5 Best Click Tracking Software for Deep Customer Insights

The best click tracking software monitors and logs how users interact with digital content. These apps record instances when visitors engage with interactive elements such as hyperlinks, call-to-action buttons, or other clickable web page components.

Click tracking tools capture diverse information, including:

• Timestamp data
• Specific elements users clicked
• User-related details

For example, FullSession, an all-in-one user behavior analytics software, allows you to capture, reproduce, visualize and analyze entire user sessions, including mouse movements, clicks, scrolls, and all other interactions. 

It goes beyond simple click tracking by providing a complete visual replay of user behavior on your site, web app or landing page.

You can start a free trial or get a demo to learn more.

The real magic happens when you turn data into decisions, but choosing the right solution is hard. In this post, we’ll share the best click tracking software to help you optimize your online content and user experience.

Key Takeaways

• FullSession is a user behavior analytics software that helps you optimize website interface, experience and performance by offering session recordings and replays, interactive heatmaps, conversion funnel analysis, error tracking and customer feedback tools. It’s fully compliant with GDPR, CCPA, and PCI standards, ensuring user privacy and data security. The pricing starts at $39/month, with a 20% discount for annual plans. Book a demo to explore its capabilities.
• Voluum is a click tracking and ad management tool for performance marketers. It offers real-time analytics, A/B testing, multi-channel monitoring, and anti-fraud detection features. Its advanced tracking capabilities make it suitable for affiliate marketers and media buyers. Pricing starts at $149/month for the Profit plan, but the steep learning curve and higher cost compared to competitors can be limiting factors for beginners or small businesses.
• Plerdy is a conversion rate optimization (CRO) tool that combines click tracking with SEO audits and session recordings. It includes features like heatmaps, pop-up forms, and conversion funnel analysis, making it versatile for improving user experience. While Plerdy is user-friendly, its free plan has limited features, and it can be overwhelming due to the extensive range of tools available. Pricing starts at $32/month, which scales with advanced features.
• StatCounter is a straightforward web analytics tool focusing on real-time data, visitor journey tracking, and bounce rate analysis. It’s best for small to medium-sized businesses and bloggers looking for a simple way to monitor web traffic. Its ease of use is a plus, but it lacks some advanced features that competitors provide. StatCounter’s pricing starts at $18/month, and its free plan comes with ads and lower data limits.
• Google Analytics is a web analytics tool that provides detailed reports on user behavior, traffic, and conversions. It supports event tracking, click path analysis and ecommerce insights. While it’s versatile and integrates well with other Google products, beginners may find it challenging to navigate, and the free version has data sampling limitations for high-traffic sites. The premium Google Analytics 360 version starts at $150,000/year, which can be cost-prohibitive for small businesses.

5 Best Click Tracking Software Right Now

Here are some of the best click tracking tools to help you optimize your website and improve your marketing strategies:

1. FullSession (Get a demo)
2. Voluum
3. Plerdy
4. StatCounter
5. Google Analytics

Let’s start with our evaluation.

1. FullSession

FullSession is an advanced user behavior software that doesn't just track clicks – it captures all user interactions to provide you with a complete picture of user behavior.

You can visualize and analyze all customer engagement to optimize your site interface, usability, experience and performance.

FullSession can record and replay entire user sessions. You can see clicks in context, where users clicked, what led to that click and what happened next.

FullSession creates visualizations of user interactions, including click maps. It helps you identify patterns and hotspots on your website.

Unlike some basic click tracking tools, FullSession can track dynamic page elements. It is helpful for websites with content that changes based on user engagement or other factors.

FullSession lets you track your conversion funnel, including click data to show how users move through each stage. It allows you to recognize bottlenecks and drop-off points.

While click tracking provides quantitative data about user interactions, FullSession's customer feedback tools also offer qualitative insights to give you a more holistic view of the user experience.

FullSession enables you to detect, analyze, and resolve different types of error, rage and dead clicks that impact user experience.

It also prioritizes user privacy and data security and complies with GDPR, CCPA, and PCI standards.

