7 Best UX Testing Tools to Optimize Your Website

UX testing tools help you analyze user behavior and identify issues in your website or app, helping you improve the overall user experience.

For example, FullSession offers session recordings and replays, interactive heatmaps, customer feedback tools, error tracking and conversion funnel optimization tools to give you a complete picture of the customer journey.

You can quickly pinpoint the key issues hindering the user experience and optimize your website for maximum performance.

Book a demo to see how it works.

Many usability testing tools help increase customer engagement, streamline user journeys, and boost conversions. 

However, finding the right tool can be tricky, as you need a balance of features, affordable pricing and ease of use. In this article, we’ll explore the best UX testing tools and guide you to the perfect solution.

Key Takeaways

• FullSession is a leading user behavior analytics software designed to help you visualize all user engagement, analyze trends and patterns, and optimize your website for peak performance. Key features include session recordings and replays, interactive heatmaps, customer feedback forms and reports, error analysis, and conversion and funnel optimization tools. It fully complies with GDPR, CCPA, and PCI standards. Pricing starts at $39/month, with a 20% discount on annual plans. Request a demo to see how it can benefit your business.
• Maze is a user-testing tool that allows product teams to gather feedback without writing code. Its key features include prototype testing, user surveys, usability testing, and detailed reporting. Maze is best for fast feedback cycles and design validation but lacks advanced features like session recordings and heatmaps. Pricing starts at $99/month. 
• UserTesting is a human insight platform that enables businesses to collect real-time feedback through video recordings and live interviews. Key features include moderated and unmoderated usability testing, video feedback, user segmentation, and customizable tasks. It’s suitable for enterprise teams needing in-depth, qualitative insights but can be costly for small businesses. Pricing is customized based on business needs, with no public pricing tiers available.
• UXtweak is a UX research and usability testing platform designed to help businesses improve their digital products. Its features include session recordings, tree testing, first-click testing, heatmaps, and surveys. UXtweak is user-friendly and covers all aspects of UX research, though premium plans are more expensive, starting at $99/month.
• Lookback is a cloud-based usability testing tool specializing in live and recorded user testing. Key features include live moderated sessions, unmoderated testing, session replays, collaboration tools, and user recruitment. It’s a good option for teams needing real-time feedback, though it has fewer integrations and has a learning curve for new users unfamiliar with UX research. Pricing starts at $25/month, and enterprise options are also available.
• Userlytics is a user testing tool focused on both moderated and unmoderated testing for websites, apps, and digital products. Its key features include global user recruitment, session replays, surveys, and multi-device testing. It’s ideal for gathering large-scale qualitative feedback but can become expensive for larger testing needs and it offers limited customization in targeting specific demographics. They offer a pay-as-you-go pricing structure for maximum flexibility.
• UXArmy is a cloud-based remote user research platform that helps businesses gather unmoderated feedback on websites and apps. Its key features include remote usability tests, surveys, task analysis, and a pool of testers for recruitment. UXArmy lacks advanced features like session replays or heatmaps. The platform is easy to use but offers fewer integrations and customization options compared to more established competitors. For pricing, you need to contact their sales team for a direct quote.

Let's take a closer look at each UX and usability testing tool.

Best 7 UX Testing Tools Right Now

Below, we’ve highlighted the best UX testing tools available right now, each offering unique features to help you improve your platform’s user experience:

1. FullSession (Get a demo)
2. Maze
3. UserTesting
4. UXtweak
5. Lookback
6. Userlytics
7. UXArmy

We have evaluated these tools based on user ratings, key features, supported platforms, integrations, customer support, pricing, pros and cons.

1. FullSession

FullSession is a comprehensive user behavior analytics software that gives you a complete overview of user interactions with your website, web app, or landing page. 

With FullSession, you don’t have to conduct user interviews, spend time gathering focus groups, or rely solely on subjective feedback. 

Instead, you can use real-time data and advanced analytics to observe genuine user interactions and behaviors, allowing for more accurate and actionable insights into how users engage with your website or app.

It goes beyond basic metrics and raw data. With FullSession, you can capture user engagement, watch real-time sessions, and analyze the entire user journey—all within an intuitive dashboard.

It allows you to spot problem areas on your site, test different page elements, and refine your design to boost usability and performance. 

You can identify conversion barriers, fine-tune critical touchpoints, and reduce drop-offs in your sales or marketing funnels.

By gathering direct feedback from users, FullSession also helps you understand the causes behind frustrations and allows you to respond swiftly and address recurring issues.

