As a website owner, you've probably struggled to understand why visitors aren't converting or why certain pages have high bounce...
Customer feedback is vital for creating an excellent customer experience and keeping users happy with your brand.
The best customer feedback tools can help you gather these insights to reveal and solve user issues, make smarter business decisions, improve your products and services, and measure customer loyalty.
However, many small businesses struggle to find the time and resources to implement effective feedback systems.
To help you overcome this challenge, today, we’ll explore some of the top customer feedback tools that can help you collect, organize, and analyze feedback to learn more about your users and their challenges and prepare proper resolutions.
Short on time? Start with FullSession.
Our user behavior analytics software includes customizable website feedback forms and detailed customer feedback reports to capture specific details about user problems, understand the reasons behind their frustration, and act promptly to provide immediate solutions.
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There are many customer feedback tools available for your business. Some offer limited features free of charge, while others provide full-featured services for a monthly fee.
We’ve done extensive research to help you speed up your decision-making process. Continue reading to find out the best customer feedback tools in 2024.
FullSession is a user behavior analytics software that helps you collect behavioral data faster than ever before.
It helps you capture and analyze user behavior trends and patterns, identify problem areas and potential website usability issues, improve the user experience, and optimize your web pages to boost conversions.
FullSession makes digital experience analytics accessible to everyone so you can focus on building your business without wasting time trying to understand the numbers.
We make user behavior analytics simple by combining and showing visual data in one place to help you find the insights you need faster and optimize your website for peak performance in days, not months.
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FullSession automatically captures, stores, and shows customer responses during website visits. Our interactive feedback widget helps you evaluate negative experiences in real time and provide immediate solutions for any issues as they happen. With FullSession, you can track customer satisfaction levels and get in-depth feedback about customer experience.
With FullSession Incoming Feedback, you can create unlimited feedback polls, surveys, or feedback forms. Your customers can leave comments about your products and services without leaving your site. You can also include open-ended questions to measure customer satisfaction with qualitative data.
Our feedback tool is customizable and fits any website, web app, or landing page. You can add it to a highly visible place on your web page and ask users for their honest opinions as they browse your website.
You can customize each feedback widget with these options:
Track customer responses directly on the dashboard and use the reports to improve your website. FullSession will organize feedback for you.
With our session recordings, you can watch sessions to understand how users behave while browsing your website. If customers leave negative feedback, you can use session recordings to quickly pinpoint the issue and fix it, improving customer experience in the process.
NPS is an effective tool that gathers actionable survey data and helps you improve customer loyalty and retention. It measures how likely a customer is to promote your brand based on their overall experience with your business.
Use FullSession to poll your customers and see what they have to say. You will know whether or not they would recommend your brand to others. This information gives you insight into how well your site is performing. If something needs fixing, you will know. It will help you bring in more customers to increase repeat purchases and lifetime value.
An increase in the NPS score means that there’s been an increase in customer satisfaction, which you can attribute to the level of service you provide. Excellent customer experience is one of the key points that customers value above all else.
Also, you can use our intuitive experience management solution to measure Customer Satisfaction Score (CSAT) to ensure customers are happy with the products and services you provide.
If you have any issues with FullSession, you can send us an email, start a live chat, or visit the knowledge base.
The FullSession platform provides three paid plans—Starter, Business, and Enterprise. A yearly subscription can save you up to 20%.
Here are more details on each plan.
Visualize the Complete Customer Journey
Capture every user interaction in real-time with FullSession.
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Hotjar is a customer engagement platform that provides real-time visual feedback on your website visitors’ behavior. If users can’t find what they want on your website or are frustrated with the checkout process, you’ll know immediately.
Hotjar helps you gain actionable insights into key elements of your site to identify issues you may otherwise overlook. It improves your website development process, helps you build a new online business from scratch, or ensures your current website reaches your business goals.
Hotjar provides valuable insights into your site’s performance and usability. With in-depth reporting, you can easily improve the customer experience.
As a result, you’ll increase conversion rates, grow new audiences, and build deeper relationships with existing customers. Here is a breakdown of Hotjar customer feedback tools.
Customers want to know their feedback is valuable. When browsing your website, users can highlight web page elements they like or dislike, providing constructive feedback you can use to improve your website performance.
Based on users' responses, you can see which pages have high or low feedback scores. You can see why customers are less engaged in specific website areas using visual feedback tools, such as session recordings. The more you know about your customers and their experience on your site, the easier it will be to tailor it to their needs.
With Hotjar, you get unlimited feedback widgets, unlimited storage, and localization in more than 40 languages. Hotjar allows for easy setup and sharing of customer feedback with team members.
