Top 9 Behavioral Analysis Software Tools of 2025

Behavioral analysis software is a must-have for companies to understand user interactions and optimize digital experiences. These user behavior tools give detailed insights into how users navigate web and mobile apps.

Behavioral analysis software tracks and analyzes user interactions to reveal patterns in digital engagement. Its purpose is to help you understand user journeys, identify pain points and make smart decisions to increase conversion rates and improve the user experience.

Take FullSession as an example. This all-in-one user behavior analytics helps you visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance.

You can start a free trial or get a demo to learn more.

Selecting the right behavioral analysis tool takes work. You need to find an affordable solution that prioritizes user privacy, provides a complete feature set and enables integration with existing systems and tools to deliver actionable insights without data overload.

In this post, we’ll look at the top nine behavioral analysis software tools so you can find the right one for your business and get meaningful insights into user behavior and digital performance.

Key Takeaways

• FullSession is a user behavior analytics software that helps you capture all customer interactions, visualize user engagement, analyze trends and patterns, optimize website performance and improve the user experience. Its key features include session recordings and replays, interactive heatmaps, website feedback widgets, conversions and funnels, and error tracking, all while ensuring compliance with GDPR, CCPA, and PCI standards. Pricing starts at $39/month with a 20% discount for annual plans, offering scalability for businesses of all sizes. Book a demo today.
• Userpilot is a product growth platform focused on improving user engagement and onboarding for SaaS companies. It offers interactive walkthroughs, in-app messaging, behavior-based triggers, user segmentation, and NPS surveys. The main drawbacks include limited customization options for branding in lower-tier plans and a somewhat overwhelming analytics dashboard for beginners. Pricing starts at $299/month, which might be high for startups looking for a cost-effective solution.
• Google Analytics is a website analytics tool that provides comprehensive reports on traffic and user acquisition, behavior flow, and ecommerce performance. It includes features like real-time reporting, audience insights, and funnel and conversion tracking. Google Analytics can be complex for beginners and shows occasional data inaccuracy due to data sampling. The premium version, Google Analytics 360, starts at $50,000/year, which is quite steep for small to medium-sized businesses.
• Mixpanel is a product analytics tool that tracks user interactions with web and mobile applications. Its features include event-based tracking, cohort analysis, funnel reports, and A/B testing. While Mixpanel is scalable, its pricing can be high for large teams or heavy data users, starting at $24/month. Additionally, the platform does not offer a wide range of integrations with other tools, which can limit its functionality.
• Tableau is a data visualization and business intelligence tool known for its interactive dashboards and advanced analytics capabilities. Key features include data blending, real-time data visualization, and integration with numerous data sources. The main drawbacks are its higher cost, which may not be suitable for small businesses, and a steep learning curve for those unfamiliar with data analytics. Pricing starts at $35 per user per month for basic access.
• Amplitude is a product analytics platform focused on behavioral analysis, cohort segmentation, and funnel visualization. Its key features include predictive analytics, real-time data insights, and custom dashboards. While Amplitude provides a free plan, its pricing tiers, starting at $61/month, might be costly for smaller companies. Additionally, its complex event tracking, slow page load times, and resource-intensive implementation may require a steep learning curve for inexperienced users.
• Userlytics is a user experience research platform that enables businesses to gather insights into how users interact with their digital products. It offers diverse testing methods, such as screen recording, remote usability testing, and prototype evaluation. Drawbacks include limited integration capabilities, lack of advanced analytics tools, participant scheduling issues and a high cost for extensive user testing. Session-based pricing starts at $99/session, with custom plans available for extensive testing needs.
• Heap is a digital insights platform that automatically captures every user interaction for detailed behavioral analysis without requiring extensive coding or manual event tracking. It includes funnel analysis, retroactive data queries, cohorts, and segmentation. Heap’s primary drawbacks are a steep learning curve, high data storage costs, limited cross-channel tracking and limited customization. Custom pricing options are available based on specific business needs.
• UXCam focuses on mobile app analytics, providing session recordings, heatmaps, journey mapping, funnel analysis and crash analytics to inform product design and development decisions. Its drawbacks include basic tracking, complex setup, occasional performance issues and limited customization options. Pricing information is not publicly available.

