Have you ever wondered about the difference between user testing and usability testing? Though often used interchangeably, they have different purposes. Both aim to identify functionality issues and UX design flaws impacting the user experience. Due to this overlap, many mix them up. In this blog post, we’ll clarify...
July 30, 2024
Customer experience analysis is complex. Despite your best efforts, you might misinterpret user data or miss crucial website issues. User behavior tools can simplify this process, offering accurate insights into website performance and user experience. Hotjar and Microsoft Clarity are popular user behavior analytics software that provide insights into...
July 16, 2024
We all know that it’s essential to track website conversion rates, but what about monitoring customer journeys on your website? With a comprehensive customer journey map, you can identify potential obstacles and optimize your website accordingly. In this article, we will go in-depth about the different methods you can...
July 16, 2024