Start a free trial or get a demo to learn more.

Best for

FullSession is ideal for:

• E-commerce businesses looking to optimize their sales funnels
• SaaS companies that want to improve their products
• Digital marketers aiming to boost conversion rates
• UX designers focused on improving user interface design
• Data analysts who require in-depth insights into user behavior
• Quality assurance teams to ensure smooth site performance
• Product development teams working on feature upgrades
• Customer support teams addressing user concerns
• Customer experience professionals looking to improve satisfaction

Key features

• Advanced user and event segmentation: Segment website users based on diverse parameters. Recognize behavior trends, patterns and correlations to improve user journeys and boost engagement and conversion rates.
• Session recordings and replays: Capture every user interaction on your website. Discover issues by replaying user sessions, examine user behavior based on specific criteria and anticipate future actions based on historical data. FullSession recordings protect your users’ privacy by excluding sensitive data recording.
• Interactive heatmaps: Switch between mouse movement, click, and scroll maps. Identify hotspots, experiment with different page elements, find the top performers and estimate how long it takes users to complete key tasks. Get instant heatmap data with zero processing time and no influence on your website performance.
• Website feedback forms and reports: Create branded in-app feedback forms to get data on user satisfaction, pain points, and feature requests. Watch a connected session recording to understand what occurred during the session and the motives behind the user feedback.
• Conversion and funnel optimization tools: See user behavior patterns and determine why users abandon the process. Visualize user drop-offs at each step and test different designs and content to improve conversion rates.
• Error analysis: Automatically detect website issues, such as JavaScript errors, network issues, and failed API calls. Examine error data to troubleshoot problems, pinpoint their root causes, and stop them from impacting user experience.

Supported platforms

FullSession supports user behavior tracking on websites, web apps and landing pages. It doesn’t work with mobile applications.

Integrations

FullSession integrates with Shopify, WordPress, Wix, and BigCommerce. It also connects with your tech stack through open APIs, webhooks, and Zapier. FullSession also provides native integrations.

Customer support

You can reach the support team through live chat and email. The help center also offers plenty of resources.

Pricing

FullSession offers a free trial and three pricing plans: Starter, Business, and Enterprise. The Starter plan costs $39/month, providing key features, unlimited heatmaps and session recordings for up to 5,000 monthly sessions.

If you opt for an annual subscription, you get a 20% discount on all plans, making it an affordable choice for companies looking to scale their analytics. 

View the Pricing page to learn more.

Pros

• Tracks dynamic elements in real time, offering precise insights
• Heatmap data is instantly processed without slowing down your site
• User privacy is protected, sensitive data is removed from recordings
• Handles large datasets efficiently, showing crucial insights quickly
• Limits tracking to your website, preventing any misuse of data
• Supports collaboration across teams, promoting unified efforts

Cons

• FullSession currently doesn’t support behavior tracking in native mobile apps

Many top brands rely on our user behavior tools to fine-tune their user experiences. Explore how FullSession can transform your digital experience. 

2. Voluum

Voluum is a click tracking and ad management platform for performance marketers. Its advanced analytics, robust tracking capabilities, and user-friendly interface stand out, making it a suitable choice for businesses and individuals who need to optimize their digital advertising efforts.

User rating

Image source: G2

Voluum has an average user rating of 4.7 out of 5 stars based on 146 reviews on G2.

Best for

Voluum is suited for performance marketers, media buyers, and affiliate marketers looking to manage multiple campaigns efficiently. It’s for those who require detailed tracking data to optimize ad performance and boost return on investment (ROI).

Key features

• Real-time reporting: Get instant access to campaign data with real-time analytics to track clicks, conversions, and traffic sources.
• A/B testing: Test different variations of ads, landing pages, and offers to identify what performs best.
• Automated rules: Set up automatic rules to optimize your campaigns based on performance metrics like cost-per-click (CPC) and conversion rates.
• Multi-channel tracking: Track campaigns across various channels, including display ads, search engines, and social media.
• Anti-fraud detection: Detect and block fraudulent clicks and traffic sources to ensure the integrity of your data.
• Link tracking tool: Analyze every aspect of your link’s performance with the link tracking software, leveraging its strengths and identifying new opportunities.

