7 Best Digital Analytics Tools to Optimize Your Conversion Rates

The best digital analytics tools collect, track, and analyze user behavior data to help you optimize your online presence and improve the customer experience.

FullSession is a prime example, offering an all-in-one user behavior analytics software. Imagine seeing exactly how your users navigate your site, where they get stuck, and what's causing them to bounce. 

Book a demo to learn more.

While the benefits of digital analytics tools are clear, choosing the right one can be challenging. With so many options out there, it's like navigating a maze. You must carefully evaluate features, usability, and pricing to find the perfect fit for your business.

This article will guide you through the best digital analytics tools to help you make an informed decision.

Key Takeaways

• FullSession is a leading user behavior analytics software designed to visualize all user engagement, analyze trends and patterns, and optimize your website for peak performance. Key features include session recordings and replays, website heatmap tools, customer feedback forms and reports, error analysis, and conversion and funnel optimization tools. With FullSession, you can capture every aspect of the user journey without affecting site performance. It fully complies with GDPR, CCPA, and PCI standards. Pricing starts at $39/month and you can get a 20% discount on the annual plans. Request a demo to see how it can benefit your business.
• Mixpanel is a product analytics platform that helps businesses understand user behavior through advanced analytics and segmentation. Features include event tracking, A/B testing, cohort analysis, and user funnels. It has a steeper learning curve, especially for beginners, and limited features in lower-tier plans, which might need extra customization. A free plan is available, with paid plans starting at $28/month.
• LogRocket is an AI-first session replay and analytics tool that combines session recordings with error tracking to help developers and product teams improve user experiences. It offers session replays, error tracking, performance monitoring, and user feedback collection. While valuable, it can be pricey for smaller teams, with limited customization options and potentially requiring technical expertise for integrations. Pricing starts at $99/month.
• Contentsquare is a digital experience analytics platform for large enterprises looking to optimize customer journeys through deep behavioral insights. It offers behavior analytics, AI-driven insights, zone-based heatmaps, and journey analysis. However, its high cost and complexity may overwhelm smaller teams, and custom pricing could be a barrier for some businesses.
• Adobe Analytics is an enterprise-level platform offering highly customizable analytics solutions for large organizations. It features real-time analytics, customer journey mapping, predictive analytics, and data connectors. While powerful, it comes with a high cost and a steep learning curve, requiring a skilled team for setup. Pricing is custom and generally tailored to large enterprises.
• Amplitude Analytics is a product and behavioral analytics platform for product teams looking to analyze user behavior and optimize digital products. It includes user behavior tracking, cohort analysis, retention analysis, and user path analysis. However, its higher pricing for advanced features might limit smaller businesses, and basic plans may lack the necessary capabilities. Pricing starts at $61 per month.
• Sprout Social is a social media management platform that streamlines social media efforts for businesses of all sizes. It offers social media scheduling, detailed analytics, social listening, and customer engagement features. While user-friendly and powerful, it has a higher price point, starting at $249/month, which may be a barrier for smaller businesses. Advanced features are only available in higher-tier plans.

Let’s explore each tool in detail.

7 Best Digital Analytics Tools Right Now

We’ve hand-picked the following products as the best digital analytics tools of 2024:

1. FullSession (Get a demo)
2. Mixpanel
3. LogRocket
4. Contentsquare
5. Adobe Analytics
6. Amplitude Analytics
7. Sprout Social

1. FullSession

FullSession is a user behavior analytics software that helps you optimize website performance by providing detailed insights into user behavior and engagement. With an intuitive dashboard, you can visualize user interactions, analyze trends and patterns, and identify areas for improvement.

Its key features include session recordings and replays, interactive heatmaps, user and event segmentation, and customizable feedback forms and reports. FullSession also helps you detect conversion blockers, optimize touchpoints, and minimize drop-offs. It provides error analysis to troubleshoot website issues efficiently.

Compliant with GDPR, CCPA, and PCI standards, FullSession prioritizes user privacy and data protection. 

Book a demo to see how it works.

