Are you looking to optimize your website's performance but unsure if VWO is the right choice? You're in luck! We've compiled...
Are you looking to optimize your website's performance but unsure if VWO is the right choice? You're in luck!
We've compiled a list of this year's top 10 VWO competitors that can help you improve your site's user experience and conversion rates.
We'll break down their use cases, key features and pricing and explain how each alternative compares to VWO.
Whether you're a startup or an enterprise, by the end of this article, you'll have enough information to select the best platform for your business.
If you’re looking for VWO alternatives, here are the best solutions to consider:
When choosing the best solution, consider the specific features and pricing that best align with your requirements.
Let’s start with our review.
Capture all user interactions, observe how users engage with your website, and improve its interface, usability, experience, and performance with FullSession, an advanced user behavior analytics platform.
Our intuitive dashboards make visualizing and analyzing all user behavior data easy, helping you spot trends and patterns effortlessly.
Dive deeper with real-time session replays to see how visitors navigate your site. Our platform gives you a complete view of the customer journey, capturing every action for accurate insights.
Pinpoint problem areas, test design updates, and improve usability with UX heatmap tools that show you where your site can perform better. Identify inactive zones, optimize page elements, and strengthen your interface based on real user monitoring.
Use conversion funnel analysis to streamline your path to conversions. Remove barriers, improve key steps in the user journey, and reduce drop-offs to increase your success rates.
Employ customer feedback collection tools to discover the "why" behind user frustrations and deliver immediate solutions to recurring problems, boosting user satisfaction and building loyalty.
Stay secure and compliant with analytics that respect user privacy. We follow GDPR, CCPA, and PCI standards to ensure ethical and legal data collection practices.
Visualize, Analyze, and Optimize with FullSession
See how to transform user data into actionable insights for peak website performance.
FullSession is best for:
FullSession goes beyond the traditional A/B testing capabilities offered by VWO by capturing, visualizing and analyzing data with its advanced user behavior tools.
While VWO primarily focuses on optimizing website variations, FullSession provides granular insights into user engagement, making it a better choice for businesses that prioritize understanding user behavior rather than running extensive A/B tests.
Turn User Behavior into Growth Opportunities
Learn how to visualize, analyze, and optimize your site with FullSession.
FullSession integrates with your entire tech stack. It connects with open APIs, modern webhooks, and Zapier and also provides native integrations. It works best with Shopify, WordPress, Wix, and BigCommerce.
FullSession is known for responsive customer support. You can reach out by email or chat or visit the knowledge base with articles and tutorials that help you troubleshoot common issues yourself.
FullSession offers multiple tools, a free trial and flexible pricing structure with three tiers—Starter, Business, and Enterprise—designed to accommodate businesses of all sizes, from emerging startups to large corporations.
Our scalable plans allow you to begin with a package that suits your current needs and easily upgrade as your business expands, ensuring you only invest in the required features.
The entry-level paid plan, priced at an accessible $39/month, includes all essential features with unlimited heatmaps and recording up to 5,000 monthly sessions. It allows you to leverage advanced analytics without a significant financial commitment.
We offer a 20% discount on all plans for annual subscriptions, providing advanced features and additional value for long-term users.
Drive Revenue Growth With FullSession
Learn how to visualize and improve each step in your sales or marketing funnel.
PostHog is an open-source analytics platform for startups and scaleups. It has core product analytics, experimentation and user behavior tracking features. It’s self-hosted, so you have full control over your data.
The platform is attractive to tech-savvy companies that prefer having direct access to and ownership of their analytics tools. PostHog is also popular in the tech sector for its flexibility and adaptability.
Learn more: PostHog alternatives and competitors.
PostHog helps you measure user engagement, find problem areas and run A/B tests to optimize user experience. Companies use it for feature flagging so they can roll out changes gradually and measure the impact.
It’s good for teams focused on retaining users, reducing churn and increasing conversion rates. PostHog also helps product managers and developers looking to improve their products.
PostHog is free and open-source, unlike VWO, a paid service. It makes it cost-effective for smaller companies or startups. While VWO focuses heavily on A/B testing with broad testing options, PostHog incorporates a wider set of analytics tools, appealing to technical teams.
PostHog’s ability to host data on your servers offers greater privacy control than VWO’s cloud-based model. This setup benefits companies with strict data privacy requirements or those who want more control over their data.
PostHog works well with Kafka, Slack, AWS, Google Cloud, GitHub, Tableau, and Looker. These integrations make it easy to plug PostHog into your existing tech stack and get more out of it.
PostHog has a community and loads of documentation to support you. While it doesn’t have traditional support channels, it has paid support plans that give you direct access to the developers who can help you solve issues.