Supported platforms

Voluum is a cloud-based platform accessible from all major web browsers, making it compatible with both desktop and mobile devices.

Integrations

Voluum integrates with major advertising platforms like Google Ads, Facebook Ads, and native ad networks. It also connects with other marketing tools like Zapier to automate workflow and data sharing.

Customer support

Voluum offers live chat, email support, and a comprehensive help center with tutorials and guides for troubleshooting common issues.

Pricing

Voluum's pricing starts at $149 per month with its Profit plan, which includes essential tracking and analytics features. For marketers with more extensive needs, the Scale and Start-up plans provide enhanced capabilities, including higher tracking limits and more in-depth reporting tools.

Pros

• Real-time data tracking for precise campaign adjustments
• Link tracking tools to optimize your affiliate marketing campaigns
• A/B testing features to optimize ads
• Built-in anti-fraud tools to protect campaign integrity

Cons

• Higher pricing compared to some competitors
• Steeper learning curve for beginners
• Limited customization options for lower-tier plans

3. Plerdy

Plerdy is a comprehensive conversion rate optimization (CRO) and click tracking tool designed to help businesses understand user behavior and improve their website’s performance.

User rating

Image source: G2

Plerdy has an average user rating of 4.7 out of 5 stars based on 290 reviews on G2.

Best for

Plerdy is suited for digital marketers, UX/UI designers, and businesses that want to improve their website conversion rates. It’s useful for those who need a versatile tool combining user behavior analysis, CRO, and SEO functionalities in one platform.

Key features

• Heatmaps: Track clicks, scrolls, and cursor movements on your web pages to see which elements attract the most user interaction.
• Session recordings: Replay user sessions to understand their actions, identify pain points, and improve the user experience.
• Pop-up forms and banners: Create custom pop-ups and banners to capture leads, promote offers, or guide users to specific actions.
• SEO checker: Perform on-page SEO audits to identify areas for optimization and ensure your content ranks higher in search results.
• Conversion funnel analysis: Visualize where users drop off in your sales funnel and optimize the conversion process.

Supported platforms

Plerdy supports tracking on all major web browsers and is compatible with desktop and mobile devices.

Integrations

Plerdy integrates with popular tools such as Google Analytics, Zapier, HubSpot, CRM and marketing automation platforms, allowing seamless data management and campaign optimization.

Customer support

Plerdy provides customer support through email, live chat, and a comprehensive knowledge base that includes tutorials and guides for all levels of users.

Pricing

Plerdy offers a range of pricing plans, starting with a free tier that includes basic features for beginners. Paid plans begin at $32 per month, with higher tiers providing more advanced capabilities like unlimited session recordings, heatmaps, and enhanced CRO tools.

Pros

• Combines CRO, SEO, and click tracking in one platform
• Easy-to-create pop-ups and banners for lead generation
• User-friendly interface suitable for beginners

Cons

• The free plan has limited features
• It can be overwhelming due to its wide range of tools
• Slightly slower data processing for large websites

4. StatCounter

StatCounter is a web analytics tool that helps businesses, bloggers, and digital marketers gain valuable insights into their website's performance.

With its focus on simplicity and real-time data, StatCounter provides clear, actionable information about visitor behavior, making it easy to track and analyze web traffic without getting overwhelmed by data.

User rating

Image source: G2

StatCounter has an average user rating of 4.3 out of 5 stars based on 114 reviews on G2.

Best for

StatCounter suits small to medium-sized businesses, individual website owners, and marketers who need a straightforward tool to track visitor activity and measure their site's effectiveness.