Best for

FullSession best suits ecommerce businesses, SaaS companies, digital marketers, UX designers, and data analysts. 

Whether you’re in product development, quality assurance, or customer support, FullSession provides valuable tools to help you improve digital experiences.

Key features

• Advanced user and event segmentation: Easily group website users based on different criteria. Identify behavior patterns, improve user journeys, and increase engagement and conversion rates.
• Session recordings and replays: Record and replay every user interaction on your website. Identify issues, understand user behavior, and predict future actions. FullSession ensures user privacy by excluding sensitive data from recordings.
• Interactive heatmaps: View heatmaps showing where users click, scroll, and move their mouse. See which parts of your site get the most attention. Test different elements to see what works best, all without slowing down your site.
• Custom feedback forms and reports: Create branded feedback forms to gather insights on user pain points. Watch session recordings to better understand the feedback in context.
• Conversion and funnel tools: Spot where users drop off during the conversion process and experiment with different designs or content to improve results.
• Error analysis: Automatically find and fix issues like JavaScript errors, network problems, and failed API calls to keep the user experience smooth.

Supported platforms

FullSession tracks user behavior on websites, web apps and landing pages and also records mobile user sessions.

Integrations

FullSession simplifies your workflows and data syncing with multiple integration options. It connects smoothly through APIs, webhooks, Zapier, and native integrations, allowing you to automate tasks and keep data flowing seamlessly across your apps. 

For example, FullSession integrates easily with third-party platforms like BigCommerce, Wix, Shopify, and WordPress, helping you streamline operations without extra setup hassle.

Customer support

FullSession offers live chat and email support, along with a detailed help center for self-service.

Pricing

FullSession provides three paid plans—Starter, Business, and Enterprise—designed to fit businesses of all sizes, from small startups to large enterprises.

These plans are scalable, so you can start with the basics and upgrade as your business grows. The entry-level plan includes essential features, like unlimited heatmaps and up to 5,000 session recordings per month, for just $39/month. 

Annual subscriptions also come with a 20% discount on all plans. Paid yearly plans start at $32/month. There are no additional costs for integrations with other apps. 

Check out the Pricing page to learn more.

Pros

• Monitor dynamic website elements in real time
• Speed up heatmap processing without affecting site performance
• Protect user privacy by excluding sensitive data from recordings
• Handle large datasets efficiently to quickly uncover key insights
• Keep data secure by limiting tracking to your own site
• Improve teamwork by centralizing efforts on one platform

Cons

• FullSession currently doesn’t support mobile app tracking

Book a demo to learn more.

2. Mixpanel

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Mixpanel is a product analytics tool designed to help businesses of all sizes understand user behavior, track events, and improve product experiences.

Known for its advanced analytics capabilities, Mixpanel allows you to dive deep into user data, making it easier to identify trends, optimize user engagement, and drive growth.

User rating

Mixpanel has a user rating of 4.6 out of 5 based on 1,120 reviews on G2.

Image source: G2

Best for

Mixpanel is particularly beneficial for product managers, data analysts, and marketers who require detailed tracking and reporting to optimize user experiences and fuel business growth.

Key features

• Advanced analytics: Mixpanel provides comprehensive analytics, enabling real-time tracking of user interactions, and allowing for detailed analysis of behavior patterns and trends.
• User funnels: It lets you create and analyze user funnels, helping to identify drop-off points and improve the entire customer journey. Mixpanel’s funnel analysis offers the ability to track complex, multi-step processes and compare different user segments.
• A/B testing: Mixpanel supports A/B testing, allowing you to experiment with different versions of your product or marketing campaigns. Its analytics makes it easy to see how changes impact user behavior in real time.
• Retention analysis: Understand how well your product retains users over time with retention analysis. Identify long-term trends and determine which factors contribute to user retention.

Supported platforms

Mixpanel supports tracking on both web and mobile platforms.

Integrations

Mixpanel integrates with various tools, including Salesforce, Google Analytics, and HubSpot. These integrations allow you to combine Mixpanel’s analytics with multiple data sources, providing a comprehensive view of your business metrics.

