For a website owner, understanding the entire customer journey is the key to success, and that’s where customer journey analytics...
Google Analytics is one of the best website visitor tracking software that helps you track, monitor and analyze the performance of your digital products.
While free, its limitations with data collection methods, migration difficulties, sampling issues, and complexity prompt users to look for alternatives.
Customers often switch to user behavior tools that go beyond raw data and provide visual insights into user actions, preferences, and engagement levels with their websites or apps.
For example, FullSession is one of the best digital analytics tools that lets you visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance.
You can start a free trial or get a demo to learn more.
In this article, we'll compare the best Google Analytics alternatives to help you find the right solution for your business.
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If you're looking for an alternative to Google Analytics, here are the best ones you can choose from:
Let’s review each Google Analytics alternative on the list.
Capture all user interactions, visualize user engagement and analyze trends and patterns on a granular level using FullSession.
This comprehensive user behavior analytics software with an intuitive dashboard provides a holistic view of user behavior, allowing you to optimize your website, web app or landing page for peak performance.
Go beyond raw data by observing real-time user sessions and capturing every aspect of the user journey.
Use heatmaps to detect website issues and underperforming page elements, validate design changes, and improve your site's interface, usability, experience and performance.
Conduct conversion funnel analysis to optimize key touchpoints in the user journey, minimize drop-offs in your marketing and sales funnels and boost conversions.
Collect user feedback to understand pain points and swiftly address recurring issues.
Protect user privacy and data security by complying with GDPR, CCPA, and PCI standards.
Rely on robust data insights while maintaining the highest levels of data protection.
Start a free trial or get a demo to learn more.
FullSession is the best option for:
Visualize, Analyze, and Optimize with FullSession
See how to transform user data into actionable insights for peak website performance.
Google Analytics provides quantitative data on website performance and user acquisition channels, focusing on metrics such as page views, sessions, bounce rates, and traffic sources. It lacks the visual details to help you understand user interactions at a granular level.
FullSession fills that gap by focusing on qualitative data, capturing user behavior trends and patterns, and providing visual insights to show how visitors interact with your site, which helps you understand the "why" behind user actions.
It lets you see what grabs users' attention, where they lose interest and how they navigate your pages to help you improve your website, web app or landing page.
This Google Analytics alternative is a more intuitive and hands-on way to understand and optimize user journeys.
FullSession doesn’t support session recording for native mobile apps.
FullSession connects with popular tools via open APIs, native integrations, webhooks and Zapier. It also integrates with platforms like Shopify, WordPress, Wix and BigCommerce to sync data across your existing systems.
FullSession has live chat and email support. It also provides a help center with key resources to help you with any issues or questions.
FullSession has a free trial and three pricing plans – Starter, Business and Enterprise. The entry plan starts at $39 per month and includes unlimited heatmaps and up to 5,000 session recordings per month.
Annual subscription saves you 20% on all plans. Scale your plan as your business grows, and only pay for what you need. See the Pricing page for more information.
Visualize, Analyze, and Optimize with FullSession
See how to transform user data into actionable insights for peak website performance.
Improve Your Website Performance
Learn how to use FullSession to detect and fix website issues before they affect your customer experience.
Woopra is a customer journey analytics platform that covers the entire user lifecycle from first touchpoint to conversion. It helps businesses get deep insights into user behavior to optimize their marketing, product development and customer support.
Image source: G2
Woopra has a 4.5/5 rating from 205 reviews on G2.
Woopra is good for:
Google Analytics gives you broad website traffic analysis, and Woopra offers deep customer journey analytics.
Woopra gives you a more precise picture of user behavior to see each step users take on your site.
This level of detail makes Woopra suitable for optimizing user experiences and maximizing engagement.
Woopra integrates with many platforms, including Salesforce, HubSpot, Zendesk, and Slack. Your data will flow smoothly between Woopra and your other business tools.
Woopra has a live chat, email support and a knowledge base. Their team responds fast and helps users at all levels.
Woopra's pricing is tiered. The free plan is suitable for small teams. Paid plans unlock advanced analytics, automation and customization options, and price scales based on the number of actions tracked per month.
The Starter plan costs $49/month.
Enterprise teams can contact Woopra for custom pricing that suits their needs.
Kissmetrics is a web and mobile event analytics platform that helps you track customer behavior across digital channels. Unlike other website monitoring tools, Kissmetrics focuses on individual users so you can see what they do, what they like and where they convert into paying customers.
Image source: G2
Kissmetrics got 4.1/5 from 168 reviews on G2.
Kissmetrics is for:
Google Analytics is good for overall website traffic and engagement, but Kissmetrics gives you a deeper look at individual user behavior.
Google Analytics gives you page level data, Kissmetrics gives you people based tracking so you can see how specific users interact with your site and what actions lead to conversion.
Kissmetrics integrates with many platforms, including Salesforce, Zapier, Shopify, WordPress and HubSpot. Integrating tools across your marketing, sales and support teams is easy.
Kissmetrics has a live chat, email support and a knowledge base. Their support team is dedicated to helping you get the most out of the platform, providing fast response times and in-depth support.
Kissmetrics pricing plans are designed for businesses of all sizes. The platform has tiered pricing, a basic plan for startups and small businesses for $299/month and advanced plans for larger enterprises.
Each plan has limited monthly event tracking and the number of available seats.
It's not the cheapest option, but consider this investment if you're serious about understanding your customers' behaviors.
StatCounter is a simple web analytics tool that gives you a quick and easy view of your website traffic and visitor behavior. It works well for small businesses, bloggers and marketers looking for a straightforward way to track user interactions.
