What is the Best Customer Feedback Platform? (9 Top Options)

Are you truly understanding what your customers think and feel about your product or service? Customer feedback tools are essential for capturing these insights and turning them into actionable strategies.

Platforms like FullSession not only collect feedback but also provide deep analysis through features like session recordings, funnel analysis, error tracking, and heatmaps. Book a demo to see how FullSession can elevate your customer feedback process.

These tools allow businesses to gather real-time insights, improve customer experiences, and make data-driven decisions. With so many options out there, finding the right one can be challenging.

In this article, we'll explore the best customer feedback platforms to help you choose the ideal solution for your business.

Key Takeaways

• FullSession is a user behavior analytics software designed to provide in-depth insights into user behavior, making it ideal for e-commerce businesses, SaaS companies, and digital marketers. It offers session recordings, heatmaps, customizable surveys, and funnel tracking features. FullSession integrates with APIs, native integrations, modern webhooks, and Zapier and is fully compliant with GDPR, CCPA, and PCI standards. Pricing starts at $39 per month with a 20% discount for annual plans. Book a demo to learn more.
• SurveyMonkey is an online survey platform designed to make feedback collection easy for businesses, educators, and non-profits. It comes with key features such as real-time results, customizable templates, and a variety of question types. Although flexible, the free plan has significant limitations, and advanced features are available only on higher-priced plans. Pricing starts at $99 per month.
• Typeform is an online form builder crafted to create interactive and engaging forms. Its main features include a sleek, visually appealing interface, conditional logic, and customizable templates. However, the pricing may feel steep for some users, and its built-in analytics tools are somewhat limited. Pricing begins at $29 per month.
• Zonka Feedback is a customer experience and feedback platform designed for collecting real-time feedback across various devices, including kiosks, tablets, web, and mobile. Its features are customizable surveys, real-time reporting, and support for multiple feedback channels. However, many of the more advanced features are only available in the higher-tier plans, which could be a hurdle for smaller businesses. Pricing starts at $79 per month.
• SurveySparrow is a survey tool that turns traditional surveys into engaging conversations, making it suitable for businesses focused on interactive feedback. Its core features include conversational surveys, automated workflows, and multi-channel feedback support. The free version is fairly limited, and some of its more advanced functionalities take some time to get used to. Pricing starts at $39 per month.
• Jotform is a form-building software that enables users to create custom forms for surveys, registrations, and even payment collection. Notable features include a drag-and-drop interface, broad customization options, and payment integrations. However, the free plan is restricted by the number of submissions allowed, and costs can quickly increase for companies that need a large volume of forms. Pricing starts at $39 per month.
• Qualtrics is an experience management platform tailored for large organizations that require detailed data collection and customer feedback analysis. Its standout features include customer experience tracking, employee engagement metrics, and advanced analytics capabilities. Still, the platform can be quite complex to navigate, and its pricing is on the higher end, making it less suitable for small businesses. Pricing is custom-based.
• Qualaroo is a CX optimization software designed to capture real-time insights from users while they interact with your website or app. It features customizable surveys, an easy setup process, and real-time feedback collection. However, its higher price point and limited advanced functionalities in lower-tier plans may be drawbacks for some businesses. Pricing starts at $39.99 per month.
• ProProfs Survey Maker is a SaaS-based survey software that helps businesses create visually pleasing and personalized surveys. Its features include automated scoring, real-time analytics, and customizable surveys. On the downside, the free plan is restrictive, and certain integrations may require additional setup. Pricing starts at $19.99 per month.

Let’s take a look at each customer feedback platform and how they compare to each other.

Best 9 Customer Feedback Platforms Right Now

If you're on the hunt for the best customer feedback tool, here are some of the top options you should consider:

1. FullSession (Get a demo)
2. SurveyMonkey
3. Typeform
4. Zonka Feedback
5. SurveySparrow
6. Jotform
7. Qualtrics
8. Qualaroo
9. ProProfs Survey Maker

1. FullSession

FullSession is a user behavior analytics software that provides detailed insights into user interactions with your website. It offers session recordings, heatmaps, error tracking, funnels and conversions, and customizable surveys, all within an easy-to-use dashboard. 

This allows you to monitor user behavior, detect issues, and optimize your site’s performance by testing page elements, improving usability, and identifying conversion blockers.

With advanced segmentation, you can analyze user behavior trends, while real-time error analysis helps you troubleshoot problems like JavaScript errors or failed API calls. FullSession also offers customizable feedback forms to gather direct user input, making it easy to address frustrations and improve customer satisfaction.

