5 Best Pendo Competitors and Alternatives to Analyze User Behaviors

Pendo is a product experience and digital adoption software offering in-app guidance, product adoption, and feedback tools, so it's a no-brainer for companies looking to improve user onboarding and customer engagement.

While Pendo has useful features, the pricing structure can be a barrier for smaller companies. Its free tier provides limited features, and some customers have reported that the analytics don't always offer practical insights. Additionally, the in-app guidance is limited compared to other solutions.

The platform lacks integrated support features like real-time chat and a knowledge base. The session replay feature has challenges like short data retention and privacy concerns.

These limitations have led many users to seek Pendo competitors that better suit their needs.

FullSession is one such solution. This all-in-one user behavior platform helps you visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance.

You can start a free trial or get a demo to learn more.

We will explore Pendo alternatives in today's article, comparing their features, benefits, and pricing. We will also explain why FullSession might best fit your business.

Key Takeaways

• FullSession is an advanced user behavior analytics software that helps you capture, visualize and analyze all user interactions to optimize your website and improve its interface, usability and performance. Key features include advanced user segmentation, session recordings and replays, website heatmap tools, customer feedback tools, conversion funnel analysis, and error tracking. It complies with GDPR, CCPA, and PCI standards, ensuring user privacy and data security. Pricing starts at $39/month, with a 20% discount for annual subscriptions. Book a demo today.
• Heap is a digital insights platform that automatically records all user engagement, making setup quick and easy. Its main features include automatic event tracking, funnel analysis, behavioral segmentation, and retention tracking. Heap suits businesses searching for detailed behavioral insights without manual event tagging. However, it can be overwhelming for smaller teams due to the depth of data. Heap offers a free plan, with paid plans based on session volume, requiring custom quotes for large organizations.
• Mixpanel is a product analytics tool that helps you track user interactions and increase their engagement through data analysis. Its features include event tracking tools, cohort analysis, funnel reports, and A/B testing. Mixpanel is scalable but can become expensive for large teams or businesses with significant data usage. The platform's pricing starts at $24/month, but advanced features can have a steep learning curve for new users, particularly those unfamiliar with product analytics.
• UXtweak is a user experience analysis and usability testing platform that helps businesses conduct user tests and gather feedback to improve digital experiences. Features include usability testing, session recordings, heatmaps, surveys, and card sorting. While it helps with gathering detailed feedback and analyzing user behavior, UXtweak lacks in-app guidance and messaging features. UXtweak’s pricing starts at $99/month, with custom pricing available for larger businesses.
• Amplitude is a product usage analytics platform that helps you track user behavior and analyze engagement over time. Its key features include event tracking, cohort analysis, funnel analysis, retention tracking, and A/B testing. Amplitude suits businesses looking to optimize user journeys and product features. However, it lacks in-app messaging and product adoption tools, which are Pendo’s strengths. Amplitude has a free plan, with paid options based on the number of users and data points tracked, starting at $61/month for the Plus plan.

5 Top Pendo Competitors Right Now

Pendo is the leading digital adoption platform, but it may not be what you're looking for to optimize your web and in-app experiences. Here are some of the best Pendo competitors:

1. FullSession (Get a demo)
2. Heap
3. Mixpanel
4. UXtweak
5. Amplitude

Let’s start with our analysis.

1. FullSession

FullSession is one of the best user behavior tools. It helps you capture, visualize and analyze the entire customer journey.

You'll get a complete picture of user engagement to evaluate trends and patterns in their behavior and optimize your site, web app or landing page for maximum performance.

The platform has an intuitive dashboard that consolidates all user behavior data in one place.

Beyond just stats, FullSession lets you watch real-time session recordings and observe the actual user journey to understand how they navigate your digital platform.

Interactive heatmaps help you pinpoint underperforming spots, test diverse page elements, validate design changes and improve your site's usability and overall performance.

With CRO tools, you can eliminate conversion blockers, simplify key touchpoints in the user journey and reduce drop-offs in your funnels.

The platform also provides customer feedback collection tools to understand the root cause of user frustration and fix recurring issues.

FullSession takes data security and user privacy seriously and complies with GDPR, CCPA and PCI regulations.

Start a free trial or get a demo to learn more.

