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The best customer journey analytics software helps businesses improve user experiences by interpreting interactions across various touch points throughout the customer journey.
For example, FullSession enables you to visualize, analyze, and optimize every step of the customer journey with features such as session recordings and replays, website heatmap tools, website feedback forms, conversion funnel analysis and error tracking.
It helps you analyze customer behavior to the smallest detail, find ways to increase their satisfaction with your website, web app or landing page and boost conversion rate.
You can start a free trial or get a demo to learn more.
Customer journey analytics tools simplify user flow analysis, helping you identify and resolve pain points and improve customer engagement with your business. However, choosing the right platform can take time and effort.
In this article, we’ll break down the best customer journey analytics software to help you make the best choice.
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Each option on this list can help you gather actionable insights to provide a seamless customer journey for all your users:
Let’s start with our analysis.
FullSession is an all-in-one user behavior analytics software that captures all user interactions on websites, web applications, online shops and landing pages.
It helps you record, visualize and analyze all aspects of the customer journey, from initial interactions to friction points in conversion funnels.
FullSession enables you to determine areas of concern, improve website design and functionality and improve overall user satisfaction. It leads to increased traffic, more qualified leads and higher conversion rates.
FullSession prioritizes data security by following GDPR, CCPA, and PCI regulations. Its advanced security measures protect sensitive user data.
You can start a free trial or get a demo to learn more.
FullSession is best suited for:
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FullSession tracks user behavior on websites and web-based platforms. It also includes the ability to record mobile user behavior through mobile-friendly websites.
FullSession connects with various tools and platforms through open APIs, native integrations, webhooks, and Zapier. Popular integrations include Shopify, WordPress, Wix, and BigCommerce, making it easy to connect with your existing tech stack.
You can reach the support team via live chat or email or visit the knowledge base.
FullSession offers a free trial and three pricing plans—Starter, Business, and Enterprise. The Starter plan begins at $39/month. It includes up to 5,000 monthly session recordings, customer feedback tools, error tracking and unlimited heatmaps.
For those interested in an annual subscription, FullSession offers a 20% discount, giving businesses the flexibility to choose a plan that fits their needs and scale as they grow.
Check out the Pricing page to learn more.
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Woopra is a customer journey analytics tool that gives businesses real-time insights into how users interact with their products across different channels.
Whether you're looking to understand the complete customer lifecycle or monitor individual user behavior, Woopra’s intuitive interface and robust reporting make it easy to pinpoint key trends and optimize user engagement.
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Woopra has 205 reviews on G2, with an average user rating of 4.5 out of 5.
Woopra is for SaaS companies, e-commerce businesses, and marketing teams that need real-time insights into user behavior. It's also a good choice for product managers, customer success teams, and data analysts who want to track customer journeys across multiple touchpoints and improve user engagement.
Woopra works across web and mobile platforms.
Woopra integrates with Salesforce, Zendesk, Slack, Google Ads, and Marketo, helping you streamline data collection and create personalized customer experiences.
Woopra provides email support, live chat, and a comprehensive knowledge base to help users get the most out of the platform.
Woopra offers a free plan for small businesses with basic tracking needs. The paid plans start at $49/month. The paid tiers unlock advanced features such as deeper segmentation, unlimited data retention, and custom reports. Enterprise plans are also available with custom pricing.
Mixpanel is a popular product analytics tool that helps businesses understand how users engage with their products. It provides detailed insights into user behavior, allowing teams to make data-driven decisions that improve user experience and increase customer retention.
Learn more:
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Mixpanel has an average user rating of 4.6 out of 5 stars based on 1,126 reviews on G2.
Mixpanel is suited for product teams, SaaS businesses, and digital marketers who want to understand user behavior on a granular level.
Mixpanel supports both web and mobile platforms.
Mixpanel integrates with Slack, Salesforce, HubSpot, and Zendesk, providing a smooth data flow between your favorite business apps.
Mixpanel offers email support, an extensive knowledge base, and a community forum where users can ask questions and share best practices.
Mixpanel comes with a free plan with basic analytics features and up to 100,000 tracked users. Paid plans start at $24 per month, unlocking advanced features like custom reports, retention analysis, and more in-depth user segmentation.
Enterprise plans are available for businesses needing more extensive data analysis and additional support.
Insider is a customer journey orchestration platform that helps businesses deliver personalized experiences across multiple channels.
With a focus on customer engagement and retention, Insider provides advanced AI-driven tools that allow marketers to create tailored experiences, predict user behavior, and optimize customer journeys.
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Insider has an average user rating of 4.8 out of 5 stars based on 1,027 reviews on G2.
Insider is suited for e-commerce businesses, digital marketers, and customer success teams that want to enhance user engagement with personalized experiences.