Plus, creating surveys on FullSession is easy. You can customize each survey's appearance, who you want to target, where you want to receive the survey data, and more. FullSession even allows you to choose and customize the trigger type (e.g., dead clicks, upon page load, time after inactivity) to increase the chances of user participation.

FullSession complies with GDPR, CCPA, and PCI standards to ensure user privacy.

Best for

FullSession works well for a wide range of users, including e-commerce businesses, SaaS companies, digital marketers, UX designers, and data analysts. It’s ideal for optimizing websites, understanding user behavior, improving product designs, and improving customer experiences.

Whether you’re in product development, quality assurance, or customer support, FullSession provides valuable tools to help you fine-tune and improve digital experiences.

Key features

• User and event segmentation: Group website users based on different criteria. This helps you spot patterns, improve user journeys, and increase engagement and conversion rates.
• Session recordings and replays: Record every user interaction on your website. This feature helps you find issues, understand user behavior, and predict future actions. FullSession ensures user privacy by excluding sensitive data from recordings.
• Interactive heatmaps: See where users click, scroll, and move their mouse. This data shows which parts of your site get the most attention. You can test different elements to see what works best without slowing down your site.
• Custom feedback forms and reports: Create branded website feedback forms and Net Promoter Score (NPS) surveys to gather insights on user satisfaction and challenges. Capture customer feedback and link these to session recordings for better context.
• Conversion and funnel tools: Spot where users drop off during the conversion process and test different designs to improve results.
• Error analysis: Find and fix issues like JavaScript errors, network problems, and failed API calls, keeping the user experience smooth.

Supported platforms

FullSession tracks user behavior on websites and also records mobile user sessions.

Integrations

FullSession integrates easily with popular apps through APIs, native connections, webhooks, and Zapier. This makes it easy to sync data with apps like BigCommerce, Wix, Shopify, and WordPress.

Customer support

FullSession offers live chat and email support, along with a detailed help center for self-service.

Pricing

FullSession offers three paid plans—Starter, Basic, and Enterprise—each designed to meet the needs of businesses, whether you're a small startup or a large enterprise.

These plans are flexible, allowing you to start small and upgrade as your business expands. The entry-level plan includes key features like unlimited heatmaps and up to 5,000 session recordings per month, all for just $39/month. You can also create unlimited surveys and collect immediate feedback.

If you opt for an annual subscription, you’ll also get a 20% discount on any plan. Check out the Pricing page to learn more.

Pros

• Customize each feedback widget to gather more specific insights
• Improve customer retention by fixing issues immediately
• Navigate its user-friendly interface easily
• Organize and analyze survey responses easily thanks to feedback management
• See changes on your website in real-time
• Get faster heatmap results without slowing your site
• Keep user privacy safe by not recording sensitive data
• Handle large amounts of data smoothly to find key insights
• Keep your data secure by only tracking on your own site
• Improve teamwork by using one platform for all task

Cons

• FullSession doesn’t support tracking on mobile apps yet

Book a demo today.

2. SurveyMonkey

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SurveyMonkey is an online software for creating and sharing surveys. It’s simple and easy to use, making it suitable for businesses, teachers, and individuals. You can use it for quick polls, detailed user feedback, or in-depth research.

User rating

SurveyMonkey has an average user rating of 4.4 out of 5 based on 22,854 reviews on G2.

Image source: G2

Best for

SurveyMonkey is suitable for anyone who needs to create and send surveys quickly. It’s for small businesses, teachers, non-profits, and individuals who want to collect feedback easily.

Key features

• Survey templates: Pick from a wide range of ready-made templates.
• Customizable surveys: Adjust questions and design to fit your needs.
• Real-time results: See responses as they come in, with built-in tools for data analysis.
• Multiple question types: Use different formats like multiple choice, rating scales, and open-ended questions.
• Data export: Download all your survey data to Excel, PDF, or other formats.

Supported platforms

SurveyMonkey is available on both web and mobile platforms.

Integrations

SurveyMonkey integrates with tools like Google Analytics for tracking survey engagement, Zapier for automating tasks, and Salesforce for syncing survey responses with your CRM.

Customer support

SurveyMonkey offers a Help Center with articles and guides, email support for personalized help, and priority support with faster response times for higher-tier plans.

Pricing

SurveyMonkey’s Free Plan includes ten questions and 100 responses. Paid Plans start at $99/month with unlimited questions and advanced features. Higher-tier plans offer more tools for team collaboration and customization. 