Best User Behavior Analytics Tools Right Now

If you're not sure which platform to choose, you will find helpful reviews of the best user behavioral analytics tools today:

1. FullSession (Get a demo)
2. Userpilot
3. Google Analytics
4. Mixpanel
5. Tableau
6. Amplitude
7. Userlytics
8. Heap
9. UXCam

Let’s start with our analysis.

1. FullSession

Capture all user interactions, visualize key insights, examine trends and patterns in user behavior, and optimize your site for the best results with our advanced behavioral analysis software.

Unlike traditional analytics tools, FullSession gives you access to a user-friendly platform that provides a complete, 360-degree view of your user behavior data.

With session recording tools, you can go beyond the basics—watch live user sessions, see how users interact with your site and get the whole picture of the user journey.

Use website heatmap tools to find the weak spots, test different page elements, validate design changes and improve your site’s interface, usability and overall performance.

With CRO tools, you can remove conversion barriers, tweak key touchpoints in the customer journey and reduce drop-offs in your funnels.

Use customer feedback collection tools to find out why users are frustrated and respond fast with solutions to recurring problems.

Trust FullSession for user behavior analytics. User privacy is our number one priority, and we comply with GDPR, CCPA and PCI regulations.

Start a free trial or book a demo now.

User rating

FullSession scores 5 out of 5 stars on G2.

Best for

FullSession is for:

• E-commerce businesses looking to understand customer behavior
• SaaS companies aiming to improve user engagement
• Digital marketers analyzing conversion rates
• UX designers testing and optimizing website interfaces
• Data analysts tracking behavior trends
• Quality assurance teams detecting and resolving issues
• Product development teams improving features based on user feedback
• Customer support teams solving user problems quickly
• Customer experience professionals optimizing the user journey

Key features

• Advanced user and event segmentation: Categorize website users based on criteria such as location, device type, or behavior. Get insights into trends, patterns, and correlations to optimize user journeys, improve engagement levels, and drive higher conversion rates.
• Session recordings and replays: Capture every user interaction on your website, from clicks to scrolls. Replay sessions to analyze usability issues, examine specific user behaviors, and predict future actions. FullSession ensures that sensitive user data is excluded, maintaining privacy compliance.
• Interactive heatmaps: Access UX heatmap tools that display mouse movement, click activity, and scrolling behavior. Pinpoint areas of high engagement or inactivity, test different page elements to identify top performers, and track how long users take to complete specific tasks. Real-time heatmap data is provided instantly without impacting your website's performance. Read our guide on how to read a heatmap and what a heatmap is to learn more.
• Website feedback forms and reports: Create custom, branded feedback forms to collect insights about user satisfaction, challenges, and feature requests. Pair this feedback with session recordings to understand user frustrations and the context behind customer comments, enabling data-driven improvements.
• Conversion and funnel optimization tools: Visualize and analyze user behavior at every stage of your sales and marketing funnels. Detect where users drop off, discover reasons for abandonment, and test different designs and content strategies to improve conversion rates and optimize the user experience.
• Error analysis: Automatically identify website issues such as JavaScript errors, network failures, and API call problems. Analyze error logs to pinpoint root causes, troubleshoot effectively, and prevent these problems from negatively impacting user experiences.

Supported platforms

FullSession captures user behavior on websites, web apps and landing pages.

Integrations

FullSession integrates with your entire tech stack using open APIs, modern webhooks, and Zapier and also provides native integrations. It works best with Shopify, WordPress, Wix, and BigCommerce.

Customer support

You can reach the support team via live chat or email or visit the help center for common queries.

Pricing

FullSession offers a free trial and three pricing plans – Starter, Business, and Enterprise.

The Starter plan includes all key features with unlimited heatmaps and recording up to 5,000 monthly sessions for an affordable price of $39/month. 

You can also get a 20% discount on all plans with an annual subscription, making it a cost-effective solution for businesses of all sizes. Visit the Pricing page to learn more.