Customer support

Mixpanel offers customer support via chat, email, and phone. They also provide a comprehensive knowledge base with tutorials, guides, and community forums to help users maximize the platform's potential.

Pricing

Mixpanel offers a free plan with basic features, making it accessible to startups and small businesses. Paid plans start at $28 per month and offer more advanced features and higher data limits. Custom pricing is available for larger enterprises with more extensive needs.

Pros

• Comprehensive and detailed analytics capabilities to gauge your marketing performance
• Powerful user segmentation and funnel analysis
• Supports real-time data tracking
• Seamlessly integrates with a wide range of tools
• Easy to implement
• Responsive and helpful customer service

Cons

• Steeper learning curve for beginners
• Advanced features are often reserved for higher-tier plans
• Some report types might be challenging for certain users to use effectively

3. LogRocket

Image source: G2

LogRocket is an AI-first session replay and analytics tool designed to help businesses monitor and improve user experiences by providing session recordings, error tracking, and performance monitoring.

LogRocket combines analytics with error tracking, offering a comprehensive solution for improving website and app performance.

User rating

LogRocket has a user rating of 4.6 out of 5 based on 1,577 reviews on G2.

Image source: G2

Best for

LogRocket is suitable for developers, product teams, and UX designers who need a tool to monitor user experiences in real time, debug issues, and improve overall product performance. It’s particularly valuable for teams focused on identifying and resolving technical issues that impact user satisfaction.

Key features

• Session recordings: Record and replay user sessions, and get insights into how users interact with your site or app.
• Error tracking: Automatically track and log errors, including JavaScript errors, network problems, broken links, and performance issues. 
• Performance monitoring: Monitor the performance of your website or app, including page load times and other key metrics. 
• User feedback: Collect data directly through the platform to understand user pain points and gather insights for improvement.

Supported platforms

LogRocket supports tracking on both web and mobile platforms.

Integrations

LogRocket integrates with tools like Jira for creating issues from session recordings, Trello for managing bugs and feature requests, and Slack for real-time issue notifications, streamlining your workflow and ensuring quick responses.

Customer support

LogRocket provides customer support through email and live chat. They also offer a detailed knowledge base with tutorials, guides, and community support to help individual users get the most out of the platform.

Pricing

LogRocket offers a free plan with basic features, making it suitable for small teams and startups. Paid plans start at $99 per month and offer more advanced features, higher data limits, and premium support options. Custom pricing is available for enterprises with more specific needs.

Pros

• Good at debugging and monitoring user experiences in real-time
• Combines analytics with error tracking, providing a comprehensive toolset
• Integrates well with popular developer tools
• Easy to set up and use
• Ability to reproduce bugs users encounter

Cons

• Can be expensive for smaller teams
• Limited customization options compared to some other analytics tools
• Some advanced features may require a learning curve to use fully
• Possible playback issues with long videos

3. Contentsquare

Image source: G2

Contentsquare is a digital experience analytics platform designed to help businesses understand and optimize user interactions on their websites and apps.

Contentsquare helps teams make informed decisions that improve user experience and boost conversion rates by offering detailed behavior analytics, heatmaps, and AI-driven user insights.

User rating

Contentsquare has a user rating of 4.7 out of 5 based on 452 reviews on G2.

Image source: G2

Best for

Contentsquare is suitable for large enterprises and organizations that require in-depth user behavior analytics. It’s particularly useful for UX designers, digital marketers, and product managers who want to improve user experiences and drive higher conversion rates.

Key features

• Behavior analytics: It shows how users interact with your site to identify areas of improvement and optimize user journeys.
• Zone-based heatmaps: Contentsquare visualizes user interactions within specific page areas and provides detailed insights into which sections draw the most attention.
• AI-driven insights: It uses artificial intelligence to uncover trends and patterns in user behavior, helping you make data-driven decisions and conduct predictive analytics.
• Journey analysis: Contentsquare tracks and analyzes user paths across your website to identify obstacles and opportunities for optimization.
• A/B testing: It supports A/B testing to help you determine which design or content variations perform best with your audience.