What sets FullSession apart is its commitment to security and privacy. The platform complies with GDPR, CCPA, and PCI standards, ensuring that all user data is handled responsibly and safely.

Book a demo today and discover how FullSession can help you improve the user experience.

Best for

FullSession is ideal for a wide range of professionals, including:

• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

FullSession is perfect for e-commerce businesses as it helps them track user behavior, optimize conversion funnels, and quickly identify friction points that could impact sales. 

For SaaS companies, it offers in-depth insights into user interactions, allowing them to improve product experiences and increase user retention.

Key features

• Advanced user and event segmentation: Use diverse criteria to categorize your website users, identify behavior patterns, and optimize their experience. Understand trends and improve engagement, leading to higher conversion rates.
• Session recording and replay: You can observe how users interact with your site in real time. Identify and address user experience issues while excluding sensitive data recording.
• Interactive heatmaps: FullSession's heatmaps provide immediate data on how users navigate your site, including where they click, move their cursor, and scroll. This feature has zero impact on site performance and helps you identify elements causing user frustrations and poor UX. 
• Customer feedback tools: Collect user insights through customizable feedback forms. Combine customer responses with session replays to fully understand user behavior and why they may have given specific feedback.
• Conversion optimization tools: Understand why users drop off during key processes, such as filling out forms or checking out. You can visualize where people abandon funnels and experiment with different designs and page elements to improve results.
• Error detection: FullSession automatically flags website errors like JavaScript issues and failed API calls, allowing you to fix them quickly and prevent disruptions in user experience.

Get a demo today to see how the platform works.

Supported platforms

FullSession tracks user behavior on websites, web apps, and landing pages and can display recordings of mobile website interactions.

Integrations

FullSession offers multiple integration options to make it easy to manage workflows and keep data in sync. With support for APIs, webhooks, Zapier, and built-in integrations, you can automate tasks and ensure smooth data transfers between your apps.

For example, FullSession works effortlessly with third-party platforms such as BigCommerce, Wix, Shopify, and WordPress, allowing you to simplify your processes without the need for complex setups.

Customer support

FullSession offers reliable customer support through live chat and email. You can also access helpful resources in the comprehensive help center.

Pricing

FullSession offers three pricing tiers—Starter, Business, and Enterprise—catering to businesses of all sizes. The Starter plan begins at $39 per month and includes unlimited heatmaps and recordings for up to 5,000 monthly sessions, making advanced analytics accessible without a heavy investment.

For those looking to save more, an annual subscription provides a 20% discount on all plans. Enjoy the Starter plan at only $32 per month.

To see the full range of pricing options, check out the Pricing page.

Pros

• Real-time tracking of dynamic site elements
• Instant heatmap data with no performance lag
• Strong privacy controls that exclude sensitive data from session recordings
• Easy-to-use platform with advanced analytics for actionable insights
• Compatible with leading platforms for seamless integration
• Ideal for cross-team collaboration, making it easier for teams to work together using shared data

Cons

• No support for mobile app data collection

2. Maze

Image source: G2

Maze is a user research tool designed for product teams, UX designers, and marketers. It focuses on rapid testing and feedback collection, allowing teams to validate their design ideas and prototypes without needing to write any code.

User rating

Maze has an average user rating of 4.5 out of 5 stars based on 97 reviews on G2.

Image source: G2

Best for

Maze suits product teams, UX designers, and marketers who need fast feedback on design decisions and want to streamline the validation process.

Key features

• Prototype testing: Test designs from tools like Figma, Sketch, Adobe XD, and InVision.
• User surveys: Gather insights directly from users to understand their needs and preferences.
• Usability testing: Run remote, unmoderated tests to get real-world data on how users interact with your designs.
• Detailed reports: Receive comprehensive data and insights on user behavior and interaction through a detailed usability report.

Supported platforms

Maze supports testing on any platform where you can create prototypes and wireframes, and it works seamlessly across desktop and mobile devices.

Integrations

Maze integrates easily with popular design tools like Figma, Sketch, and Adobe XD, allowing for quick and easy prototype testing without needing to export or code anything.

Customer support

Maze offers email support, along with a knowledge base filled with helpful articles and tutorials for troubleshooting and learning how to get the most out of the platform.

Pricing

Maze has a free plan for smaller teams and individuals, with paid plans starting at $99 per month. The higher-tier plans offer more advanced features, larger testing capacities, and enhanced reporting options.