Use cases

FullSession is for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

Key features

• Advanced user and event segmentation: See behavior trends, patterns and correlations to optimize user journeys and increase engagement and conversion rates.
• Session recordings and replays: Record every user interaction on your website. Replay user sessions, analyze behavior and predict future actions based on historical data. Keep your users' data private by excluding sensitive data recording.
• Interactive heatmaps: Switch between mouse movement, click maps and scroll maps. See where users interact most or least, and test different page elements to see what's performing best and how long it takes to complete key tasks. Get heatmap data in real time with zero processing time and no impact on your website.
• Website feedback forms and reports: Create custom forms to collect customer feedback on their satisfaction, pain points and feature requests. You can watch a linked session recording to see what happened during the session and why the user gave that feedback.
• Conversion and funnel optimization tools: See user behavior patterns and why users drop off. Visualize user drop-offs at each step and test different designs and content to improve conversion rates.
• Error analysis: Automatically detect website issues like JavaScript errors, network issues and failed API calls. Analyze error data to troubleshoot, find the root cause and prevent it from affecting user experience.

How FullSession compares to Pendo

While Pendo helps businesses create in-app guides and track feature adoption, FullSession captures, analyzes, and visualizes all website user activities, providing a broader picture of your performance.

FullSession is excellent for UX pros and product development teams who need deep, visual insights into user interactions and behavior.  

Pendo works for product teams that want to drive feature usage without coding. However, it is more expensive due to its user-based pricing. 

Limitations

FullSession doesn’t work with native mobile apps.

Integrations

FullSession supports open APIs, modern webhooks, native integrations and Zapier. It also works with Shopify, WordPress, Wix, and BigCommerce. 

Customer support

FullSession offers live chat and email support, and users can also access a help center filled with guides and troubleshooting resources.

Pricing

FullSession offers a free trial and three pricing tiers—Starter, Business, and Enterprise—making it accessible for businesses of all sizes.

The Starter plan starts at $39 per month and includes unlimited heatmaps and session recordings for up to 5,000 monthly sessions.

You can also save 20% with an annual subscription. View the Pricing page to learn more.

2. Heap

Heap is a digital insights platform that helps you understand user behavior by automatically capturing every interaction on your website or app. Unlike some Pendo alternatives, Heap doesn’t require manual tracking code implementation, making it much easier to get started.

User rating

Image source: G2

Heap has an average user rating of 4.4 out of 5 stars based on 1,087 reviews on G2.

Use cases

Heap is useful for:

• Product managers seeking insights into feature usage
• Marketing teams analyzing conversion rates
• Data analysts looking for detailed behavioral data
• UX designers optimizing user experience
• SaaS companies improving user onboarding
• E-commerce businesses tracking shopping cart abandonment

Key features

• Automatic data capture: Heap automatically records every user interaction, so you don't have to manually tag events.
• Funnel analysis: Visualize funnel steps to understand where users drop off and what actions they take before leaving.
• Retention analysis: Track customer retention and identify patterns that keep users coming back to your platform.
• Behavioral segmentation: Group users based on their behavior to better understand different customer segments and how they interact with your site.
• Retroactive analysis: Perform analysis on past data without setting up tracking in advance.
• Integrations: Connect Heap to your existing tech stack and tools like Salesforce, Segment, and Marketo.

How Heap compares to Pendo

Heap focuses more on data capture and behavior analysis. If you’re primarily looking for detailed insights into how users interact with your website or app,

Heap’s automatic tracking and analytics offer a simpler, more flexible solution than Pendo.

Limitations

Heap's focus on automatic data capture can be overwhelming for smaller teams that don't need such in-depth analytics. It also doesn't offer in-app guides or walkthroughs like Pendo.

Integrations

Heap integrates with platforms like Salesforce, Segment, and Marketo, allowing you to bring behavioral data into your existing workflows.

Customer support

Heap provides customer support through email and live chat. There’s also a help center with resources, guides, and best practices for using Heap effectively.

Pricing

Heap offers flexible pricing with a free plan that includes limited features, making it accessible for startups and small businesses.

Paid plans are tailored to larger organizations needing advanced analytics and deeper insights, with pricing based on session volume.

However, you need to contact Heap for a direct quote.

3. Mixpanel

Mixpanel is a product analytics tool that helps you understand how users interact with your apps or websites.

With a focus on tracking user actions, Mixpanel allows companies to dig into data that shows how users move through their product, where they drop off, and what features they engage with the most.

Learn more: Hotjar vs Mixpanel vs Clicktale.

User rating

Image source: G2

Mixpanel holds an average rating of 4.6 out of 5 stars based on over 1,126 reviews on G2.

Use cases

Mixpanel is a good option for:

• Product managers looking to understand feature usage
• SaaS companies tracking user engagement
• Data analysts examining product performance metrics
• Marketing teams optimizing user funnels
• Growth teams improving customer retention
• Mobile app developers monitoring in-app behavior
• Startups analyzing early user adoption

Key features

• Event tracking: Track every user action within your app or website, from button clicks to page views to understand how users interact with your product.
• Funnel analysis: See how users move through key funnels in your app or site, where they drop off, and what actions lead to conversions.
• Cohort analysis: Group users based on product usage data or demographic criteria to analyze their engagement patterns over time.
• A/B testing: Run experiments to test different versions of your product and see which performs better based on actual user data.
• Segmentation: Break down user data by demographics, behavior, or custom criteria to gain deeper insights into your audience.
• Retention tracking: Measure how well your product retains users over time and identify opportunities to improve customer retention.