Supported platforms

Contentsquare supports web and mobile platforms, offering comprehensive tracking and analysis across devices.

Integrations

Contentsquare integrates with a range of tools and platforms, including Google Analytics, Adobe Analytics, and Salesforce, enabling seamless data synchronization and enhanced analytics capabilities.

Customer support

Contentsquare offers customer support with dedicated account managers, ensuring you have the help you need whenever you need it. They also provide extensive documentation and training resources.

Pricing

Pricing for Contentsquare is customized based on your business's specific needs, making it accessible to enterprises with varying requirements. Contact Contentsquare directly for more detailed pricing information.

Pros

• In-depth behavior analytics and AI-driven insights
• Detailed heatmaps and user journey analysis
• Strong integration capabilities with popular analytics tools
• Excellent support with dedicated account managers
• Extra support from the community

Cons

• Expensive, particularly for smaller businesses
• Complexity might be overwhelming for teams without dedicated analytics expertise

5. Adobe Analytics

Image source: G2

Adobe Analytics is a premier web analytics platform tailored for enterprises that demand comprehensive insights into user behavior across diverse channels.

User rating

Adobe Analytics has a user rating of 4.1 out of 5 stars based on 1,013 reviews on G2.

Image source: G2

Best for

Adobe Analytics best suits large enterprises and organizations with complex digital ecosystems. It’s particularly valuable for digital marketers, data analysts, and IT professionals who need a comprehensive, customizable analytics solution to track and optimize user interactions across multiple channels.

Key features

• Real-time analytics: It provides instant access to user data, allowing for quick decision-making and immediate action.
• Customer journey mapping: Adobe Analytics offers in-depth tracking of user journeys, helping businesses understand and optimize the entire customer experience.
• Predictive analytics: It uses machine learning to forecast user behavior, enabling businesses to make proactive strategies to improve engagement and conversions.
• Data connectors: Adobe Analytics integrates with a wide range of data sources, allowing businesses to combine and analyze data from multiple platforms for a complete view.

Supported platforms

Adobe Analytics supports web, mobile, and IoT platforms, making it a comprehensive solution for tracking user behavior across different devices and channels.

Integrations

Adobe Analytics integrates seamlessly with other Adobe Experience Cloud products and third-party tools like Microsoft Dynamics and Salesforce, providing a unified view of your digital marketing efforts.

Customer support

Adobe offers customer support with access to extensive documentation, tutorials, and a community forum. For enterprises, dedicated account managers and premium support options are available to ensure you get the most out of the platform. For bugs and technical issues, you can also contact Adobe Customer Care by phone.

Pricing

Pricing for Adobe Analytics is customized based on your specific business needs and scale. Due to its comprehensive feature set and enterprise focus, Adobe Analytics is generally on the higher end of the pricing spectrum.

Pros

• Highly customizable and scalable for large enterprises
• Real-time data processing with robust analytics tools
• Extensive integration options with Adobe and third-party platforms
• Advanced predictive analytics for proactive decision-making
• Helpful visualizations of large datasets

Cons

• High cost, making it less accessible for small to medium businesses
• Steep learning curve that requires a skilled team to fully use
• Complexity may overwhelm users without dedicated analytics resources
• Running the platform may be resource-intensive for some

6. Amplitude Analytics

Image source: G2

Amplitude Analytics is a leading product analytics and event-tracking platform designed to help businesses deeply understand user behavior and optimize their digital products.

Thanks to its intuitive interface and features, Amplitude enables teams to track user interactions, analyze trends, and make data-driven decisions that drive growth.

User rating

Amplitude Analytics holds a user rating of 4.5 out of 5 based on 2,163 reviews on G2.

Image source: G2

Best for

Amplitude Analytics is suitable for product teams, growth marketers, and data analysts who need a robust tool for tracking and optimizing user behavior.