Key features

• Real-time analytics: Instantly see who’s visiting your site, what they’re doing, and where they’re coming from, all in real-time.
• Visitor journey tracking: Follow the exact paths visitors take through your website to understand their navigation patterns and interactions.
• Bounce rate analysis: Monitor bounce rates to find out how many visitors leave your site without interacting, helping you identify content that needs improvement.
• Keyword analysis: Discover which keywords are driving traffic to your site to optimize your content and boost search engine rankings.
• Referral tracking: Identify the sources of your web traffic, including social media, search engines, and other referral websites.

Supported platforms

StatCounter is a web-based tool that works on all major browsers and is compatible with desktop and mobile devices.

Integrations

StatCounter integrates with popular analytics tools like Google Analytics, providing users with a more comprehensive view of their data and enhancing their ability to make data-driven decisions.

Customer support

StatCounter offers support through email and a detailed knowledge base that includes guides, FAQs, and video tutorials to help users troubleshoot and get the most out of the platform.

Pricing

StatCounter offers a free plan with basic tracking features for small websites and blogs. For users who need more advanced features and higher data limits, paid plans start at $18 per month, which include detailed visitor tracking and priority support.

Pros

• Easy-to-use interface suitable for beginners
• Real-time tracking for immediate insights
• Affordable pricing options with a free plan available

Cons

• Limited advanced features compared to other analytics tools
• The free plan includes ads and lower data limits
• Less comprehensive integrations with third-party platforms

5. Google Analytics

Google Analytics is a web analytics tool offering comprehensive features for tracking website performance, user behavior, and conversions. 

While it's best known for its in-depth traffic analysis and reporting, it also provides click tracking capabilities that help businesses understand how visitors interact with different site elements.

Learn more:

• Google Analytics vs Amplitude
• Mixpanel vs Google Analytics
• Hotjar vs Google Analytics

User rating

Image source: G2

Google Analytics has an average user rating of 4.5 out of 5 stars based on 6,404 reviews on G2.

Best for

Google Analytics is suitable for businesses of all sizes, digital marketers, and website owners who need a reliable tool for tracking user interactions. It’s beneficial for those who monitor click patterns and optimize website elements to increase engagement and drive conversions.

Key features

• Event tracking: Set up custom events to track specific user interactions like button clicks, form submissions, and video plays, giving you detailed insights into user engagement.
• Click path analysis: Visualize the path users take through your website to see where they click and how they navigate from page to page.
• Custom goals: Define goals that measure the effectiveness of clicks leading to conversions, such as purchases, sign-ups, or downloads.
• Enhanced eCommerce tracking: Get deeper insights into the clicks and actions related to product listings, checkout processes, and sales funnels.
• Behavior flow reports: Understand users' journey through your site, including which clicks lead to further interactions and where they drop off.

Supported platforms

Google Analytics works on all major browsers and supports tracking on both desktop and mobile devices, making it a versatile solution for monitoring user behavior across multiple platforms.

Integrations

Google Analytics integrates with tools like Google Ads, Google Tag Manager, and third-party platforms like Shopify and WordPress.

Customer support

Support for Google Analytics primarily comes through its extensive help center, community forums, and a wealth of online resources, including guides, webinars, and training courses. 

Users can also access one-on-one support for more specific technical issues through Google’s support team.

Pricing

Google Analytics offers a free plan that includes a broad range of features suitable for most small to medium-sized businesses. For large enterprises requiring more advanced data analysis, Google Analytics 360 is available with premium features, starting at $150,000 per year.

Pros

• Event and click tracking for detailed user insights
• Integration with Google Ads and other marketing tools
• Free plan available with extensive analytics capabilities

Cons

• Steep learning curve for beginners
• Advanced features can be overwhelming without technical knowledge
• Data sampling issues in the free version for high-traffic sites

5 Best Click Tracking Software Comparison Table

Choosing the best click tracking software can be challenging with so many available options. To help you make an informed decision, we’ve compiled a detailed comparison of the top five tools we evaluated in this article.