Pros

• Easy to use for non-technical teams
• Integrates well with major design tools
• Affordable pricing for small to medium teams
• Provides quick feedback for rapid iterations

Cons

• Lacks advanced features like session recordings and heatmaps
• Reporting options are less customizable compared to other tools
• Limited for teams needing deeper user behavior insights beyond prototype testing.

3. UserTesting

Image source: Capterra

UserTesting is a human insight platform that enables businesses to gather direct feedback from real users. 

It allows you to observe how users interact with your website, app, or product through non-live video recordings, helping you understand their behavior and identify areas for improvement.

User rating

UserTesting has an average user rating of 4.5 out of 5 stars based on 706 reviews on G2.

Image source: G2

Best for

UserTesting is suitable for enterprise teams, UX researchers, product managers, and marketers who need in-depth, qualitative feedback from real users to refine their products and user experiences.

Key features

• Live interviews: Conduct real-time, moderated interviews with users to ask questions and get instant feedback.
• Unmoderated usability testing: Run tests without live moderators and gather feedback at scale with video recordings of users’ interactions.
• Video feedback: Collect videos of users navigating your product, with commentary on their experience for more user-focused feedback.
• User segmentation: Target specific user groups based on demographics, behavior, and other criteria to ensure your tests reflect your audience.
• Customizable tasks: Design custom tasks for users to complete, tailored to your specific product goals.

Supported platforms

UserTesting supports testing across websites, mobile apps, and digital products, working on both desktop and mobile devices.

Integrations

UserTesting integrates with a variety of collaboration and product management tools like Slack, Trello, and Jira, making it easy to share user feedback across teams.

Customer support

UserTesting offers customer support through live chat, email assistance, and a detailed help center filled with resources to guide users through the platform.

Pricing

UserTesting’s pricing is customized based on the specific needs and scale of the business. They offer tailored enterprise solutions with access to advanced features, making them suitable for large teams and companies that require in-depth user feedback. 

However, you need to contact their sales team for a direct quote.

Pros

• Real-time video feedback provides deep insights into user behavior
• Unmoderated and moderated usability testing options for flexibility
• Targeted user groups ensure feedback from relevant audiences
• Highly customizable tests to meet specific research needs

Cons

• Pricing can be high for smaller businesses or startups
• It requires more time investment than simpler UX tools
• It's not ideal for quick, high-volume feedback needs

4. UXtweak

Image source: G2

UXtweak is a UX research and usability testing platform designed to help businesses improve their digital products by understanding how users interact with them. 

It offers a variety of tools to test usability, optimize user experience, and gather valuable insights.

User rating

UXtweak has an average user rating of 4.7 out of 5 stars based on 39 reviews on G2.

Image source: G2

Best for

UXtweak suits for UX designers, product teams, digital marketers, and eCommerce businesses looking for a full-featured platform that covers everything from usability testing to analytics and feedback collection.

Key features

• Session recordings: Capture and replay user sessions to see how visitors interact with your site, identifying potential pain points.
• Tree testing: Evaluate the effectiveness of your website’s structure and navigation by testing how easily users can find information.
• First-click user testing: Test the effectiveness of your design by seeing where users click first on your pages, helping you gauge whether your CTAs and key elements are clear.
• Heatmaps: Get visual insights into user behavior with heatmaps showing where users click, move, and scroll on your site.
• Surveys and feedback: You can collect user feedback from your audience to understand their preferences and pain points.

Supported platforms

UXtweak works across various platforms, including websites and mobile-friendly environments.

Integrations

You can integrate UXtweak with Figma, allowing you to test your design prototypes and gather valuable insights.

Customer support

UXtweak provides support through email, chat, and a rich library of articles and tutorials in their help center.

Pricing

UXtweak offers a free plan for small teams and individuals, with paid plans starting at $99 per month. 

The higher-tier plans include more advanced features and higher test limits, catering to businesses of all sizes.

Pros

• Wide range of testing tools, from tree testing to session replays
• Highly customizable tests that cater to various UX research needs
• User-friendly interface that makes it easy to get started
• Free plan available for smaller teams

Cons

• Higher pricing for premium plans compared to some competitors
• Limited integrations compared to more established tools
• Advanced features may require a learning curve for beginners

5. Lookback

Image source: Capterra

Lookback is a UX research platform that focuses on live and recorded user testing. It makes it easy for teams to conduct usability testing through moderated and unmoderated research. 

It’s well-suited for UX professionals and product teams that need detailed feedback on user interactions.

User rating

Lookback has an average user rating of 4.3 out of 5 stars based on 21 reviews on G2.