PostHog offers a tiered pricing structure with a free plan for startups and hobbyists, allowing up to 1 million monthly events with essential analytics features.
After the free plan, you can switch to usage-based plans, starting at $0.00005/event.
Optimizely is popular for companies looking for A/B testing and personalization features. It helps you improve your websites and apps through experimentation and integrations with other tools.
The platform allows you to test different website versions for better conversion rates. Optimizely has a user-friendly interface, so it's suitable for both technical and nontechnical users.
Optimizely is used across e-commerce, healthcare and finance. You can use it to improve user engagement on websites and mobile apps. It's good for testing different design layouts, content variations and marketing messages.
You can also use it to personalize user experiences based on behavior or demographics. Your visitors can see content that resonates with them, improving conversion rates and customer satisfaction.
Optimizely has more advanced experimentation features than VWO. It's particularly strong in multivariate testing and personalization. VWO is also a great tool but more geared towards ease of use with slightly fewer features.
Optimizely might be better for larger companies or those with complex testing needs, and VWO might be better for smaller teams or companies just starting with optimization.
Optimizely connects with Google Analytics, Adobe Analytics, WordPress and Salesforce. It allows you to gather data from multiple sources and use it to inform your experiments.
Optimizely has good customer support, including a help center and community forum. You can access documentation and tutorials to get started with the platform.
They also have 24/7 support via chat or email, so help is always available when needed.
Optimizely doesn't share its pricing details publicly. You need to contact their sales team directly for more information.
Heap is a digital insights platform that auto-captures data on user interactions, providing comprehensive analytics features so you can see how people use your website or app. You can start analyzing without coding or tagging, which is suitable for fast-paced environments.
Contentsquare acquired Heap and merged it with its other products, like Hotjar.
Learn more: Heap alternatives.
Heap is good for seeing user engagement trends and where users drop off. You can use it for A/B testing, conversion rate optimization and customer journey mapping.
With its full data collection, Heap works for teams that want to see the complete picture of user behavior without manual tracking.
Heap gives you a complete view of user behavior with its auto-capture, which differs from VWO’s manual approach.
VWO is suitable for A/B testing and personalization, while Heap is useful for deep behavioral analysis, so it’s a good choice for teams that want to see user engagement patterns.
Heap connects to CRM systems, marketing platforms and data warehouses. Key integrations include Salesforce, Google Analytics and Slack so that you can have consistent data across all tools.
Heap offers documentation, webinars and training sessions. You can get support via email and chat or check out the community forum for more help.
Heap provides a free plan and three pricing tiers. You need to contact sales to get more information.
AB Tasty is a digital optimization platform that focuses on user experience. It has a user-friendly interface for A/B testing and personalization experiments and also includes a customer data platform you can integrate with third-party applications.
AB Tasty supports web and mobile platforms and has broad features for user engagement analysis.
AB Tasty lets you launch and manage A/B tests and personalize user journeys. Marketers use it to improve website performance by testing different layouts, content and features.
It's good for e-commerce sites to optimize their checkout process and increase sales. Content creators can use it to tailor messaging and design to different audience segments to improve user engagement.
AB Tasty is easier to use for personalization tasks than VWO. It has more widgets so you can launch and manage experiments and engage users through different creative formats.
But it doesn't have all the advanced analytics tools that VWO has. So AB Tasty is good for companies seeking basic but effective experimentation tools. If you want to get projects up and running fast, AB Tasty is a quick and easy solution.
AB Tasty integrates with Google Analytics, Shopify, Magento, and Salesforce. These integrations make it easier to link test results to business performance data.
AB Tasty has extensive online resources, including a knowledge base and tutorials to get you started. AB Tasty also provides personalized support through customer service representatives and offers consultation services to make the most of the platform's features.
AB Tasty doesn't share its pricing information publicly. You need to contact the team for more details.
Amplitude is a product analytics and event-tracking platform to understand user behavior and improve digital products.
It helps you get insights into customer journeys, segment users and measure the impact of product decisions.
It’s known for its user-friendly interface and in-depth analytics that integrate easily into your existing tech ecosystem.
Learn more:
Amplitude is for businesses that want to analyze user behavior. You can track engagement, measure conversion rates and understand user retention.
It’s also for product teams that want to optimize their products based on user feedback and behavior data.
Amplitude and VWO are different but can work together. Amplitude is for in-depth analytics and user behavior, while VWO is for A/B testing and conversion rate optimization.
VWO helps you test changes on your site, while Amplitude gives you the data to understand the impact of those changes. Businesses often use both to cover all their optimization needs.
Amplitude integrates with Slack, Segment and Google Analytics. It gives a single view of your data across all platforms and can make better decisions.