Pros

• Track dynamic elements in real time to collect accurate insights into user behavior
• Speed up heatmap processing without affecting your website’s performance
• Protect user privacy by automatically excluding sensitive information from recordings
• Handle extensive data sets efficiently to quickly uncover valuable insights
• Restrict user behavior tracking to your website to ensure data security
• Enable seamless collaboration by unifying team efforts on one centralized platform

Cons

• FullSession doesn’t work with native mobile apps

2. Userpilot

Userpilot is a product growth platform designed to help SaaS companies increase user engagement. It focuses on delivering personalized in-app experiences that guide users through your product, enabling them to discover key features and understand the full value of your software.

User rating

Userpilot has an average user rating of 4.6 out of 5 stars based on 510 reviews on G2.

Best for

Userpilot is for SaaS companies and product teams looking to improve user onboarding and boost product adoption. 

It’s a good option for growth marketers, UX designers, and customer success teams focused on driving feature engagement and reducing churn.

Key features

• Interactive walkthroughs: Build personalized onboarding flows to guide new users through your product without writing a single line of code.
• In-app messaging: Create tooltips, modals, and slideouts to engage users at the right moment.
• Behavior-based triggers: Deliver messages and experiences based on user actions to keep them engaged and encourage feature adoption.
• User segmentation: Group users based on their behavior and engagement to deliver targeted in-app experiences.
• NPS and customer feedback: Run NPS surveys and collect feedback directly from users to find areas for improvement.

Supported platforms

Userpilot supports data collection on web-based platforms.

Integrations

It integrates with tools like Segment, HubSpot, and Mixpanel, allowing you to collect user behavior data across different platforms.

Customer support

Userpilot offers live chat support and a comprehensive knowledge base to help you get the most out of their platform.

Pricing

Userpilot’s pricing is based on a monthly subscription model, starting at $299 monthly for the Starter plan. It also offers a Growth plan for $749 per month and an enterprise plan, with custom pricing available upon request.

Pros

• Easy-to-use interface with no coding required
• Personalized onboarding experiences to increase user engagement
• Segmentation options for targeting specific user groups

Cons

• A higher starting price may not be suitable for startups
• It doesn’t support mobile app onboarding
• Implementing Userpilot requires some technical work
• Integration options could be improved

3. Google Analytics

Google Analytics is a free website monitoring tool that gives businesses detailed insights into their website traffic, user acquisition, funnels, conversions and user behavior data. 

It’s one of the most popular tools for tracking online interactions, offering diverse features to help you understand how visitors engage with your site.

Learn more:

• Best alternatives to Google Analytics
• Hotjar vs Google Analytics

User rating

Google Analytics has an average user rating of 4.5 out of 5 stars based on 6,406 reviews on G2.

Best for

Google Analytics is suited for small to large businesses, digital marketers, and website owners who need a solution to monitor website traffic and user engagement. 

Thanks to its easy integration with other Google products, it’s made for diving deep into data analysis.

Key features

• Traffic analysis: Track website visits, user locations, and referral sources to understand where your traffic comes from.
• Audience insights: Segment your users by demographics, interests, behavior, and technology to tailor your strategies.
• Conversion tracking: Measure goal completions, e-commerce sales, and user interactions to optimize conversion funnels.
• Custom dashboards: Create personalized dashboards and reports to focus on the metrics that matter most to your business.
• Real-time data: Monitor live user activity on your site to identify trends and make quick adjustments to your marketing strategies.

Supported platforms

Google Analytics works with web-based platforms and supports both desktop and mobile devices.

Integrations

Google Analytics integrates with Google Ads, Google Tag Manager, and other third-party platforms, enabling you to increase your analytics capabilities.

Customer support

Google Analytics offers a range of support options, including a detailed help center, community forums, and various guides and tutorials to help you make the most of the platform.

Pricing

Google Analytics offers a free version suitable for most businesses, as well as Google Analytics 360, a premium version designed for enterprises that need advanced features and dedicated support. 

Pricing for Google Analytics 360 is available upon request but usually starts at $50,000 per year.