How Mixpanel compares to Pendo

Mixpanel specializes in analyzing user behavior and product performance metrics.

For those seeking more detailed user engagement analytics than typical digital adoption platforms provide, Mixpanel's event tracking and user segmentation capabilities prove particularly valuable. 

Limitations

Businesses looking for onboarding solutions may find Mixpanel lacking in those areas.

Integrations

Mixpanel integrates with tools like Salesforce, HubSpot, and Zapier and supports custom integrations via APIs.

Customer support

Mixpanel offers email and live chat support, along with extensive documentation and tutorials in its help center to guide users through setup and advanced features.

Pricing

Mixpanel provides a flexible pricing structure with a free plan for startups and small teams, offering up to 100,000 monthly tracked users.

Paid plans are available for larger businesses needing advanced features like deeper data insights and priority support, with pricing tailored to the number of users and events tracked.

The Growth plan starts at $24 per month.

4. UXtweak

UXtweak is one of the best UX testing tools that helps you understand how users interact with your websites, apps, and digital products.

With tools that allow you to conduct in-depth user tests, gather feedback, and analyze user behavior, UXtweak enables you to monitor digital experiences based on accurate data.

User rating

Image source: G2

UXtweak has an average rating of 4.7 out of 5 stars based on 39 customer reviews on G2.

Use cases

UXtweak is useful for:

• UX designers conducting usability tests on websites and apps
• Product managers optimizing product features and interfaces
• Digital marketers improving landing page performance
• E-commerce businesses improving the shopping experience
• SaaS companies seeking feedback on user flows and interface designs
• Quality assurance teams spotting UX issues before release

Key features

• Usability testing: Conduct remote usability tests to gather direct feedback from users as they interact with your web and mobile apps. Identify issues in real time and make improvements based on user responses.
• Session recordings: Capture user interactions on your site and replay them to understand how visitors navigate and where they encounter friction points.
• Heatmaps: Analyze mouse heatmap, clicks, and scrolling behavior to visualize areas of interest and uncover usability bottlenecks.
• Surveys and feedback tools: Collect qualitative data by deploying surveys and feedback forms that capture user opinions, satisfaction, and pain points.
• Tree testing: Test and improve the structure of your website by understanding how users navigate your menus and links.
• Card sorting: Optimize your website’s organization by using card sorting to see how users categorize and label content.

How UXtweak compares to Pendo

UXtweak is more centered around user research and testing. It is better if you need to conduct usability tests, gather detailed feedback, and analyze how users navigate your digital product. 

Limitations

UXtweak is more focused on user research and may not be the best choice for businesses looking for analytics-driven product adoption solutions.

Integrations

UXtweak integrates with popular tools like Google Analytics, Slack, and Zapier, allowing you to easily pull data into your existing workflows. It also offers API support for custom integrations.

Customer support

UXtweak provides customer support through live chat and email. It has a rich resource center with tutorials, guides, and best practices to help users get the most out of the platform.

Pricing

UXtweak offers a free plan with limited features, making it accessible for small businesses or teams just starting with user research.

Paid plans offer more advanced features and start at $99 per month, scaling up based on the number of sessions and testing capabilities required. Larger businesses can opt for custom pricing to meet their specific needs.

5. Amplitude

Amplitude is a product research tool that helps you understand how users engage with your digital products. The platform provides insights into user retention, engagement, and growth, making it easier for teams to make data-driven decisions and improve overall product performance.

User rating

Image source: G2

Amplitude has an average rating of 4.5 out of 5 stars on G2, with over 2,186 reviews.

Use cases

Amplitude is for:

• SaaS companies tracking user behavior and feature usage
• Product managers optimizing product experiences
• Growth teams improving user retention and engagement
• Mobile app developers analyzing in-app behavior
• E-commerce businesses enhancing the customer journey
• Data analysts uncovering insights from user behavior patterns
• Marketing teams refining campaigns based on user data

Key features

• Event tracking: Capture and analyze every action users take in your product, from clicks to feature usage, to understand how users interact with your app or website.
• Behavioral cohorting: Group users based on their actions and characteristics to identify patterns in how different segments engage with your product.
• Funnel analysis: Visualize user journeys and pinpoint where users drop off, allowing you to optimize your conversion paths and improve user flow.
• Retention analysis: Track how well your product retains users over time and identify what actions drive long-term engagement.
• Pathfinder: Explore how users navigate your product to discover common paths and unexpected behavior patterns that lead to conversions or drop-offs.
• A/B testing: Run experiments to test product changes and measure their impact on user behavior and engagement.
• Advanced analytics: Use Amplitude’s machine learning tools to predict user behavior and identify opportunities for growth and retention.