Image source: G2

Best for

Lookback suits UX researchers, product managers, and designers who need real-time user feedback through live testing or want to analyze user sessions at their own pace.

Key features

• Live moderated sessions: Conduct real-time user tests where you can ask participants questions and guide them through tasks.
• Unmoderated usability tests: Run usability tests and record user sessions without the need for live interaction, allowing you to gather feedback at scale.
• Session replays: Watch recordings of user interactions to identify pain points and areas for improvement.
• Collaboration tools: Invite team members to observe live sessions or review session replays together for a collaborative research experience.
• User recruitment: Easily recruit participants from Lookback’s user pool or invite your own users to take part in testing.

Supported platforms

Lookback supports testing across websites, mobile apps, and desktop applications.

Integrations

Lookback integrates with prototypes like Adobe XD, Figma, and InVision, allowing teams to conduct usability tests and gather user insights.

Customer support

Lookback offers responsive customer support through email and live chat. They also provide a range of resources, including tutorials and documentation, to help users get started and maximize the platform’s capabilities.

Pricing

Lookback offers flexible pricing options based on the size and needs of your team. Paid plans start at $25 per month for up to 10 sessions a year. Enterprise pricing is available for larger organizations that require advanced features and more remote usability testing.

Pros

• Real-time moderated and unmoderated user testing options
• Seamless collaboration features for team participation
• Easy-to-use interface for both researchers and participants
• Flexibility to test on websites, apps, and desktop products

Cons

• Higher pricing for advanced features, which may be prohibitive for smaller teams
• Limited integrations compared to some competitors
• The learning curve for new users unfamiliar with UX testing methods

6. Userlytics

Image source: G2

Userlytics is a user research platform that focuses on delivering in-depth insights into how real users interact with websites, apps, and other digital products. 

It allows teams to run both moderated and unmoderated tests, making it easy to gather qualitative feedback at scale.

User rating

Userlytics has an average user rating of 4.4 out of 5 stars based on 148 reviews on G2.

Image source: G2

Best for

Userlytics is suitable for UX designers, product managers, marketers, and researchers who need user insights to optimize websites, mobile apps, or other digital platforms.

Key features

• Global user recruitment: Access a diverse pool of participants from around the world, or invite your own users to test your product.
• Moderated and unmoderated testing: Conduct live sessions with users or let them complete tasks on their own for unmoderated feedback.
• Session replays: Watch recordings of user interactions to see how they navigate and interact with your product.
• Surveys and questionnaires: Combine usability testing with custom surveys to gather detailed insights on user satisfaction and pain points.
• Multi-device testing: Test across multiple platforms, including websites, mobile apps, and desktop applications, to ensure consistency in user experience.

Supported platforms

Userlytics supports testing on websites, mobile apps, and desktop applications.

Integrations

Userlytics is compatible with prototypes built on Adobe XD, Axure, Figma, Framer, and InVision, allowing teams to conduct usability tests, gather user insights, and make data-driven design decisions across various platforms.

Customer support

Userlytics provides customer support via email and live chat. Their support team is known for being responsive, and they also offer helpful guides and tutorials for getting started with the platform.

Pricing

Userlytics offers a pay-as-you-go model, which makes it flexible for teams of all sizes.

Pros

• Access to a global pool of test participants for more diverse insights
• Moderated and unmoderated testing options for flexible research
• Multi-device testing for websites, mobile apps, and desktops
• Simple, intuitive interface that’s easy to navigate

Cons

• Pricing can add up quickly with larger testing needs
• Limited customization in participant recruitment options for specific demographics
• Some users report occasional delays in session recordings

7. UXArmy

Image source: G2

UXArmy is a user research platform that helps businesses and product teams improve the usability of their websites, apps, and other digital products. 

It offers a range of tools for gathering user feedback through unmoderated testing, surveys, and usability tests.

User rating

UXArmy has an average user rating of 4.6 out of 5 stars based on 87 reviews on G2.

Image source: G2

Best for

UXArmy is suitable for UX designers, product managers, and digital marketers who want to conduct rapid usability testing and gain insights into user behavior.

Key features

• Unmoderated testing: Set up tests that users can complete on their own time, providing feedback on website or app usability without the need for live interaction.
• Remote user testing: Conduct tests with users from different locations to gather feedback from a diverse audience.
• Surveys and questionnaires: Collect additional insights through targeted surveys and questionnaires, helping you understand user preferences and pain points.
• Task analysis: Evaluate how well users can complete specific tasks on your site or app, helping you identify bottlenecks and areas for improvement.
• User recruitment: Access UXArmy’s pool of testers or invite your own users to participate in testing.