Pros

• Completely free for most users, making it accessible to businesses of all sizes who want to analyze user behavior
• Integration with Google Ads and other marketing tools 
• Customizable reports and dashboards to focus on specific data points

Cons

• The platform can be overwhelming for beginners due to its extensive features
• Data sampling in the free version may lead to less accurate reporting for large datasets
• Limited customer support options for free plan users

4. Mixpanel

Image source: G2

Mixpanel is a product analytics tool that helps businesses understand user behavior and drive product growth. It offers in-depth insights into how users interact with your product, enabling you to make data-backed decisions to increase engagement and customer retention.

Learn more:

• Mixpanel alternatives
• Hotjar vs Mixpanel vs Clicktale

User rating

Mixpanel has an average user rating of 4.6 out of 5 stars based on 1,126 reviews on G2.

Best for

Mixpanel suits product managers, data analysts, and growth teams at SaaS companies or digital product teams looking to get deep insights into user behavior. It helps improve user retention and engagement and drives product optimization.

Key features

• Event-based tracking: Track user interactions in real time to understand how they engage with your product and identify areas for improvement.
• Funnel analysis: Visualize user paths through your app or website to find drop-off points and optimize conversion rates.
• Cohort analysis: Segment users based on their actions to see how behavior changes over time and inform retention strategies.
• A/B testing: Run experiments on different product elements to see which versions lead to better user engagement.
• Custom dashboards: Build personalized dashboards to keep key metrics and insights in one place for easy access.

Supported platforms

Mixpanel supports web and mobile platforms.

Integrations

Mixpanel integrates with a variety of third-party apps, including data warehouses like Snowflake, marketing platforms like HubSpot, and other digital analytics tools, to help you centralize and analyze your data.

Customer support

Mixpanel provides support through live chat, email, and a detailed help center with resources, guides, and community discussions.

Pricing

Mixpanel offers a free plan with limited features, suitable for startups and small teams, as well as paid plans starting at $24 per month for additional capabilities. Custom enterprise pricing is also available for larger organizations with advanced needs.

Pros

• Event-based tracking for detailed user behavior analysis
• Easy-to-use interface with customizable dashboards for quick insights
• Focus on product analytics to drive data-driven decisions

Cons

• The free plan has limited data retention, which may restrict historical analysis
• Can be pricey for small businesses as they scale their usage
• Requires a learning curve to get the most out of its advanced features

5. Tableau

Tableau is a visual analytics and business intelligence tool that helps organizations turn raw user behavior data into meaningful insights. It’s widely recognized for its ability to create interactive, easy-to-understand visualizations that simplify complex data analysis of user behavior patterns.

User rating

Tableau has an average user rating of 4.4 out of 5 stars based on 2,147 reviews on G2.

Best for

Tableau is best suited for data analysts, business intelligence professionals, and teams across various industries looking to create dynamic visualizations and dashboards. It’s a good option for organizations that need to analyze and interpret large volumes of data with ease.

Key features

• Interactive dashboards: Build customizable dashboards that display your data in real time with dynamic charts, graphs, and visuals.
• Data blending: Combine data from multiple sources to create comprehensive reports without needing extensive technical knowledge.
• Advanced visual analytics: Use drag-and-drop features to create detailed visualizations that help identify trends, patterns, and outliers.
• Collaboration tools: Share dashboards and reports with team members or stakeholders to encourage data-driven discussions.
• Integration with data sources: Connect to a variety of data sources, including databases, spreadsheets, cloud services, and big data platforms.

Supported platforms

Tableau works with web-based and desktop platforms. It supports mobile devices, allowing users to access dashboards and insights on the go.

Integrations

Tableau integrates with diverse data sources and tools, including Salesforce, Google Analytics, AWS, and SQL databases, enabling seamless data connectivity and analysis.

Customer support

Tableau provides online resources, community forums, a knowledge base, and direct support channels for enterprise customers.

Pricing

Tableau offers flexible pricing plans, starting with the Tableau Viewer plan at $35 per user per month. For deeper analysis capabilities, the Tableau Explorer plan is available at $70 per user per month.

The most comprehensive plan, Tableau Creator, costs $115 per user per month, giving full access to Tableau’s advanced suite of data visualization and analytics tools.

You can only choose annual billing.