A customer survey helps you hear the voice of the customer and gain insight into their needs, goals, and concerns. With Hotjar, you can run targeted surveys during each step of the user journey and get instant feedback to improve your user experience.
Using Hotjar, you can create a survey from scratch or use a professional-looking template from the Hotjar template base. Also, Hotjar lets you create engaging surveys using drag & drop builder. You don’t need any design, coding, or scripting skills to change your surveys. Also, you can change the appearance of your surveys to match your company’s branding.
It lets you create unlimited surveys to gather actionable insights from your site visitors. You can keep the survey results as long as you want or automatically send them to your team members.
If you have issues with Hotjar, you can read tutorials, installation guides, and FAQs, send an email, or submit a ticket.
Hotjar currently offers a free basic plan that allows you to track up to 20 responses per month. If you want to significantly improve your conversion rates, you’ll need to upgrade to a paid plan.
The Ask plan allows you to capture valuable insights via surveys. You can choose from one of the following:
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Mopinion is a customer feedback tool for distributing customer surveys on your website, mobile app, or email. Surveys are easy to customize, and no coding is required.
Customizable dashboards give you insights into the customer experience to make better decisions and improve the customer journey.
Mopinion lets you get customers’ responses in real time and provides you with results with visual feedback. You can set up form triggers based on user actions so they only appear when users have issues with your site. That way, you can track customer sentiment and get a big picture of what’s working and what isn’t.
Stay on top of your website feedback data as it comes in, create alerts, assign tasks integrating Mopinion with project management solutions such as Asana, and discuss results with your digital team. Mopinion takes away all the hassle so you can focus on what you do best.
Mopinion is the only software that allows you to get actionable user feedback across all digital channels. It’s an add-on for your existing marketing tools that gives you deeper insights into what your customers think and how they behave.
You can use all your survey data to improve your development strategy, which will lead to happier customers and more revenue for your business.
Image source: G2
Mopinion makes it easy to create responsive, branded surveys with drag-and-drop functionality or by choosing a predefined template. Each survey is fully customizable, and you can integrate it with your site, app, or email design.
You can combine many question types and metrics such as Customer Effort Score, Net Promoter Score, and similar. Also, depending on your target audience, you can translate survey questions into multiple languages.
You can combine user feedback with rich website data to understand hidden issues and decide based on user actions. You can show or hide feedback forms, set your favorite form position, and receive quantitative and qualitative data by integrating your web analytics tools with Mopinion.
With Mopinion's visual feedback tool, users can capture their screens and submit screenshots with a short description of the problem they’re facing. This allows for real-time conversations about specific issues and saves time by avoiding lengthy emails.
Also, to send surveys by email, paste the HTML embed code into the body of your email. This will allow you to get answers faster and gain customer insight.
If you need any help with Mopinion, you can send an email, start a live chat, watch webinars, visit the knowledge base, or read the documentation on the official website.
Mopinion offers two premium plans. The Standard plan costs $329 monthly for up to 500,000 pageviews on one domain. The Enterprise plan offers customized pricing for unlimited domains and pageviews.
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UserReport is an insightful tool for collecting feedback from your users. It helps you extract valuable and actionable user insights to improve your website, products, or services.
With UserReport, customers can tell you what they think about your business, their favorite products, or what challenges they’ve encountered during the checkout process. This information can help you make data-driven decisions about which parts of your site could use some improvement.
With UserReport, you can use two interactive widgets: a survey widget and a product feedback widget. The first one helps you ask your users about their experience and what they want to accomplish.
The second one gathers more detailed experiences with your web app or website. Both parts work together to help you get the information you need to increase your conversion rates.
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You can use a survey to hear the voice of the customer, do sentiment analysis, and get data about users’ demographics like age and gender. You will understand behavior patterns, distribute customer satisfaction surveys, or calculate NPS to learn if users are pleased with your products or services.
Visitors can also opt not to participate in a survey. The tool will not be shown to them again after their initial refusal.
It can be difficult to design a survey that is appealing to your target audience. To reach a wider audience, you can brand it with colors and logos, ask personalized questions, and translate it into 60 languages.
It works on desktop, mobile, and tablet devices. You can export the survey results as PDF, XCEL, CSV, or SPSS for later use or choose to receive an overview of your monthly progress straight to your inbox.
UserReport focuses on building productive relationships between customers and businesses. Its real-time feedback widget has an engaging visual interface.
UserReport lets users give you development ideas in many ways — from desktop, tablet, and mobile devices. Users can post ideas, vote on others’ ideas, discuss updates, and prioritize the list of things you should focus on, helping you follow trends in their feedback submissions.
