UX heatmap tools visually represent user activity on web pages or app interfaces through color-coded overlays. They highlight hot and...
In today’s digital world, customer experience is becoming increasingly important. As the demand for personalized experiences grows, businesses need to adopt new technologies and tools that can help them analyze user behavior and provide a better experience for their customers.
User experience is crucial for successful businesses because it helps drive company growth and increase customer loyalty. Even statistics show that customer-centric companies earn up to 60% more profits.
Digital customer experience tools such as FullSession, QuantumMetric, and Glassbox help you collect data on customer interactions and analyze them to improve your products.
FullSession, our web analytics tool, provides session recording and replay, website heatmap tools, customer feedback forms, and advanced analytics to help you track and improve each step of the customer journey. To start using FullSession, just create your free account today.
On the other hand, QuantumMetric and Glassbox provide similar features, but they also have some key differences. In today's article, we will take a closer look at each of them and see how they stack up against each other.
Let's begin with a short description of each tool.
Image source: G2
QuantumMetric is a session replay and recording software. It helps businesses identify critical customer experience issues on websites and native mobile apps. The main idea behind QuantumMetric is empathy – understanding customer needs and tailoring better experiences.
What’s the core of QuantumMetric? Real-time customer signals and fast responses from businesses create a feedback loop. This feedback loop is what allows for continuous website improvement. Companies receive better conversion rates while customers get a more streamlined experience. QuantumMetric calls this process a continuous product design.
Image source: New Relic
Like QuantumMetric, Glassbox focuses on improving user satisfaction and conversion rates. It tracks user behavior on websites and native mobile apps and provides in-depth digital analytics to give you actionable insights.
As a parallel to continuous product design, Glassbox focuses on creating a frictionless customer journey. It helps you quickly establish the causes of low conversions and use data to identify growth opportunities.
FullSession is a web analytics tool that includes session recordings and replays, interactive heatmaps, customer feedback forms, and advanced analytics. As you'll see, we designed our product with transparency and accessibility in mind.
FullSession helps you discover the motivations behind customer behavior with micro-level tracking, a clean administrative dashboard, and a user-friendly interface.
Now, since we covered the basics, let’s dive into our comparison.
We've collected all available data for these two applications and broken them down into the following eight categories:
Let’s look at some of the similarities and differences between these tools and explain why FullSession might be an excellent alternative for your business.
QuantumMetric and Glassbox help you drive business growth through user satisfaction. These two session recording tools had different data collection methods.
QuantumMetric only relied on tags and events for behavior analysis, while Glassbox started with fully tagless and automatic event tracking.
It is no longer the case, as both apps now support tag integrations and tagless analysis.
The main difference between QuantumMetric and Glassbox is in deployment: Glassbox remains a SaaS application, while QuantumMetric is available on iOS and Android devices.
QuantumMetric has a score of 9.1 out of 10 based on 42 reviews on TrustRadius. On the other hand, Glassbox scores 8.7 out of 10 based on 7 user reviews.
QuantumMetric customers state that developers listen to customer feedback and use it to implement further changes, while several users critiqued event planning and size.
Event planning issues: Many tracking sessions with this app require custom events. QuantumMetric likes to leave event creation and planning to their technical team. Businesses don't like this for two reasons:
In other words, QuantumMetric demands you rely on their team more than necessary.
Website performance issues: In some cases, this software can cause the website to load slower, leading visitors to abandon the site.
Based on user reviews, Glassbox has more specific benefits. The Funnel Studio can help you determine the most common steps visitors make as they browse your page and the sequence of steps. Also, the augmented journey mapping received more positive feedback than any other listed feature. More on that in a bit!
Besides the steep learning curve, Glassbox has two noticeable flaws:
Now let’s look at how exactly people use the two apps.
These two web applications give you access to vast amounts of data. We've listed examples of leveraging such data (i.e., identifying friction points, preventing rage clicking, etc.).
Do they attract the same users? To a great degree, yes, but not entirely.
QuantumMetric is the go-to app for many digital analysts, e-retailers, and marketing managers. These professionals rely on the app to:
In a similar way, Glassbox attracts client service managers, sales directors, and IT analysts that require:
Both solutions are popular in the IT, finance and banking sectors.
QuantumMetric is more popular in technical industries because of mobile integrations, but it also has a steep learning curve. Glassbox has greater popularity in the hospitality and travel sectors.
QuantumMetric has the advantage due to cross-platform support. Apart from the web app, you can use it on Android and iOS. On the other hand, Glassbox is entirely browser-based.
One way of installing Quantum Metric is with a tag manager, e.g., Adobe Launch, Tealium, Google Tag Manager, or one-time SDK deployment. QuantumMetric is set from that point on and requires no further configuration.
Glassbox is a web app only, but it does come with an SDK for measuring mobile usage. The web app doesn't require any installation or downloads. You can track all user actions within a web browser. And the SDK has a one-time installation, just like Quantum Metric.
QuantumMetric and Glassbox are session recording tools. They differ on a technical level:
Heatmapping helps you track visitor attention by showing cursor movement, scrolls, and clicks on a page. Heatmaps provide color-coded visual reports showing where users direct their attention the most. Page sections getting the most attention are red-colored, and page areas that get the least attention are green-colored.
In other words, heatmaps are indispensable for improving customer experience. QuantumMetric and Glassbox have this feature, but they both go further with click mapping.
Click mapping tracks where users click or tap on their phones. It's more reliable and provides invaluable information on user sessions. Click mapping is an advanced feature that complements regular heatmapping.