Pros

• Visualization options for powerful data analysis
• User-friendly interface that simplifies complex data interpretation
• Integration with multiple data sources for seamless reporting

Cons

• A higher cost compared to other data visualization tools may be a barrier for small businesses, with only annual billing available
• A steep learning curve for beginners who are not familiar with data analytics
• Limited customization in the mobile app compared to the desktop version

6. Amplitude

Amplitude is a product analytics platform that helps businesses understand user behavior and drive growth. It focuses on tracking user interactions to provide detailed insights into product usage, enabling teams to make data-informed decisions that improve customer engagement and retention.

Learn more: Amplitude alternatives.

User rating

Amplitude has an average user rating of 4.5 out of 5 stars based on 2,184 reviews on G2.

Best for

Amplitude suits product teams, data analysts, and growth marketers at digital-first businesses aiming to improve user engagement, optimize product features, and boost conversion rates.

Key features

• Behavioral cohort analysis: Segment users based on specific actions or events to understand engagement trends and retention patterns.
• Funnel analysis: Visualize user flows through your product to identify drop-off points and areas for improvement.
• Predictive analytics: Leverage machine learning to predict future user actions and optimize for higher engagement and conversions.
• Custom dashboards: Create personalized dashboards to highlight the metrics that matter most to your team.
• Real-time analytics: Access up-to-the-minute data to make quick decisions and adapt to changing user behavior.

Supported platforms

Amplitude supports web and mobile platforms.

Integrations

Amplitude integrates with data platforms like Snowflake, marketing tools like HubSpot, and product development tools, enabling seamless data flow between systems.

Customer support

Amplitude offers customer support through live chat, email, and a comprehensive help center with resources and community forums for additional assistance.

Pricing

Amplitude provides a flexible pricing structure, starting with a free plan that includes core analytics features suitable for startups and small teams. Paid plans, which offer advanced capabilities and custom features, start at $61 per month.

Custom pricing is also available for larger businesses with more complex needs.

Pros

• Analytics tools for in-depth user behavior insights
• Predictive analytics to anticipate user actions and trends
• Flexible and customizable dashboards for targeted analysis

Cons

• Higher pricing plans may be out of reach for smaller businesses
• Learning curve for new users unfamiliar with advanced analytics
• Limited features in the free plan compared to paid options

7. Userlytics

Userlytics is a user testing tool that helps businesses gather valuable insights through usability tests, surveys, and real-world feedback. It allows companies to engage with target audiences directly, watching how they interact with websites, apps, and prototypes.

User rating

Userlytics has an average user rating of 4.4 out of 5 stars based on 148 reviews on G2.

Best for

Userlytics is for UX designers, product teams, digital marketers, and researchers looking to conduct in-depth usability tests. 

It's a good tool for businesses that want to analyze user behavior based on real customer feedback.

Key features

• Remote usability testing: Conduct tests with users from around the globe without the need for in-person sessions.
• Multichannel support: Test websites, mobile apps, prototypes, and digital products across various devices and platforms.
• Screen recording and user feedback: Capture users’ screen activities, facial expressions, and spoken feedback for a complete view of their experience.
• Customizable tasks and surveys: Create specific tasks and questions to guide users during tests, ensuring targeted feedback.
• Advanced participant targeting: Filter and select participants based on demographics, location, behavior, and more for precise testing results.

Supported platforms

Userlytics supports testing on desktop and mobile platforms, including iOS, Android, and web-based interfaces.

Integrations

Userlytics can integrate with popular project management and communication tools, making it easier to collaborate on UX insights with your team. 

However, it mainly focuses on delivering standalone insights through its platform.

Customer support

Userlytics offers customer support through email, an extensive knowledge base, and helpful video tutorials to guide users through their testing processes.

Pricing

Userlytics offers a flexible pricing structure that starts with a pay-as-you-go model, where you pay $99 per participant session, allowing you to manage costs on a project basis. 

For businesses that require frequent or large-scale testing, Userlytics provides custom plans with advanced features and bulk pricing options. The Enterprise plan starts at $34 per session.