Image source: G2
StatCounter has 4.3/5 stars based on 114 reviews on G2.
StatCounter is for:
StatCounter is more straightforward and less overwhelming than Google Analytics. Google Analytics has more data and features but can be complex for beginners.
StatCounter gives you simple metrics in an accessible format, so it's great for users who want a no-hassle approach to tracking visitor behavior.
StatCounter integrates with major platforms like WordPress, Shopify, Joomla and Google Ads. Integrations help you streamline your analytics and have a single view of your data without switching between tools.
StatCounter has email support and an online help center. There is no live chat, but their support resources and community forums are helpful for troubleshooting.
StatCounter has a free plan with basic features for small sites and individuals. Their paid plans for more advanced tracking and analytics start at $18 for 1,000 monthly recordings.
Pendo is a product experience platform that helps businesses create better digital experiences. Pendo gives you a complete view of how users interact with your software by combining product analytics, user feedback and in-app messaging.
Image source: G2
Pendo has a 4.4/5 rating based on 1,441 reviews on G2.
Pendo is for:
Google Analytics is focused on overall website traffic and user engagement. Pendo goes deeper into how users interact with specific features within a product.
It has in-app messaging and product analytics for SaaS companies and product teams. If you want to improve feature adoption based on user feedback, Pendo is a more targeted solution than Google Analytics.
Pendo integrates with popular platforms like Salesforce, Slack, HubSpot and Jira. It helps teams share insights and data across multiple tools to improve collaboration and workflow efficiency.
Pendo has multiple support options, including live chat, email support and a knowledge base. Their dedicated customer success team also helps users get the most out of Pendo and walks them through best practices.
The pricing is based on the size of your company and the number of users you want to track. Pendo has a free plan for startups and small teams. Other companies need to ask for a custom quote.
Here is a comparison table of Google Analytics alternatives, highlighting their key features and pricing options.
FullSession | Woopra | Kissmetrics | StatCounter | Pendo | |
Session recordings | ✔ | ✔ | ✔ | ✘ | ✔ |
Heatmaps | ✔ | ✔ | ✘ | ✘ | ✘ |
Conversion funnel analysis | ✔ | ✔ | ✔ | ✘ | ✔ |
Behavioral segmentation | ✔ | ✔ | ✔ | ✘ | ✔ |
Real-time data | ✔ | ✔ | ✔ | ✘ | ✔ |
Feedback collection | ✔ | ✔ | ✔ | ✘ | ✔ |
Monthly pricing | $39 | $49 | $299 | n/a | n/a |
When finding the best alternative to Google Analytics, FullSession is your top choice.
It has features beyond traditional analytics tools and is perfect for businesses that want to dive deeper into user behavior to improve their online presence.
With FullSession, you can monitor user engagement with dynamic site elements in real time and get accurate, visual insights into user interactions as they happen.
Its heatmap processing is fast and efficient and doesn't impact your website's performance, so you don't have to compromise on speed.
FullSession also prioritizes user privacy by not recording sensitive data and keeping you fully compliant with privacy standards.
The platform is designed to handle big data so you can quickly spot trends and get actionable insights that inform your strategy.
FullSession is focused on tracking user behavior only on your website, not misusing data and keeping it secure.
It enables seamless collaboration by providing a single platform where your teams can work together effortlessly.
Ready to see FullSession in action? Book a demo today and try it out yourself.
Google Analytics has been a staple for businesses to understand website traffic, user engagement and overall performance. It can track many metrics and is the foundation for data-driven decision-making.
But while it's solid, it may not always give you the level of insights you need to optimize user experiences and product strategy.
If you want to go beyond the standard metrics and get a more detailed view of how users interact with your site, FullSession is the great Google Analytics alternative to try.
Book a demo today and see how it can help you implement user behavior data into growth strategies.
Let’s answer the most common questions about the best Google Analytics alternatives.
Google Analytics competitors are FullSession, Adobe Analytics, Woopra, Kissmetrics, StatCounter, and Pendo. These tools go beyond traditional web analytics and focus on user behavior, customer journeys and in-depth data analysis for desktop and mobile apps.
Yes, Google has announced that Universal Analytics (UA) is discontinued. Users are advised to migrate to Google Analytics 4 (GA4), which has a new data model and tracking capabilities.
Google Analytics 4 (GA4) is replacing Universal Analytics (UA). GA4 has event-based tracking, improved privacy controls and cross-platform measurement, so it's more suitable for today's data privacy and multi-device user journeys.
Some users don't use Google Analytics because of data tracking privacy, the steep learning curve or because they need more specific user behavior insights that Google Analytics doesn't provide.
Alternatives like FullSession offer more detailed session recordings, heatmaps and user-focused analytics, which can give you more precise insights to optimize your website.
StatCounter is a great free alternative to Google Analytics, especially for those who want simple and easy-to-understand web analytics.
It has basic features like real-time visitor tracking, bounce rate analysis and keyword tracking without the complexity of more advanced tools.
StatCounter's user-friendly interface is perfect for small businesses, bloggers and marketers who need basic insights into their website traffic.
Google Analytics has its limitations that may not suit every business. One of its main cons is the complexity of the interface, which can be overwhelming for beginners.
It focuses more on aggregate data, which makes it hard to track individual user behavior in detail.
Google Analytics has limited data sampling in the free version, so the results may not be accurate for larger websites.
It also has privacy concerns since data is stored on Google's servers and doesn't comply fully with GDPR and other privacy regulations without manual configuration.
These downsides make users look for more user friendly and privacy focused alternatives.