Supported platforms

UXArmy supports testing on websites and mobile apps.

Integrations

UXArmy integrates with collaborative design tools like Figma, making it easy for teams to test prototypes, gather user feedback, and collaborate effectively throughout the product development process.

Customer support

UXArmy offers customer support via email and live chat. They also provide a resource library with tutorials and guides to help users get the most out of the platform.

Pricing

UXArmy offers flexible pricing plans with custom plans available for larger organizations. The platform also provides a free trial, allowing teams to explore its testing features before committing to a paid plan. You have to contact their sales team for a direct quote.

Pros

• Affordable pricing with pay-as-you-go options
• Access to a diverse pool of remote testers
• Simple, easy-to-use interface for creating and managing tests
• Supports both websites and mobile apps for comprehensive testing

Cons

• Lacks some advanced features like session replays or heatmaps
• Limited customization options for targeting specific user demographics
• Fewer integrations compared to other more established platforms

Best 7 UX Testing Tools Comparison Table

Choosing the right UX testing tool can make a big difference in improving your website’s user experience. To help you make an informed decision, we've created a comparison table that highlights the key features of the top UX testing tools.

	FullSession	Maze	UserTesting	UXtweak	Lookback	Userlytics	UXArmy
Session replays	✔	✘	✔	✔	✔	✔	✘
Heatmaps	✔	✘	✘	✔	✘	✘	✘
User feedback collection	✔	✔	✔	✔	✔	✔	✔
Unmoderated user testing	✔	✔	✔	✔	✔	✔	✔
Conversion funnel analysis	✔	✘	✔	✔	✘	✔	✘
Error tracking	✔	✘	✘	✘	✘	✘	✘
Live user testing	✘	✘	✔	✘	✔	✔	✘
Monthly pricing	$39	$99	n/a	$99	$25	n/a	n/a

Best 7 UX Testing Tools: Our Verdict

Now that we've gone over our usability testing tools shortlist, FullSession proves to be the top option for businesses focused on improving user experience and optimizing website performance. Here's what makes it stand out:

• Track dynamic elements in real time: FullSession allows you to capture interactions with dynamic site elements, offering detailed insights into user behavior.
• Instant heatmap generation: Get heatmap data instantly without affecting your site’s performance.
• Safeguard user privacy: FullSession excludes sensitive data from recordings, ensuring compliance with GDPR, CCPA, and PCI regulations.
• Streamlined data management: Handle large volumes of data effortlessly, quickly surfacing important insights.
• Keep tracking focused on your site: User behavior tracking is limited to your platform, ensuring data security and preventing misuse.
• Better team collaboration: FullSession makes it simple for teams to share insights and collaborate effectively on a single platform.

Ready to optimize your user experience? Book a demo with FullSession today and discover how it can transform your business.

Conclusion About Best 7 UX Testing Tools

UX testing tools are a must-have for any online business that wants to improve user experience and maximize conversions.

They help you understand how users interact with your site, spot problem areas, and make the necessary improvements. Whether you run a SaaS platform, eCommerce store, or any digital business, using the right UX tool can make a huge difference.

Out of all the options, FullSession stands out. It lets you track user interactions in real time, process heatmaps instantly, and manage data efficiently. Plus, it keeps user privacy safe and makes collaboration across teams easy.

If you're ready to optimize your user experience through a no-frills usability testing process, give FullSession a try. Book a demo today and discover how it can transform your website!

FAQs About Best 7 UX Testing Tools

What are UX testing tools, and why are they important?

UX testing tools offer a deeper look into how users interact with their websites or apps. The best UX testing tools provide valuable insights into user behavior, allowing companies to identify areas for improvement, fix poor user interfaces, and enhance the overall user experience. These tools are crucial for optimizing conversion rates and customer satisfaction.

Can usability testing platforms help increase conversions?

Yes, by identifying problem areas in the user journey, such as confusing navigation or slow-loading pages, UX testing tools help you make data-driven changes that can improve user experience. This leads to fewer drop-offs and more conversions as users find your platform easier to use.

Is FullSession suitable for small businesses?

Yes! FullSession offers flexible pricing plans, starting at $39/month (or $32 with an annual plan). Its easy-to-use platform, combined with powerful features like real-time tracking and instant heatmap generation, makes it a great choice for businesses of any size looking to improve their user experience.