Pros

• Easy setup for remote usability testing with global participants
• Supports multiple devices, including mobile and desktop platforms
• Detailed user feedback with screen recordings and spoken responses

Cons

• Can be pricey for extensive user testing projects
• Limited integrations compared to some other UX tools
• The participant recruitment process can take longer for specific demographics

8. Heap

Heap is a digital insights platform that automatically captures every user interaction on your website or app without the need for manual tracking. 

This platform allows businesses to get a complete view of their user journey, providing insights into user behavior, conversion funnels, and engagement patterns.

Learn more: Heap alternatives.

User rating

Heap has an average user rating of 4.4 out of 5 stars based on 1,087 reviews on G2.

Best for

Heap is suitable for product managers, growth marketers, data analysts, and UX designers who want to understand user behavior without the hassle of manual tracking.

Key features

• Automatic data capture: Collects all user interactions on your website or app without requiring manual setup or tagging.
• Behavioral analytics: Analyze user behavior patterns to understand what drives engagement and identify growth opportunities.
• Funnel analysis: Visualize conversion funnels to see where users drop off and optimize the user journey for higher conversions.
• Retroactive analysis: Run queries on past data to uncover insights without setting up events in advance.
• Segmentation: Break down your audience into specific groups based on their actions and attributes to deliver personalized experiences.

Supported platforms

Heap supports web and mobile platforms.

Integrations

Heap integrates with Salesforce, Google Analytics, HubSpot, and more, allowing you to connect your analytics data across multiple platforms.

Customer support

Heap offers a range of support options, including live chat, email assistance, and a comprehensive knowledge base with detailed guides and best practices.

Pricing

Heap provides a flexible pricing model that begins with a free trial for startups and small teams who need basic analytics capabilities. 

For businesses that require advanced features, paid plans offer more extensive data analysis, retroactive tracking, and enterprise-level capabilities.

Custom pricing options are also available for large organizations with specific needs, ensuring that Heap scales with your business as it grows. 

However, you need to contact their sales team for a direct quote.

Pros

• Automatic event tracking saves time and reduces setup complexity
• Retroactive analysis capabilities for deeper insights into past data
• Funnel analysis to boost conversion rates

Cons

• Higher pricing may be a barrier for smaller businesses
• Can be overwhelming for beginners due to its extensive features
• Limited customization options in the free plan compared to paid tiers

9. UXCam

UXCam is a mobile app analytics tool that helps businesses understand how users interact with their mobile apps. 

By providing in-depth insights into user behavior through features like session recordings, heatmaps, and funnel analysis, UXCam enables teams to optimize their app’s interface and boost user engagement using quantitative and qualitative data.

User rating

UXCam has an average user rating of 4.6 out of 5 stars based on 195 reviews on G2.

Best for

UXCam is suited for mobile app developers, product managers, UX designers, and growth teams looking to gain detailed insights into user interactions within their mobile applications. 

It's for businesses focused on identifying pain points, enhancing app usability, and improving overall user satisfaction.

Key features

• Session recordings: Capture real-time user interactions to see how they navigate through your app.
• Heatmaps: Visualize user taps, swipes, and scrolls to understand engagement patterns and identify high-traffic areas.
• Funnel analytics: Track user journeys to pinpoint drop-off points and optimize conversion paths.
• Crash analytics: Automatically detect app crashes and analyze the root causes to improve app stability.
• User journey mapping: Map out the complete user journey to identify friction points and enhance the app’s flow.

Supported platforms

UXCam supports both iOS and Android platforms, making it a good choice for mobile app analytics. It provides comprehensive tracking for native mobile apps.

Integrations

UXCam integrates with popular tools and platforms like Google Analytics, Mixpanel, and Firebase, allowing you to combine user experience data with your existing analytics and marketing systems.

Customer support

UXCam offers customer support through email, live chat, and a detailed help center with guides, tutorials, and FAQs to assist users in getting the most out of the platform.

Pricing

UXCam provides a flexible pricing structure, starting with a free plan that includes basic analytics features for small teams and startups.

For more advanced capabilities, their Growth plan includes additional features like funnel analysis, crash analytics, and priority support. 

Custom pricing is also available for larger businesses with specific needs and extensive data requirements.