You can get help through email, live chat and an extensive online help center. Amplitude also has webinars and training sessions to help you get the most out of the platform.
Amplitude provides a free plan and three paid plans, starting at $61/month. The pricing depends on the monthly tracked users and available feature set. You need to contact the sales team for higher plans to get more information.
LaunchDarkly is a feature management tool built for developers. It makes software releases easier and helps create better user experiences. It’s a platform where you can roll out features gradually with a kill switch to revert if needed.
LaunchDarkly gives you control over feature distribution and monitoring and reduces risk when delivering new features. With the sunsetting of Google Optimize, LaunchDarkly offers a strong alternative for feature management and experimentation.
Software teams get reduced risk during feature deployment, staged rollouts or beta testing. Marketing teams can test features or campaigns without affecting all users.
It is also helpful for geographic targeting, enabling features in specific regions first. Developers working on large-scale software or apps use it for better experiment management and ease of use during updates.
LaunchDarkly is concentrated on feature management through feature flags, while VWO is focused on A/B testing and personalization. If you need feature control in complex environments, LaunchDarkly might be better for you.
VWO has more specialized tools for conversion rate optimization and detailed user behavior insights. Both are good but serve different purposes in software development and marketing.
LaunchDarkly connects with Jira and Slack as well as data platforms, analytics tools and cloud services.
LaunchDarkly has email and chat for real-time support. They also include documentation and a community forum where you can ask questions and share tips.
LaunchDarkly offers a free plan and three paid plans. The pricing starts at $12 monthly with unlimited seats, projects and environments.
Crazy Egg is a website optimization tool that helps you visualize your website data. It shows you how visitors interact with your site through heatmaps, scroll maps and click reports.
It suits businesses that want to improve user experience and conversion rate. Its simple interface makes it accessible even if you're not tech-savvy.
Learn more:
If you're a web designer, you can see how users interact with different elements. Marketers can use it to increase conversion rates by seeing which page parts get the most attention.
Small business owners can use it to increase online sales by improving customer navigation and overall site engagement.
Crazy Egg is known for its simplicity and focuses on heatmaps, click tracking and user session recordings, so it's good for businesses looking for basic user insights.
VWO has a full-featured suite of tools that includes advanced A/B testing, multivariate testing and extensive personalization options to run complex experiments and target specific audience segments.
VWO also supports more integrations with marketing tools and has more customer support resources, whereas Crazy Egg has more straightforward pricing and fewer integrations.
Crazy Egg integrates with WordPress, Shopify and Google Analytics. It also works with CRM systems and marketing automation platforms like HubSpot.
You can access online resources, tutorials and webinars to learn more about using the platform. There's also email support and one-on-one consultations.
Crazy Egg offers three pricing plans, starting at $99/month. All plans are billed annually. The cost depends on the tracked pageviews per month. Each plan has unlimited surveys, websites and A/B tests.
FullStory is a digital experience analytics platform that shows you everything your users do on your site. It records browsing sessions so you can see how people interact with your content.
It gives you insights into user behavior to find areas for improvement. The platform is intuitive, making it easy to analyze user data immediately.
For eCommerce, it's good for figuring out why users are abandoning their shopping carts. For SaaS, it helps understand user engagement with the software.
Also, it helps UX teams to test website navigation. Marketers can see how campaigns drive traffic to specific site parts.
Compared to VWO, FullStory focuses more on qualitative data. While VWO is strong in A/B testing, FullStory stands out in session replay and heat mapping.
It makes FullStory more helpful in determining complex user behavior. If your priority is experimentation, VWO may be the better choice, but for in-depth analysis of user paths, FullStory is a better solution.
FullStory integrates with Google Analytics, Slack, Salesforce and Optimizely for experimentation.
You can get access to a help center with guides and tutorials.
Their support team is available by email for more complex questions. They also have live chat for instant help.
FullStory has four paid plans but doesn't publicly share its pricing. Due to limited features, you need to pay for mobile analytics as a separate add-on.
Adobe Target is part of the Adobe Experience Cloud. It's for businesses looking to optimize digital experiences. The platform allows you to personalize content across all digital channels so you can better connect with your audience.
It provides beginner and advanced users with easy setups and detailed testing options. The interface is user-friendly, making it easier to create and analyze tests.
Adobe Target is good for conversion rate optimization by testing different page layouts. It's suitable for personalizing content for specific audience segments.
Another use is delivering personalized product recommendations for e-commerce, improving user experiences. Adobe Target can personalize in-app content for mobile apps based on user behavior.
Adobe Target has deep integration with other Adobe products which can be a big plus if you're already in the ecosystem. Compared to VWO, Adobe Target is more complex and has more advanced targeting and personalization options.