	FullSession	Voluum	Plerdy	StatCounter	Google Analytics
Session recordings	✔	✘	✔	✘	✘
Interactive heatmaps	✔	✘	✔	✘	✘
Conversion funnel analysis	✔	✔	✔	✘	✔
Real-time analytics	✔	✔	✔	✔	✔
Feedback forms	✔	✘	✔	✘	✘
Data integration	✔	✔	✔	✔	✔
Monthly pricing	$39	$149	$32	$18	Free

Best Click Tracking Software: Our Verdict

After testing and comparing many click tracking solutions, FullSession is the best software for user behavior analysis, including click tracking. It has a unique set of features that sets it apart from other web analytics tools.

FullSession is excellent at tracking dynamic elements in real time, giving you precise user insights. It captures user interactions with live-changing content so analysts and marketers always have the most up-to-date and accurate data. Real-time tracking is valuable for making quick decisions based on user behavior.

One of FullSession’s best features is the ability to generate heatmaps with zero processing time and no impact on website performance. This superfast heatmap processing means you can analyze user interactions straight away and spot areas of high engagement or improvement.

This speed and efficiency mean you can implement website optimization quickly without compromising user experience.

FullSession is committed to protecting user privacy. It excludes sensitive data recording so you can get the insights you need without compromising your user's privacy. It helps with data protection regulations and builds trust with your customers.

FullSession’s data management is robust, so you can handle large data sets and get insights quickly. This is critical if you're dealing with huge amounts of user data so you can find meaningful patterns and trends without getting overwhelmed.

Another big plus of FullSession is site-specific tracking. By tracking user behavior on the client’s website only, FullSession prevents data misuse and ensures all insights generated are relevant to the business’s online presence.

Finally, FullSession is a single platform for cross-team collaboration. It allows different departments to work together more effectively. This unified approach means all teams are working with the same data and insights, so you get more cohesive strategies and better results.

FullSession is the best click tracking software because of its features, commitment to privacy, data processing and cross-team collaboration. If you want to get deep user insights without impacting website performance and user privacy, FullSession is the solution.

Start a free trial or get a demo to learn more.

Conclusion About Best Click Tracking Software

Click tracking software is a must-have for any online business that wants to know how users behave, increase engagement and optimize their website.

These tools give you priceless insights into how visitors interact with your site and what works and doesn’t. Using this data, you can make knowledgeable decisions to increase conversions, simplify user experiences and grow your online presence.

Of the top tools out there, FullSession stands out for real-time tracking, advanced analytics and user privacy. It’s a complete solution that gives detailed insights and facilitates team collaboration. If you want to get the most out of your website, FullSession is the one to go for.

Ready to see the difference FullSession can make for your online business?

Book a demo today and experience its powerful features firsthand!

FAQs About Best Click Tracking Software

What is click tracking software, and how does it work?

Click tracking software monitors user interactions on a website, explicitly tracking where visitors click, scroll, or hover. It collects data on these actions, helping companies understand user behavior patterns and optimize their site for a better user experience. Some tools also have features for tracking links.

Why is click tracking important for my website?

Click tracking provides insights into how visitors engage with your website. You can identify which elements drive conversions, detect areas where users lose interest, and make informed decisions to improve your site's layout and content.

Can click tracking software protect user privacy?

Yes, many click tracking tools prioritize user privacy by ensuring sensitive information like passwords or personal data is not recorded. Look for software that complies with data protection standards like GDPR and CCPA to ensure your visitors' privacy is respected.

What should I look for when choosing click tracking software?

When selecting click tracking software, consider features like real-time analytics, heatmaps, session replays, integration options, and data privacy. Choose a tool that fits your budget and offers a user-friendly interface for easy analysis and reporting.

What are the best link tracking tools?

The best link tracking tools offer a combination of robust features, including link shortening and branded links. Based on current market analysis and user reviews, some top contenders include:

• ClickMagick, which offers versatile options and detailed analytics
• Bitly, known for its simplicity and brand recognition,
• ClickMeter, which provides comprehensive tracking capabilities

For those seeking more advanced features, FullSession stands out with its real-time tracking of dynamic elements and privacy-focused approach.

Other notable mentions include Voluum's advanced tracking capabilities and Pretty Links for WordPress users. The best choice depends on specific business needs, budget, and desired features.