Key features

• User behavior tracking: Track every user interaction on your web page or app, and get a complete view of how users engage with your product.
• Cohort analysis: Segment users based on their behavior over time to identify trends and patterns and understand what drives engagement and retention.
• Retention analysis: Track how well your product retains users over specific periods and identify the factors contributing to long-term user loyalty.
• User path analysis: Visualize the paths users take through your product to identify opportunities for optimization and remove friction points.
• Product experimentation: Conduct A/B testing and other experimentation methods to understand the impact of changes and choose the best strategies.

Supported platforms

Amplitude Analytics supports both web and mobile platforms.

Integrations

Amplitude integrates seamlessly with tools such as Salesforce, Slack, Segment, and more, allowing for easy data synchronization and comprehensive analytics across your tech stack.

Customer support

Amplitude offers customer support through email, chat, and a detailed knowledge base with tutorials, guides, and community forums. Premium support options are also available for larger enterprises.

Pricing

Amplitude offers a free plan with basic features, suitable for startups and small teams. Paid plans start at $61 per month and provide more advanced features and higher data limits. Custom pricing is available for enterprises with more specific needs.

Pros

• Intuitive and user-friendly interface
• Cohort and retention data analysis features
• Best for product-focused teams
• Comprehensive integrations with popular tools
• Flexible pricing plans, including a free tier
• Valuable insights for competitor analysis

Cons

• Some advanced features are locked behind higher-tier plans
• Higher pricing may be a barrier for smaller businesses
• Learning curve for users new to product analytics

7. Sprout Social

Image source: G2

Sprout Social is a comprehensive social media management platform designed to help businesses and organizations streamline their social media efforts.

It offers tools for scheduling, publishing, and analyzing social media content across multiple platforms so teams can effectively manage their social media presence.

Known for its user-friendly interface and robust analytics capabilities, Sprout Social helps businesses engage with their audience, track performance, and improve their social media strategy.

User rating

Sprout Social has a user rating of 4.4 out of 5 based on 3,425 reviews on G2.

Image source: G2

Best for

Social media analytics tools like Sprout Social are suitable for businesses of all sizes, from small startups to large enterprises, that need an all-in-one solution for managing their social media presence.

It’s useful for social media managers, marketers, and customer support teams who require efficient tools for scheduling content, engaging with followers, and analyzing social media performance.

Key features

• Social media scheduling: Easily schedule and publish posts across multiple social media platforms, ensuring consistent and timely content delivery.
• Advanced data analytics: Access detailed analytics to track the performance of your social media campaigns to understand what’s working and where improvements can be made.
• Social listening: Monitor social conversations and brand mentions in real time, allowing you to quickly engage with your audience and respond to trends.
• Customer engagement: Manage and respond to messages, comments, and reviews from multiple platforms in one centralized inbox, improving customer engagement and response times.

Supported platforms

Sprout Social supports all major social media channels, including:

• Facebook
• Twitter
• Instagram
• LinkedIn
• Pinterest

Integrations

Sprout Social integrates with tools like Google Analytics, Bitly, and Zendesk, providing seamless data synchronization and improving your social media management capabilities.

Customer support

Sprout Social offers customer support through email, live chat, and phone. They also provide a comprehensive knowledge base, including tutorials, guides, and webinars, to help users get the most out of the platform.

Pricing

Sprout Social offers a free trial to explore its features. Paid plans start at $249 per month and offer advanced features and higher limits on the number of social profiles and users. Custom pricing is available for larger organizations with more specific needs.

Pros

• User-friendly interface with powerful social media management tools
• Detailed analytics and reporting for performance tracking
• Excellent social listening and customer engagement features
• Strong integration capabilities with popular tools
• Robust team collaboration features
• Tools to optimize your pages for search engines

Cons

• Higher pricing may be a barrier for smaller businesses
• Limited customization options for reports
• Some advanced features are only available in higher-tier plans

Best 7 Digital Analytics Tools Comparison Table

When it comes to choosing the right digital analytics tool, it’s important to compare the key features, pricing, and overall value each option offers. Below is a comparison of the top digital analytics tools on the market.