VWO is simple, easy to use, and suitable for those new to testing. Adobe Target is robust, with more personalization options but less emphasis on testing.
Adobe Target integrates with Adobe Experience Manager, Adobe Campaign, Adobe Experience Platform and Demandbase.
Users can access documentation, tutorials, and community forums for self-help. Adobe provides dedicated customer support, including phone and email assistance. For complex issues, Adobe offers consulting services.
Adobe Target provides custom plans based on your needs. You need to contact their team for more information.
Here’s a quick overview of VWO alternatives to help you decide what you really need for your business.
Tool | Key features | Best for | Pricing |
FullSession | User behavior analytics, session recordings and replays, dynamic heatmaps, conversion funnel analysis and error tracking | UX/UI analysis, customer journey mapping, website and conversion rate optimization | Starts at $39/month, includes a free trial |
PostHog | A/B testing, feature flags, product analytics | Product analytics and experimentation; For teams wanting an all-in-one open-source analytics platform | Free plan available, paid plans start at $2,000/month |
Optimizely | A/B testing, personalization, full-stack experimentation | Enterprise-level experimentation; For large companies needing comprehensive testing across web and mobile | Custom pricing |
Heap | Auto-capture analytics, retroactive analysis | Automatic event tracking and analysis; For teams wanting to capture all user interactions without manual setup | Custom pricing |
AB Tasty | A/B testing, personalization, AI-powered recommendations | Conversion rate optimization; For e-commerce and SaaS companies focusing on personalized user experiences | Custom pricing |
Amplitude | Advanced analytics, cohort analysis, data analysis | In-depth product analytics; For data-driven teams needing advanced user behavior insights | Free plan available, pricing starts at $61/month |
LaunchDarkly | Feature flags, experimentation | Feature management and controlled rollouts; For development teams practicing continuous delivery and experimentation | Free plan, pricing starts at $12/month |
Crazy Egg | Heatmaps, scroll maps, A/B testing | Visual website optimization; For marketers and designers wanting to understand user interactions visually | Free trial, pricing starts at $99/month with annual payment |
FullStory | Session replay, funnel analysis | Digital experience analytics; For teams needing detailed insights into individual user sessions and overall user flows | Custom pricing |
Adobe Target | A/B testing, AI-powered personalization | Enterprise marketing optimization; For large organizations needing advanced personalization and testing capabilities integrated with other Adobe products | Custom pricing |
While all the VWO competitors offer valuable features for website optimization and user behavior analysis, FullSession stands out as the best solution.
One of FullSession's key strengths is that it can track dynamic elements in real-time, giving precise user insights. This feature lets you understand how users interact with your site's most complex and changeable parts, giving you a competitive edge in optimizing user experience.
FullSession accelerates heatmap processing without impacting your site's speed. It means you get rapid insights into user behavior patterns without sacrificing your website's performance – a critical factor for user experience and SEO.
Since data privacy is a top priority, FullSession takes the lead by excluding sensitive data recording. It means you get the insights you need while respecting your users' privacy, maintaining trust, and complying with data regulations.
FullSession also excels in handling large data volumes. The platform gives you key insights from massive data sets in seconds so you can make data-driven decisions faster and more confidently.
Unlike competitors that might track user behavior across multiple sites, FullSession limits tracking to your specific site. It prevents potential data misuse and ensures that the insights you receive are directly relevant to your website's performance.
FullSession is also a single platform for cross-team collaboration. Bringing all team efforts onto one platform enables better communication and coordination between different departments, from marketing to development to UX design.
FullSession offers the tools and insights to drive your online success. Its comprehensive approach to website optimization, coupled with its commitment to user privacy and data management, makes it the standout choice among VWO competitors.
Visualize, Analyze, and Optimize with FullSession
See how to transform user data into actionable insights for peak website performance.
Let’s answer the most common questions about VWO.
VWO (Visual Website Optimizer) is an A/B testing and conversion optimization platform. It helps businesses improve their website by testing different versions of a page to see which one performs better.
High cost and complex features that are overwhelming for small businesses. It's less flexible than some open-source alternatives like PostHog, which also offers free and self-hosted solutions.
FullSession, Optimizely and UXtweak are often mentioned as better options for different user needs. FullSession is for e-commerce businesses, Optimizely is for big enterprises while UXtweak has comprehensive user research tools.
VWO is a good investment if your business needs advanced testing and optimization tools. However, it is not cost-effective for small businesses looking for simple solutions.
Yes, VWO is a SaaS company. They provide web-based access to their testing and optimization tools.
A/B testing, multivariate testing, conversion rate optimization. Test different versions of web pages to improve user experience and conversions.