Pros

• Simple and easy to use
• Wide variety of applications
• Lots of customizable templates
• Real-time results and analysis tools
• Connects with popular apps and platforms
• Affordable starting price
• Ability to correct responder information

Cons

• The free plan has limited features and response counts
• Advanced features are only available in higher-priced plans
• Plan add-ons can add up over time, which can be costly for small businesses
• Some users may find targeted/bought responses unreliable for their study

3. Typeform

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Typeform is an online form builder known for its unique and engaging approach to surveys. It allows you to create interactive and visually appealing forms that feel more like conversations than traditional surveys.

This makes it suitable for businesses looking to improve response rates and gather more thoughtful feedback from users.

User rating

Typeform has an average user rating of 4.5 out of 5 based on 756 reviews on G2.

Image source: G2

Best for

Typeform is for businesses and individuals who want to create interactive, engaging surveys that stand out. This includes marketing teams, customer experience professionals, and anyone who values user-friendly design for customer feedback software.

Key features

• Interactive surveys: Create forms that feel like conversations, keeping respondents engaged.
• Customizable templates: Choose from a variety of templates to match your brand and needs.
• Conditional logic: Ask the right questions based on previous answers to create a personalized experience.
• Data export: Easily export responses to Excel, Google Sheets, or other formats.
• Real-time results: Monitor responses as they come in with analytics tools to help you analyze the data.

Supported platforms

Typeform is accessible on both web and mobile platforms.

Integrations

Typeform integrates with tools like Zapier for automating tasks, Google Sheets for tracking responses, and HubSpot for syncing data with your CRM.

Customer support

Typeform offers a help center, email support, and priority support for higher-tier plans.

Pricing

Typeform offers a Free Plan with basic features. Paid Plans start at $29/month, offering more advanced features like conditional logic, unlimited responses, and integrations with other tools. Higher-tier plans provide additional customization and collaboration options.

Pros

• Engaging and interactive survey design
• Easy to use with customizable templates
• Supports conditional logic for personalized surveys
• Integrates well with other tools
• Aesthetically-pleasing designs
• Various options for embedding surveys

Cons

• The free plan is limited in features
• Higher-tier plans can be pricey for small businesses
• Some users may find the analysis tools lacking
• No feature to save the survey if the user exits the page without finishing it

4. Zonka Feedback

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Zonka Feedback is a customer experience platform that helps businesses gather and understand customer feedback across different channels. It has the ability to collect customer feedback data through kiosks, tablets, web, and mobile devices, offering flexibility for all kinds of businesses.

With real-time feedback and instant alerts, Zonka Feedback lets you respond quickly to customer needs, improving their experience.

User rating

Zonka Feedback has an average user rating of 4.7 out of 5, based on 71 reviews on G2.

Image source: G2

Best for

Zonka Feedback is suitable for businesses that need to gather feedback from multiple channels, like in-person, online, and mobile. It’s useful for industries like retail, hospitality, healthcare, and services.

Key features

• Multi-channel feedback: Collect feedback through kiosks, tablets, web, and mobile.
• Custom surveys: Adjust surveys to match your brand and needs.
• Real-time feedback: See feedback as it comes in and respond quickly.
• Advanced reports: Get detailed reports and dashboards for better analysis.
• Automated alerts: Set up alerts for low scores or negative feedback.

Supported platforms

Zonka Feedback works on the web, mobile (iOS and Android), and kiosks/tablets for in-person feedback.

Integrations

Zonka Feedback connects with Zapier for automation, Slack for feedback alerts, and CRM systems to sync feedback with customer data.

Customer support

Zonka Feedback offers a help center, email support, live chat, and priority support for higher-tier plans.

Pricing

Zonka Feedback provides a free trial with all features included. Paid plans start at $79/month, offering more advanced features, extra survey responses, and integrations. Higher-tier plans add more options for customization and team collaboration.

Pros

• Easy to use with a simple interface
• Collects feedback across multiple channels
• Real-time feedback with automated alerts
• Customizable surveys with detailed reports
• Good customer support
• Suitable for users with limited tech experience

Cons

• Advanced features are only in higher-tier plans
• Limited options when designing surveys
• Integrations may be limited for some users

5. SurveySparrow

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SurveySparrow is a user-friendly survey tool that turns traditional surveys into engaging conversations. It helps businesses collect feedback in a more interactive way, leading to higher response rates and more valuable insights.

