drop-offs at various stages in key workflows and identify areas for improvement.
• Retention analysis: Analyze user retention over time to understand long-term engagement and product stickiness.
• Product journey mapping: Visualize how users interact with different product features and uncover friction points in their journey.
• Predictive analytics: Leverage machine learning to predict future user behavior based on past interactions.

How Amplitude compares to Heap

While Heap offers automatic event tracking, Amplitude provides deeper behavioral insights and predictive analytics. Amplitude’s focus on retention, cohort analysis, and product journey mapping makes it better suited for teams looking to understand long-term user engagement and make strategic product decisions.

Limitations

Amplitude can be expensive for smaller teams, and its advanced features may require a steeper learning curve for those unfamiliar with in-depth product analytics.

Integrations

Amplitude integrates with tools like Salesforce, Google Analytics, Segment, and Zapier, allowing seamless collaboration across platforms.

Customer support

Amplitude offers email support and a knowledge base.

Pricing

Amplitude offers a limited free plan for small teams or startups, with paid plans starting at $61/month for Plus. Higher-tier plans offer more advanced features and greater data limits.

Pros

• Deep behavioral insights and cohort analysis
• Suitable for long-term user retention and engagement
• Predictive analytics for future behavior
• Can help users create a customer feedback loop

Cons

• High cost for smaller teams
• Reporting capabilities might be complex
• Limited free version
• May be slow and difficult to navigate at times

5. Userpilot

Image source: G2

Userpilot is a product growth platform designed to help businesses improve product adoption and user experience. It allows teams to create in-app experiences without coding, guiding users through key features and driving engagement at crucial points.

User rating

Userpilot holds an average rating of 4.6 out of 5 stars based on 480 reviews on G2.

Use cases

Userpilot is widely used by SaaS companies, product managers, UX designers, customer success teams, growth teams, and onboarding specialists. These professionals use the platform to streamline user onboarding, drive feature adoption, and enhance overall user engagement.

Key features

• In-app messaging: Create personalized, no-code onboarding flows to guide users through your product and highlight important features.
• Feature adoption tracking: Monitor how users interact with different product features and identify areas where they might need more guidance.
• NPS surveys: Collect feedback directly from users to understand their satisfaction and make improvements to the user experience.
• Segmentation: Target specific user segments based on behavior or demographics to deliver relevant in-app experiences.
• A/B testing: Test different onboarding flows or messages to see what resonates best with your users.

How Userpilot compares to Heap

Userpilot specializes in user engagement and onboarding. Heap provides insights into user behavior through passive tracking, but Userpilot takes a proactive approach by allowing teams to create custom in-app experiences that drive feature adoption and enhance onboarding.

Limitations

Userpilot’s integrations are somewhat limited, and it may not scale as well for larger enterprises with complex needs. Its pricing can also be a bit high for smaller teams.

Integrations

Userpilot integrates with tools like Segment, Google Analytics, and HubSpot, but it offers fewer integration options compared to other platforms.

Customer support

Userpilot provides live chat and email support. They also have a resource page with information to help users get the most out of the various features.

Pricing

Userpilot's pricing starts at $249/month, which includes key features like onboarding flows and in-app messaging. Larger businesses may need to explore higher-tier plans for more advanced features.

Pros

• Easy-to-use in-app messaging and onboarding tools
• Suitable for tracking feature adoption and user engagement
• No coding required to create personalized user experiences

Cons

• Limited integration options
• Higher pricing for smaller teams
• Some users may require more customization options

Heap Alternatives: Comparison Table

When comparing Heap alternatives, it's important to look at key features. Below is a comparison of five leading tools that can help you select the best tool.

	FullSession	UXtweak	Mixpanel	Amplitude	Userpilot
Session recordings	✔	✔	✘	✘	✘
Heatmaps	✔	✔	✘	✘	✘
Error tracking	✔	✘	✘	✔	✘
Conversion funnel analysis	✔	✔	✔	✔	✔
User feedback	✔	✔	✘	✘	✔
Real-time tracking	✔	✘	✔	✔	✔
Starting price	$39	$99	$28	$61	$249

Heap Alternatives: The Best Solution On the List

FullSession stands out as the top choice among Heap alternatives. It offers several key benefits that make it a great option for teams looking to improve their user insights and experience:

• Real-time tracking of dynamic elements for accurate insights into user behavior.
• Fast heatmap processing with no impact on your website’s speed.
• Privacy protection by excluding sensitive data from recordings, keeping user information secure.
• Efficient management of large data sets, allowing you to quickly uncover important insights.
• Controlled user behavior tracking, ensuring data is used only for your site, preventing misuse.
• Seamless collaboration, enabling teams to work together smoothly on one unified platform.

Book a demo now to see how FullSession can help your business.

Conclusion About Heap Alternatives

Heap plays an important role in helping online businesses understand user behavior by automatically capturing and analyzing interactions on their sites and apps.

However, if you're looking for a tool that goes beyond automated tracking and offers deeper, more visual insights, FullSession is a standout option. With its real-time tracking, privacy protections, and collaborative platform, FullSession empowers teams to optimize the user experience more effectively.

If you're ready to take your user analytics to the next level, book a demo with FullSession today!

FAQs About Heap Alternatives

What is similar to Heap?

Tools like FullSession offer similar features to Heap, focusing on user behavior analytics and event tracking to help businesses improve their products and services.

Is Heap better than Google Analytics?

Heap and Google Analytics serve different purposes. Heap is good at automatic event tracking and detailed user behavior analysis, while Google Analytics is more focused on broader website traffic metrics and audience insights.

Why do you need user behavior analytics?

User behavior analytics helps businesses understand how visitors interact with their website or app. By tracking actions like clicks, scrolls, and navigation patterns, companies can identify problem areas, improve the user experience, optimize conversion rates, and make informed decisions to enhance product performance. Analytics data is is essential for uncovering insights that lead to more effective user paths and marketing strategies.

What is the best Heap alternative?

The best alternative to Heap depends on your specific needs, but FullSession is a top choice for understanding user behavior. It offers real-time user tracking, advanced analytics, heatmaps, session recordings and session replay, along with privacy-focused data handling. FullSession also allows users to explore data into user behavior while maintaining ease of use, which enables businesses to enhance user experience and optimize website performance.