Insider supports web, mobile apps, email, SMS, and other digital channels, working with diverse platforms to track and engage customers across their journey.
Insider integrates with Shopify, Salesforce, Google Analytics, and HubSpot, helping businesses streamline their data and optimize customer engagement.
Insider offers live chat, email support, and a knowledge base. Additionally, it provides customer success managers with personalized assistance to ensure businesses get the most out of the platform.
Insider offers custom pricing based on the specific needs of each business, including factors such as the size of the user base and desired features. Businesses can request a demo and a tailored quote by contacting the Insider team directly.
Salesforce is a widely known customer relationship management (CRM) platform that offers a comprehensive set of tools to manage customer interactions, track sales leads, and optimize marketing campaigns.
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Salesforce has an average user rating of 4.4 out of 5 stars based on 22,793 reviews on G2.
Salesforce is for medium to large enterprises, sales teams, and marketing departments that need a robust CRM to manage customer relationships.
It’s suitable for businesses looking for a scalable solution to track sales pipelines, automate workflows, and gain detailed insights into customer data.
Salesforce is available across web platforms and offers mobile apps for iOS and Android, allowing businesses to manage customer interactions on the go.
Salesforce integrates with Slack, Google Analytics, QuickBooks, and Zendesk, providing businesses with a seamless way to manage data and enhance workflows.
Salesforce provides customer support via phone, email, and live chat for Enterprise users. They also offer a knowledge base, an active community forum, and training resources through Salesforce Trailhead.
Salesforce offers several pricing tiers, depending on the features and scale needed. Plans start at $25 per user per month for the basic Salesforce Starter Suite, which includes core CRM features.
Enterprise plans are available for larger businesses needing more advanced features, with custom pricing depending on the scope of implementation.
When it comes to choosing the right customer journey analytics tool, it’s essential to compare the key features that matter most. Below is a comparison of the top 5 tools.
FullSession | Woopra | Mixpanel | Insider | Salesforce | |
Conversion funnel analysis | ✔ | ✔ | ✔ | ✔ | ✔ |
Error tracking | ✔ | ✘ | ✘ | ✘ | ✘ |
Session recording | ✔ | ✔ | ✘ | ✘ | ✘ |
Heatmaps | ✔ | ✘ | ✘ | ✔ | ✘ |
User segmentation | ✔ | ✔ | ✔ | ✔ | ✔ |
Feedback tools | ✔ | ✘ | ✘ | ✘ | ✔ |
Monthly pricing | $39 | $49 | $24 | n/a | $25 |
After evaluating the top tools, FullSession stands out as the best choice for businesses looking to optimize customer journeys. It excels in providing real-time insights by tracking dynamic elements, allowing you to pinpoint exactly how users interact with your site. One of its standout features is fast heatmap processing that doesn’t slow down your website, making it a seamless experience for your team and users.
FullSession is also highly privacy-conscious, ensuring that sensitive data is never recorded, giving you peace of mind when it comes to compliance. The platform is built to handle large data sets efficiently, quickly highlighting key insights that help improve user experiences.
Additionally, it focuses solely on your website, keeping your data safe and secure from misuse.
FullSession fosters collaboration across teams, ensuring everyone is on the same page by centralizing key metrics and insights on one platform.
Book a demo today to see how FullSession can transform your customer journey tracking!
Customer journey analytics tools are essential for any online business that wants to truly understand its users. These tools help you visualize the entire user experience, from the first interaction to conversion, and uncover critical insights that can improve your website or app performance.
Whether you're tracking behavior, identifying pain points, or optimizing key customer touchpoints, using the right tool can make all the difference.
Among the top options, FullSession shines as a comprehensive solution that combines real-time tracking, advanced data management, and strong privacy protection. If you're ready to take your user analytics to the next level and improve your site's performance, FullSession is worth exploring.
Book a demo with FullSession today and discover how it can enhance your customer journey insights!
Let’s answer the most common questions about the best customer journey analytics software.
Customer journey analytics tools let you visualize how users move through your website or app. You can track touchpoints, user behavior, and interactions, helping you figure out customer needs and spot areas to improve the user experience and boost conversions.
Yes, Google Analytics can track user journeys by analyzing behavior flow and conversion paths. However, it may not offer as detailed insights as specialized web analytics tools like FullSession.
To create a customer journey in analytics, use a tool that tracks key touchpoints, such as website visits, purchases, or interactions. These tools help you segment users, map their paths, and analyze where improvements are needed.
A customer journey map allows you to visually represent and analyze the stages users go through while interacting with your business. It helps identify friction points, optimize touchpoints, and enhance the overall experience for the full customer journey.