User rating

SurveySparrow has an average user rating of 4.4 out of 5 based on 2,007 reviews on G2.

Image source: G2

Best for

SurveySparrow suits businesses that want to create engaging surveys. It’s for marketing teams, customer experience professionals, and HR departments looking for a simple and flexible feedback tool.

Key features

• Conversational surveys: Make surveys feel like conversations to keep respondents engaged.
• Custom templates: Use various templates to match your brand and needs.
• Multi-platform surveys: Send surveys across web, mobile, social media, and email.
• Recurring surveys: Set up surveys to repeat automatically for ongoing feedback.
• Advanced reports: Get detailed reports and insights from your survey data.

Supported platforms

SurveySparrow works on both web and mobile platforms.

Integrations

SurveySparrow integrates with Zapier for automation, Slack for instant feedback notifications, and CRM systems for syncing customer data.

Customer support

SurveySparrow provides a help center, email support, live chat, and priority support for higher-tier plans.

Pricing

SurveySparrow offers a free plan with basic features. Paid plans for individuals start at $39/month, with more advanced features like recurring surveys, detailed reports, and multi-platform distribution. Higher-tier plans offer more customization and collaboration options.

Pros

• Engaging, conversation-style surveys
• Simple to use with customizable templates
• Supports multiple platforms for survey distribution
• Offers detailed reports and insights
• Wide selection of question types

Cons

• Free plan has limited features
• No option to get scoring from individual answers
• Occasional glitches 

6. Jotform

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Jotform is form-building software for creating custom forms suitable for many tasks, such as surveys, registrations, and payments. With a simple drag-and-drop builder and plenty of templates, Jotform makes it easy for businesses to collect the data they need.

User rating

Jotform has an average user rating of 4.7 out of 5 based on 3,333 reviews on G2.

Image source: G2

Best for

Jotform is a suitable option for anyone needing to capture valuable insights for different purposes, whether it's gathering feedback, processing payments, or handling event registrations.

Key features

• Drag-and-drop builder: Quickly build forms by dragging elements into place.
• Ready-made templates: Pick from a wide range of templates to suit your needs.
• Payment options: Accept payments directly through your forms using PayPal, Stripe, or Square.
• Conditional logic: Personalize forms by showing or hiding questions based on user answers.
• Data handling: Store and manage data securely within Jotform.

Supported platforms

Jotform is available on both web and mobile platforms.

Integrations

Jotform works with tools like Google Sheets for tracking data, Dropbox for storing files, and CRMs like Salesforce for managing customer information.

Customer support

Jotform offers support through a help center, email, live chat, and priority support for higher plans.

Pricing

Jotform has a free plan that allows up to five forms and 100 submissions per month. Paid plans start at $39/month, offering more forms, submissions, and features like payment processing and extra storage.

Pros

• Fast deployment of feedback surveys
• Simple drag-and-drop form creation
• Lots of customizable templates
• Accepts payments through forms
• Connects with popular apps and platforms
• Many integrations, including customer data management tools
• Responsive customer service

Cons

• A plethora of features can be overwhelming at first
• Slow customer support
• Limited personalization features

7. Qualtrics

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Qualtrics is an experience management platform designed for businesses that need detailed data collection and analysis. It's suitable for larger organizations focused on collecting customer feedback to improve customer experience, employee engagement, and market research.

User rating

Qualtrics has an average user rating of 4.4 out of 5 based on 2,918 reviews on G2.

Image source: G2

Best for

Qualtrics is for medium to large businesses that need advanced survey tools to improve customer experiences, boost employee engagement, and conduct market research.

Key features

• Advanced survey creation: Build complex surveys with various question types and customization options.
• Data analysis: Dig into survey results and generate reports.
• Multi-channel feedback collection: Track and improve customer feedback across different channels.
• Employee engagement: Run surveys to measure satisfaction in your company.
• Market research: Collect and analyze data to guide business decisions.

Supported platforms

Qualtrics is available on both web and mobile platforms.

Integrations

Qualtrics connects with tools like Salesforce, SAP, and Tableau to help manage and analyze your data.

Customer support

Qualtrics offers support through a help center, email, live chat, and dedicated enterprise support.

Pricing

Qualtrics typically offers custom pricing based on your business needs. It tends to be on the higher side, reflecting its advanced features and enterprise focus.