Pros

• Focused on mobile app analytics with powerful session recordings
• Heatmaps offer clear insights into user behavior on app screens
• Easy integration with other analytics and marketing tools

Cons

• Higher-tier plans can be costly for smaller companies
• The learning curve can be steep for first-time users
• Limited data retention in the free plan compared to paid options

Best 9 Behavioral Analysis Software Tools Comparison Table

Let’s briefly overview all the solutions we analyzed in this article.

	FullSession	Userpilot	Google Analytics	Mixpanel	Tableau	Amplitude	Userlytics	Heap	UXCam
Session recordings	✔	✔	✘	✔	✘	✔	✔	✔	✔
Heatmaps	✔	✘	✔	✘	✔	✘	✔	✘	✔
Conversion funnel analysis	✔	✔	✔	✔	✘	✔	✘	✔	✔
Error tracking	✔	✘	✘	✘	✘	✘	✘	✔	✔
User feedback	✔	✔	✘	✘	✘	✘	✔	✘	✘
A/B testing	✘	✔	✘	✔	✘	✔	✘	✘	✘
Monthly pricing	$39	$299	Free	$24	$35	$61	Pay per participant	N/A	N/A

Best 9 Behavioral Analysis Software Solutions: Our Verdict

After reviewing all the top behavioral analysis software, FullSession is the clear winner for businesses that want to capture, visualize and analyze user behavior data.

Here's why:

• Real-time tracking: FullSession tracks dynamic elements in real-time. It means you can capture and analyze user interactions as they happen and make data-driven decisions faster.
• Instant heatmap processing: Get real-time heatmap data without impacting your website's performance. FullSession lets you measure user engagement without slowing down or compromising the functionality of your site.
• Robust privacy: FullSession excludes sensitive data from recordings. It's fully compliant with GDPR, CCPA and PCI, so you can collect insights without losing user trust.
• Fast data management: Manage extensive data sets with FullSession's advanced tools. Find key insights to inform your optimization efforts and create data-backed strategies.
• Controlled tracking: Track user behavior only on your website. This extra control layer prevents data misuse and shows you're serious about data security.
• Improved team collaboration: FullSession gives teams a single workspace to collaborate. Its tools streamline workflows, cross-team communication and decision-making.

For businesses that want to get deep user insights while maintaining strong privacy, FullSession has a feature-rich, reliable and secure solution.

Conclusion About Best 9 Behavioral Analysis Software Solutions

Behavioral analysis software is a must-have for any online business that wants to stay ahead. 

These tools give you the power to see exactly how users interact with your website or app, helping you make smarter decisions to boost engagement and drive conversions.

Whether you're looking to fine-tune your product features, streamline the user journey, or remove conversion roadblocks, behavioral analysis software can make all the difference.

If you're serious about leveling up your user experience, we highly recommend giving FullSession a try. It combines real-time insights, powerful heatmaps, and top-notch privacy features to help you get the most out of your data.

Ready to take your user experience to the next level? 

Book a demo with FullSession and see how it can transform the way you understand and optimize user behavior.

FAQs About Best 9 Behavioral Analysis Software Tools

Let’s briefly answer the most common questions about behavioral analysis software.

What is a behavioral analytics tool?

A user behavior analytics solution tracks and analyzes how users interact with websites, apps, or digital products. 

It helps businesses understand user behavior patterns, identify issues in the user journey, and make data-driven decisions to enhance engagement, increase conversions, and improve the overall user experience.

What are the three types of behavior analysis?

The three main types of behavior analysis are:

• Descriptive analysis: Observes and records behavior in its natural environment without manipulation to understand the context and triggers.
• Functional analysis: Involves manipulating variables to determine the cause-and-effect relationship between behavior and its environment.
• Applied Behavior Analysis (ABA): Uses behavior principles to create interventions that improve specific behaviors, commonly used in clinical settings for behavioral therapy.

What is behavioral software?

Behavioral software refers to tools and platforms that collect data and analyze and interpret user actions on digital platforms like websites or apps. 

It provides insights into user interactions, tracks engagement patterns, and helps identify areas for improvement in the user experience, ultimately leading to more targeted and effective business strategies.