	FullSession	Mixpanel	LogRocket	Contentsquare	Adobe Analytics	Amplitude	Sprout Social
Real-time tracking	✔	✔	✔	✔	✔	✔	✘
Heatmaps	✔	✘	✘	✔	✘	✘	✘
Event tracking	✔	✔	✔	✔	✔	✔	✔
A/B testing	✘	✔	✘	✔	✔	✔	✘
User segmentation	✔	✔	✔	✔	✔	✔	✘
Cohort analysis	✔	✔	✘	✘	✔	✔	✘
Conversion funnel analysis	✔	✔	✔	✔	✔	✔	✘
Error tracking	✔	✘	✔	✔	✔	✔	✔
Free trial	✔	✔	✔	✔	✘	✔	✔
Pricing	$39/month	$28/month	$99/month	n/a	n/a	$61/month	$249/month

If you want to learn more about other digital analytics tools on the market, here are more comparison guides:

• Hotjar vs FullStory
• Mixpanel vs Amplitude
• Google Analytics vs Amplitude
• Userzoom vs UserTesting
• Crazy Egg vs Hotjar
• Mouseflow vs VWO

Best 7 Digital Analytics Tools: Our Verdict

After reviewing the top digital analytics tools, FullSession comes out as the best option for businesses looking to improve their digital experiences. Here's why FullSession is the clear winner:

• Real-time tracking of dynamic elements: FullSession lets you monitor dynamic website elements as they change in response to user interactions, so you can analyze trends and patterns with laser precision. 
• Accelerated heatmap processing: Generate heatmaps quickly without slowing down your site so you can make informed decisions faster.
• Enhanced privacy protection: FullSession excludes sensitive data from recordings, helping you maintain user privacy and data security.
• Efficient data management: Easily handle large data sets and quickly gain insights to improve your digital strategy.
• Targeted tracking: Limit tracking to your own site, ensuring customer data is secure and preventing misuse.
• Unified team collaboration: FullSession makes it easy for teams to work together on one platform, keeping everyone aligned and focused on the same goals.

FullSession’s powerful features and simple interface make it the top choice for businesses that want to improve user experience and digital performance.

Book a demo today. We will show you how each feature works.

Conclusion About Best 7 Digital Analytics Tools

Digital analytics platforms are essential for any online business looking to understand user behavior, optimize conversion rates, and improve overall digital performance. These tools provide the insights to make informed decisions, enhance user experiences, and improve marketing strategies.

Among the top options, FullSession stands out as the most comprehensive and user-friendly solution, offering real-time tracking, accelerated heatmap processing, and robust user privacy protection.

Its powerful features and intuitive interface make it easy to gain valuable insights and drive meaningful improvements across your website or app.

Don’t miss out on the opportunity to see how FullSession can transform your business—book a demo today and experience the difference firsthand.

FAQs About Best 7 Digital Analytics Tools

Which is the best data analytics tool?

When it comes to choosing the best data analytics tool, FullSession stands out as the top choice. FullSession offers a comprehensive suite of features that include detailed session recordings, heatmaps, conversion funnel analysis, and user feedback tools. 

What is a digital analytics tool?

A digital analytics tool is a software application that tracks, collects, and analyzes data from various digital platforms, such as websites and mobile apps.

What are 5 digital marketing analytics that actually matter?

In market research, there are five key analytics that truly matter: conversion rate, customer acquisition cost (CAC), return on investment (ROI), customer lifetime value (CLV), and website traffic sources.

What is the best website analytics tool?

For website analytics, FullSession is the best tool available. It provides detailed insights into user interactions with features like session replays and heatmaps, allowing businesses to identify pain points, improve user journeys, and ultimately increase conversion rates.

What other tools do you need to analyze marketing data?

Aside from these traditional web analytics tools, you might need tools for search engine optimization, keyword research (Google Search Console and Ahrefs), customer relationship management, and digital advertising. If you run search engine ads, you may also need Google Ads alongside SEO tools.