Pros

• Suitable for advanced survey creation and analysis
• Customer experience management and employee engagement tools
• Integrates with major business systems
• Suggested options for multiple-choice questions
• Allows you to save questions from previous projects and use them for new surveys

Cons

• Higher cost, which might not suit smaller businesses
• Can be complex to use due to its advanced features
• Potential issues with some integrations

8. Qualaroo

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Qualaroo is a CX optimization tool that helps businesses collect feedback directly from users while they’re on your website or app. It’s designed to capture insights in real-time, making it suitable for improving user experience and making informed decisions quickly.

User rating

Qualaroo has an average user rating of 4.3 out of 5 based on 45 reviews on G2.

Image source: G2

Best for

Qualaroo is for businesses that need real-time feedback from users, including product teams, UX designers, and marketers who want to understand customer needs and improve user experience.

Key features

• In-context feedback: Collect feedback from users while they use your website or app.
• Custom questions: Create questions that match your specific goals.
• Sentiment analysis: Automatically gauge user sentiment from their feedback.
• Targeted surveys: Show surveys to specific users based on their behavior or profile.
• Real-time insights: Get immediate insights from the feedback you collect.

Supported platforms

Qualaroo works on both web and mobile platforms, letting you gather feedback from any device.

Integrations

Qualaroo connects with Google Analytics, Slack, and HubSpot to help you manage and analyze your feedback more effectively.

Customer support

Qualaroo offers support through a help center, email, and live chat, ensuring you get the help you need.

Pricing

Qualaroo offers a free plan and a paid plan starting at $39.99/month. Each plan includes core features, with more advanced options available at higher tiers. Pricing is designed to fit different business needs, from small teams to larger organizations.

Pros

• Simple to use and set up
• Captures real-time feedback directly from website visitors
• Customizable to fit specific needs
• Integrates with popular tools for better data management
• Easy-to-use templates
• Allows you to select questions from a question library to create more targeted surveys

Cons

• Limited advanced features in lower-tier plans
• May not be suitable for very small businesses due to pricing
• Some users may need more advanced filtering

9. ProProfs Survey Maker

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ProProfs Survey Maker is a survey creation tool designed to help businesses and individuals create surveys, quizzes, and polls quickly.

It’s known for its simplicity and flexibility, making it suitable for those who need to gather feedback, conduct assessments, or engage audiences with interactive content. For businesses, it can help you determine customer satisfaction through online surveys.

User rating

ProProfs Survey Maker has a user rating of 4.3 out of 5 based on 44 reviews on G2.

Image source: G2

Best for

ProProfs Survey Maker is for businesses, educators, and individuals who need a straightforward way to create and distribute surveys or quizzes. 

Key features

• Drag-and-drop builder: Easily create surveys and quizzes with a simple drag-and-drop interface.
• Customizable templates: Choose from a variety of templates to suit your needs.
• Automated scoring: Automatically score quizzes and surveys, ideal for assessments and exams.
• Multiple question types: Use different formats like multiple choice, rating scales, and open-ended questions.
• Real-time analytics: Get instant insights with real-time analytics and reports.

Supported platforms

ProProfs Survey Maker works on both web and mobile platforms, making it easy to create and manage surveys from any device.

Integrations

ProProfs integrates with Mailchimp, Google Analytics, and Salesforce, helping you manage and analyze your survey data more effectively.

Customer support

ProProfs offers support through a help center, email, live chat, and phone support, ensuring users have multiple ways to get help.

Pricing

ProProfs Survey Maker offers a free plan with basic features. Paid plans start at $19.99/month, providing access to more advanced features, unlimited surveys, and additional customization options. Higher-tier plans offer further capabilities, including white-labeling and enhanced support.

Pros

• Easy to use, even for beginners
• Wide range of customizable templates
• Automated scoring is suitable for quizzes and exams
• Real-time analytics provide instant insights

Cons

• Reports require a lot of work before they are ready to use
• Advanced features are available only in higher-tier plans
• Some integrations may require additional setup

Best Customer Feedback Tools Comparison Table

Choosing the right customer feedback tool is essential for understanding your users and improving their experience. If you're looking for the perfect tool to measure customer satisfaction, below is a comparison table of all the tools we've reviewed:

	FullSession	Survey Monkey	Typeform	Zonka Feedback	SurveySparrow	Jotform	Qualtrics	Qualaroo	ProProfs Survey Maker
Real-time feedback	✔	✔	✔	✔	✔	✔	✔	✔	✔
Customizable surveys	✔	✔	✔	✔	✔	✔	✔	✔	✔
Multi-platform support	✔	✔	✔	✔	✔	✔	✔	✔	✔
Heatmaps	✔	✘	✘	✘	✘	✘	✘	✘	✘
Session recordings	✔	✘	✘	✘	✘	✘	✘	✘	✘
Sentiment analysis	✔	✔	✔	✔	✘	✘	✔	✔	✘
Conversion funnel analysis	✔	✘	✘	✘	✘	✘	✘	✘	✘
Error tracking	✔	✘	✘	✘	✘	✘	✘	✘	✘
Monthly pricing	$39	$99	$29	$79	$39	$39	n/a	$39.99	$19.99

Best 9 Customer Feedback Tools: Our Verdict

You need the right customer feedback tool to measure and manage customer feedback. However, customer feedback is just one piece of the puzzle. To truly understand customer interactions, you need other analysis tools like heatmaps, session replay, conversion funnel analysis, error tracking, and more.

After comparing the top customer feedback tools, FullSession emerges as the best option. Here’s why:

• Gain precise insights into how users interact with your site, allowing you to make data-driven decisions.
• Enjoy faster heatmap results without compromising your site’s speed or performance.
• FullSession ensures user privacy by excluding sensitive data from being recorded, keeping your users’ information safe.
• Handle large amounts of data efficiently, quickly revealing valuable customer insights that can drive improvements.
• FullSession only tracks behavior on your site, preventing data misuse and ensuring complete control over your data.
• Unify your team’s efforts on one platform, making it easier to collaborate and work towards shared goals.

FullSession offers all these benefits and more, making it the top choice for businesses serious about improving customer experiences. 

Book a demo today to see FullSession in action and discover how it can transform your feedback process.

Conclusion About Best 9 Customer Feedback Platforms

Customer feedback tools are crucial for any online business that wants to understand its customers and improve their experience.

These platforms allow you to gather insights directly from users, helping you make informed decisions that can enhance your products, services, and overall customer satisfaction. They are not just about collecting data—they’re about turning that data into actionable insights that can drive real growth.

Among the many options available, FullSession shines as a top choice. It offers powerful features like real-time tracking, advanced heatmaps, and robust privacy protections, all designed to give you a clear view of your customers' experiences. If you want to take your customer feedback process to the next level, FullSession is definitely worth exploring.

Ready to see how FullSession can help your business grow? Book a demo today and discover the difference it can make for your customer feedback strategy.

Want to learn more about other tools with customer feedback tools? Here are more comparison guides:

• Hotjar vs FullStory
• Mixpanel vs Amplitude
• Google Analytics vs Amplitude
• Userzoom vs UserTesting
• Crazy Egg vs Hotjar
• Mouseflow vs VWO

FAQs About Customer Feedback Tools

What is a customer feedback platform?

A customer feedback platform is a software solution that allows businesses to collect, analyze, and manage feedback from their customers. These platforms help companies gather insights on customer experiences, satisfaction, and preferences through surveys, forms, and other feedback methods, enabling them to improve their products, services, and overall customer experience.

What is the best tool to get customer feedback?

The best tool to get customer feedback depends on your specific needs. However, FullSession is highly recommended for its comprehensive features, including session recordings, heatmaps, and customizable customer surveys, which provide deep insights into user behavior. Plus, managing feedback is easy thanks to its intuitive dashboard.

What is customer feedback in CRM?

Customer feedback in CRM (Customer Relationship Management) refers to the collection and integration of customer opinions, experiences, and satisfaction data into the CRM system. This feedback helps businesses track customer sentiments, identify areas for improvement, and tailor their interactions to better meet customer needs.

What is the platform to analyze guest feedback?

A platform like FullSession is ideal for analyzing guest feedback. This tool offers advanced analytics, real-time feedback collection, and customizable reporting, making it easy to understand and act on guest opinions to improve their overall experience.

Is there a free customer feedback tool?

Some of the options we've mentioned above, including FullSession, offer a free trial. If you want to create simple surveys for free, you can use Google Forms.

Why do you need to measure customer satisfaction?

Gathering customer insights helps you measure customer loyalty, retention, satisfaction, and other important metrics. Measuring customer satisfaction will help you determine what you need to do to improve your customer journey even further (or fix issues that lead to negative feedback).

What are the different customer feedback metrics?

Customer feedback metrics include several key measurements. Customer Satisfaction Score (CSAT) gauges overall satisfaction with a product or service. Net Promoter Score (NPS) assesses customer loyalty by asking how likely they are to recommend your business. Customer Effort Score (CES) evaluates the ease of interaction or problem-solving for customers.