With the UserReport dashboard, you can easily manage user-submitted ideas by letting them know which you plan to implement or not.
You can place the feedback widget on any area of your website and customize it to match your website’s design. You can add your text, choose colors, or add your logo. You can also set it as active or inactive.
If you have questions about UserReport, you can visit the support center, read FAQs, report a bug, submit an idea, start a live chat, or submit a request.
UserReport doesn’t publicly disclose its pricing. You can contact their sales department for more information. You can start with a free account, and no credit card is required to sign up.
Image source: G2
ProProfs Survey Maker lets you create and deploy fun and easy surveys to fill out, look great on any device, and engage your new or loyal customers.
Adding a professional look, feel, and sentiment to your surveys will help you instantly collect data from your customers, reducing bounce rates and customer frustration in the process. You don’t need any coding or design skills.
ProProfs survey is a customer feedback platform that offers 100+ customizable templates and 1,000,000+ questions that you can choose from to create a survey that fits your brand.
It lets you collect honest responses on many topics and gain insights into customers’ satisfaction with your products, services, processes, and more. You can share your surveys with a link, on social media or embed them on your website.
ProProfs provides many different ways to run your surveys. With its 20 question types, ratings and buttons, scoring, and branching, you have more than enough ways to get your questions answered.
Each survey is fully customizable, and you can add your brand’s colors and style to match your website or web app.
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ProProfs allows you to schedule surveys or run them automatically without any extra effort. ProProfs also saves your time by automatically scoring the results of your surveys. You can evaluate results in the intelligent reporting dashboard and take further action based on customer insights.
You can choose how you want your questions to flow: on a single page, with breaks, or in a conversational format. You can also randomize the order of your questions and shuffle the answer options to keep the user interested and provide a more engaging experience.
If you have any issues with ProProfs, you can visit the help center, start a live chat, send an email, submit a ticket, or call phone support.
The ProProfs free plan lets you create unlimited surveys but limits the number of respondents to 10 people per month.
The paid plan costs $19.99 and lets you create unlimited surveys.
Let’s overview the best customer feedback tools and their most important features.
FullSession | Hotjar | Mopinion | UserReport | ProProfs | |
Unlimited surveys | Yes | Yes, in paid plans | Yes | Yes | Yes |
Templates | No | Yes | Yes | Yes | Yes |
Customization and branding | Yes | Yes | Yes | Yes | Yes |
Localization | Yes | Yes | Yes | Yes | Yes |
Session recordings | Yes | Yes | Yes | No | No |
Heatmaps | Yes | Yes | No | No | No |
Free trial | Yes | Yes | No | Yes | Yes |
Paid plans | Starts at $39/month | Starts at $48/month | Starts at $329/month | N/A | Starts at $19.99/month |
You can narrow down your decision by comparing other feedback tools. Here are a few comparison guides to help you get started:
If customers aren’t happy, they’ll do whatever they can to get what they want — whether it’s finding a competitor with better prices, navigating elsewhere to find an answer to their problem, or abandoning purchase entirely.
The result is the same: You’ve lost sales and money. More importantly, you’ve lost customers.
When you use FullSession to track key metrics, you can see everything from broad overviews to the smallest details in real time. It gives you maximum insight and allows you to grow your online business.
With broad analytics tools, advanced filtering options, behavior analysis tools, and a user-friendly interface, FullSession gives you clarity on your business results to help you grow.
With complete access to these advanced tools, you can:
We don’t lock you in with a long-term contract or any hidden fees, and you can cancel your account anytime. Book a demo today to see why FullSession is the best customer feedback tool for your business.
FullSession offers a 14-day free trial and three paid plans: Starter, Business, and Enterprise. A yearly subscription can save you up to 20%.
Here are more details on each plan.
Customers want to talk about their experiences. When customers can leave honest reviews, they are more inclined to put in the time and effort to share the details that matter.
It is an excellent way to learn what customers have to say about your business and creates an opportunity for more word-of-mouth advertising.
Product or service reviews are a valuable asset to your brand because they bring trust and authenticity to your business. Customers can rate products, leave comments on product pages, or submit suggestions for future improvements, but they can also use multiple channels to rate their experience.
For example, they can rate their experience on social media, through surveys or in-person feedback, using online review tools, in their blog posts or video recordings. Customer feedback software lets you collect, analyze, and manage user feedback and cultivate customer relationships.
With the right customer feedback tool, you can:
Ignoring customer feedback is a big mistake. These days, if customers feel ignored or unvalued, they may not return to your business. If you want to make customers feel appreciated and reward their loyalty, you need to take their opinions seriously and improve your business accordingly.