Glassbox has the Augmented Journey Map that aggregates mass data of all visitors to a website or app. Then, it presents data visually to help you prevent friction points and conversion drops.
QuantumMetric has also recently developed its version of this feature called QuantumMetric Journeys, and it works similarly.
Glassbox and QuantumMetric only support the English language at the moment.
In terms of integrations, it's a close race between these two analytics tools.
Both applications have established long lists of partnerships, including Google Analytics and several Adobe platforms.
Quantum Metric | Glassbox | |
Qualtrics | ✓ | ✓ |
ServiceNow | ✓ | |
SalesForce | ✓ | ✓ |
Slack | ✓ | ✓ |
Google Cloud | ✓ | |
Google Analytics | ✓ | ✓ |
Adobe Analytics | ✓ | ✓ |
Adobe Audience Manager | ✗ | ✓ |
Adobe Experience Cloud | ✗ | ✓ |
Adobe Launch | ✓ | ✓ |
Adobe Target | ✓ | ✓ |
Medallia | ✓ | ✓ |
Jira | ✓ | ✓ |
Verint | ✗ | ✓ |
Optimizely | ✓ | ✗ |
Looker | ✓ | ✗ |
OpinionLab | ✗ | ✓ |
Splunk | ✓ | ✓ |
Tealium | ✓ | ✓ |
Apptentive | ✓ | ✗ |
QuantumMetric and Glassbox offer modular services with lots of optional features. Because of that, there are no clear pricing plans available. Pricing will depend on the range of features a business selects.
Glassbox offers two packages: Optimize and Enterprise. There’s no set pricing or free trial available. You have to contact them directly to get a quote.
QuantumMetric also isn't transparent. Its website doesn’t include information on subscription tiers or prices.
External sites don't help either and provide mixed information. The only way to get into specific features and pricing is to schedule a live demo with the QuantumMetric team.
FullSession was developed out of our passion for improving user experience. Our competition is intense, but we learn from their successes and mistakes. With FullSession, we're building a robust and intuitive web analytics platform to help you understand user behavior, optimize your products according to their needs and improve the customer experience
FullSession comes with an arsenal of tools that help businesses keep a finger on the pulse of their customers:
Let’s take a deeper look at each of these features.
With session recordings and replays, product teams get valuable insight into user behavior, while customers appreciate fast response times and quick fixes.
Positive and negative feedback is equally important. Session replays allow you to act quickly and make constant adjustments to your website.
You can track:
While FullSession works with websites, it doesn’t support mobile apps yet.
FullSession provides its users with intuitive and interactive heatmaps to analyze customer behavior across their entire website, web app, or landing page.
Rather than waiting for aggregated data, you can immediately see what's the current situation via FullSession heatmaps. This way, you gain instant knowledge of the actual user experience.
Waiting for accumulated data leads to slow website loading, making room for customer complaints. FullSession gathers and presents data automatically, giving you the on-the-spot insights without affecting your website performance.
FullSession lets you learn more about overall customer satisfaction via an interactive website feedback widget.
Website feedback widgets are faster and less intrusive than surveys, so customers are more willing to participate and list their opinions.
This feedback helps you pinpoint moments when users click off your website. Such data becomes priceless in product assessment, A/B testing, and UX optimization.
FullSession features help businesses build seamless digital experiences. FullSession’s dashboard provides information regarding:
One of QuantumMetric and Glassbox drawbacks is they require so much learning and training to use. That’s why FullSession lets you start tracking user behavior literally in minutes.
Our interactive heatmaps don’t affect website performance. Despite having a powerful analysis tool, you won’t see slower loading times, as with some of our competitors.
Our Incoming Feedback tool lets you create custom polls or place instant surveys anywhere on your website, letting visitors know you actually listen. Why waste time on aggregate data when you can be more proactive in real-time?
Don’t believe us? Sign up and see for yourself.
Here are more details on each plan.
The following table shows similarities and differences between all three products. We've selected the most relevant tools to make the showcase accessible.
FullSession | QuantumMetric | Glassbox | |
Session recording & replay | ✓ | ✓ | ✓ |
Real-time tracking | ✓ | ✓ | ✓ |
Heatmapping | ✓ | ✓ | ✓ |
Advanced heatmapping (click tracking) | ✓ | ✗ | ✓ |
Journey analysis tool | ✓ | ✓ | ✓ |
Multilingual support | ✗ | ✗ | ✗ |
Shopify integration | ✓ | ✗ | ✗ |
Google Analytics integration | ✗ | ✓ | ✓ |
Adobe Analytics integration | ✗ | ✓ | ✓ |
User feedback polls | ✓ | ✗ | ✗ |
The future is customer-oriented. Session replay applications are essential for positive experiences and streamlined journeys. QuantumMetric and Glassbox have paved the way for a while, providing actionable insights to businesses.
Glassbox, though comprehensive, has an in-depth tagless workflow and interactive heatmaps. QuantumMetric doesn't have all the necessary features, but its strength lies in adapting to customer demands.
FullSession, when compared to QuantumMetric and Glassbox:
Sign up for a free trial now and discover how FullSession leads to high customer satisfaction.
Quantum Metric provides businesses with crucial data on their customer behavior. Product teams then use the accumulated data to resolve user pain points, leading to a better user experience.
Glassbox helps organizations find solutions for creating frictionless digital journeys. With Glassbox, users get a quality browsing experience, and the organization receives conversions.
Glassbox is a popular web application for software testing. It uses session replay and recording to gather data on users' actions.
The accumulated data then serves to improve a platform or website by:
All of this helps to build strong conversion funnels and foster business growth.