How Amplitude compares to Pendo

Amplitude is primarily geared toward in-depth product analytics and behavioral tracking.

If your goal is to gather deep insights into how users interact with your product and to optimize their experience based on data, Amplitude is the better choice. 

Limitations

Businesses looking for guided user experiences may need to connect Amplitude with another onboarding solution.

Integrations

Amplitude integrates with apps like Salesforce, Segment, Slack, and Google Analytics, offering API support for custom integrations.

Customer support

Amplitude offers customer support through live chat, email, and a comprehensive help center with tutorials and guides. Enterprise customers also get access to dedicated support teams and account managers.

Pricing

Amplitude offers a free plan with core analytics features, making it suitable for startups and small businesses.

Paid plans, which include more advanced analytics and machine learning features, are available for larger organizations.

Pricing depends on the number of users and data points tracked, with custom plans available for enterprises. The Plus plan starts at $61 per month.

Pendo Competitors: Comparison Table

Here is a summary of the best Pendo alternatives.

	FullSession	Heap	Mixpanel	UXtweak	Amplitude
Session recordings	✔	✘	✘	✔	✘
Heatmaps	✔	✘	✘	✔	✘
User feedback tools	✔	✘	✘	✔	✘
Funnel analysis	✔	✔	✔	✘	✔
Error tracking	✔	✘	✘	✘	✔
Behavioral segmentation	✔	✔	✔	✔	✔
Monthly pricing	$39	n/a	$24	$99	$61

Pendo Competitors: FullSession The Best Solution On the List

After evaluating the top Pendo competitors, FullSession stands out as the best solution for businesses looking to gain deep insights into user behavior and optimize their websites. 

FullSession goes beyond basic digital analytics tools by offering powerful user behavior tracking features:

• Real-time tracking of dynamic elements: FullSession enables you to capture interactions with dynamic website elements, providing precise insights into how users engage with various parts of your site.
• Accelerated heatmap processing: Unlike other website analytics tools, FullSession delivers heatmap data instantly, with no impact on your website’s performance, ensuring a seamless user experience.
• Privacy protection: FullSession prioritizes user privacy by automatically excluding sensitive data from recordings, helping you stay compliant with privacy regulations like GDPR and CCPA.
• Efficient management of large data sets: FullSession handles large volumes of data effortlessly, allowing you to quickly identify key trends and insights that help drive decision-making.
• Secure tracking limited to your site: With FullSession, you can restrict tracking to your domain, reducing the risk of data misuse and ensuring a high level of security.
• Cross-team collaboration: The platform promotes teamwork by allowing different departments—such as product, marketing, and customer support—to access unified data, streamlining collaboration and improving overall efficiency.

If you're ready to improve your website's performance and gain valuable insights into user behavior, FullSession is the solution you need.

Book a demo with FullSession today to see how it can transform your user analytics and drive meaningful improvements for your business.

Conclusion About Pendo Competitors

Pendo is undoubtedly an important tool for businesses looking to improve user onboarding, track product adoption, and improve in-app experiences.

For any online business, having the right tools to understand how users interact with your product is essential to driving growth and improving customer satisfaction.

While Pendo offers excellent in-app guidance and messaging, it's not the only solution out there.

If you're seeking deeper insights into user behavior on your website, FullSession offers an unmatched set of features, allowing you to track real-time interactions, uncover pain points, and optimize every touchpoint of your customer journey.

Ready to boost your website’s performance and improve user experience?

Book a demo and see how its advanced user behavior analytics can take your business to the next level!

FAQs About Pendo Competitors

Who does Pendo compete with?

Pendo competes with platforms like FullSession, Heap, Mixpanel, Amplitude, and UXtweak. FullSession is the top competitor, offering in-depth user behavior analytics and real-time insights to optimize website performance. 

What makes Pendo different?

Pendo stands out for its in-app guidance, product tours, and feature adoption tools that help analyze product usage and set up user onboarding checklists. 

What is the difference between Pendo and GA4?

Pendo is focused on in-app messaging and onboarding, while Google Analytics 4 (GA4) provides broader web analytics. FullSession bridges the gap with detailed user behavior tracking to help you optimize the user experience.

What are the weaknesses of Pendo?

Pendo lacks detailed session recordings and heatmaps that competitors like FullSession offer. It’s more expensive and better suited for in-app guidance, while FullSession provides affordable, comprehensive user behavior insights.