If you want to know how satisfied customers are, you need to capture customer feedback regularly. It helps you understand customer pain points and optimize your website performance to suit their needs. Let’s explore all available options for collecting customer feedback.
Feedback collection tools come in many forms, and each has its purpose. You can use them to monitor and enhance customer satisfaction while getting insights to improve your products, services, website, web app, or landing page.
Here are some of the top customer feedback tools you can try.
Net Promoter Score (NPS) is a simple but effective customer survey tool for customer sentiment analysis. It is a two-step process that lets survey takers answer a simple question: How likely would you recommend our company/product/service to a friend or colleague?
In the first part of the survey, customers respond to your question by choosing a number between 0-10, indicating whether they would recommend your company or not.
It’s easy to break down what customers loved and didn’t love about your product or service. The second part of the survey lets users explain why they feel that way.
There’s no ambiguity, no confusion, and no difficulty in answering. According to the responses your customers provided, they can be:
The results of Net Promoter Score surveys are easy to interpret. You can use them to identify your brand advocates and detractors and identify the gaps to target retention and growth strategies.
The community feedback tools mine social media to reveal hidden trends within micro-communities. You can gather customer data to improve your marketing strategy and create a more personalized experience for your audience.
These tools help you collect customer feedback on your brand in real time — whether on Facebook, Twitter, Instagram, or TikTok.
When choosing a community feedback tool, look for one with an easy survey template. This way, you can deliver feedback surveys on social media that gather your customers’ feedback in no time.
Online surveys provide relevant answers to burning questions. Which traffic sources are driving online conversions? What are users’ primary motivations for visiting your website? Are customers satisfied with your product or service offerings? The results reveal insights into visitor intentions and user behavior on your website.
The pop-up survey is the most common form of an online survey that collects customer responses with minimal impact on their browsing sessions. You can use it to collect contact information from visitors who want to learn more about your products or services. You will get clear, actionable insights that can help with site optimization.
Online reviews build trust with potential customers, answer questions about your product or service, and encourage users to engage with your business.
It lets you share your brand story and company history, boost your reputation, and increase sales. You can use online review software to collect feedback on all aspects of your business, including products, services, websites, or customer service.
Online reviews can impact your conversion rates. For example, when users want to decide what products or services to use, they can visit review sites to learn what other users said about their experience with your brand.
Additionally, online reviews boost search engine rankings — making them an even more effective tool for online marketers. Online reviews are the new word-of-mouth and the best way to increase exposure and boost search results.
Before developing a website or web app, your product team needs to ensure that it has everything your customers want. You can conduct user testing with your target audience before investing time and money in product development.
By watching how your potential customers use product mockups and listening to how they describe their experience, you will get enough information to steer the design phase in the right direction.
User testing isn’t just about asking a few questions. The best testing includes multiple feedback forms and data, including task-based testing, session recording and replay, and collection of written or spoken responses. This will help you determine your users' issues and resolve them faster.
Customer feedback is significant for any online business because it allows you to gather qualitative and quantitative feedback on your products and services, make necessary improvements, and stay ahead of the curve.
Here are some other reasons why you should start collecting customer feedback data. It helps you:
Whether asking for advice or simply hearing customers’ thoughts on a new product, listening to customer feedback is essential to stay competitive.
There are a few potential drawbacks to using customer feedback tools you should know about.
Nevertheless, it’s crucial to gather customer feedback and analyze customer insights regularly. The sooner you can address concerns and questions, the better your brand will look in your customers’ eyes.
Some popular customer feedback tools include FullSession, Mopinion, and ProProfs Survey Maker. These feedback management tools allow businesses to create surveys, collect feedback, and analyze responses to gain insights into customer satisfaction and preferences. Some also connect to project management tools to make feedback management easier.
There are different methods for measuring customer satisfaction via feedback:
Tools like FullSession, SurveyMonkey, Typeform, Lucky Orange alternatives, and Google Forms are commonly used for collecting customer feedback. These platforms offer customizable survey options and analytics to help you understand customer opinions and boost customer satisfaction.
Google Forms is a popular free tool for collecting feedback. It allows you to create surveys, distribute them to your audience, and analyze the responses, all at no cost. It's an excellent option for businesses and individuals looking for a budget-friendly solution to gather feedback. However, the best customer feedback platforms often come at a price.
Customer feedback management involves systematically collecting, analyzing, and acting on customer feedback to improve products, services, and customer experiences. By using tools like surveys and reviews, businesses can identify areas for improvement, resolve issues, and improve customer satisfaction, ultimately fostering stronger customer relationships and loyalty.