5 Hotjar Alternatives That Won’t Break the Bank (But Will Boost ROI)

Hotjar is a website heatmap and behavior analytics tool that helps you see how users interact with your website. It offers heatmap tools, session recordings, surveys, funnels, user tests and interviews, and feedback polls to let you visualize user actions, find areas for improvement, and optimize the user experience.

Hotjar is often compared to Google Analytics due to its focus on user behavior. While it’s customer-centric in its approach to web analytics, users report some limitations that prompt them to look for Hotjar alternatives:

• Incompatibility with certain frameworks (e.g., Angular-JS)
• Occasional failure to record sessions from organic traffic
• Slow response times and difficulties in resolving technical issues
• Lack of support for user behavior analysis on mobile applications
• Event tracking tools available in paid plans only
• Key CRO tools absent in the free plan (form analytics, funnels, trends)
• One year data retention period

If you have experienced some of these issues, you should check out FullSession, one of the best alternatives to Hotjar.

It provides an all-in-one user behavior analytics software that helps you visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance.

It includes session recordings and replays, interactive heat maps, customer feedback widgets and reports, conversion and funnel optimization tools and error analysis.

If you want to learn more about other solutions, this article is for you. We have prepared a complete list of the top five Hotjar competitors so you can understand their features and benefits and select the best for your business.

Top Hotjar Alternatives Right Now

After in-depth analysis, we have chosen the following solutions as the top Hotjar alternatives:

1. FullSession (Get a demo)
2. FullStory
3. CrazyEgg
4. Contentsquare
5. UserTesting

We have evaluated their user rating, features, integrations, customer support, pricing, pros, and cons, so you don't have to.

Let's begin with our list.

1. FullSession

FullSession user behavior analytics software helps you visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance. 

Get a 360-degree view of user behavior data in a single, intuitive dashboard.

Go beyond raw numbers, watch real-time user sessions, see how users interact with your site and capture every aspect of the user journey.

Use interactive heatmaps to detect dead zones, test different page elements, validate design changes, and improve your website's interface, usability and performance.

Find and remove conversion blockers, optimize key touch points in the user journey, and minimize drop-offs in your marketing and sales funnels using conversion funnel analysis.

Create feedback widgets to get direct feedback from users, understand the reasons behind their frustration, and act promptly to provide immediate solutions for recurring issues.

Rely on FullSession for secure user behavior analytics. We prioritize your users' privacy above all else and comply with GDPR, CCPA, and PCI standards.

User rating

According to G2, FullSession scores 5 out of 5 stars.

Best for

1. E-commerce businesses: Identify and reduce cart abandonment rates
2. SaaS companies: Improve user onboarding and feature adoption
3. Digital marketers: Optimize conversion funnels and landing pages
4. UX designers: Visualize user interactions for informed design decisions
5. Data analysts: Access comprehensive user behavior data for in-depth analysis
6. Quality assurance teams: Detect and reproduce user-reported issues quickly
7. Product development teams: Prioritize feature development based on user behavior
8. Customer support teams: Troubleshoot issues by reviewing user sessions
9. Customer experience professionals: Identify and address pain points in the user journey

Deployment

FullSession deployment involves integrating a JavaScript snippet into your website to enable user behavior analytics and data collection.

Features 

FullSession provides advanced analytics features, including behavioral analytics and event tracking tools, enabling you to spot user issues affecting your conversion rate. Let's explain each feature.

Session recordings and session replays

Session recording and replay tools enable you to understand how customers navigate your site. You can identify funnel drop-offs and observe significant customer actions like button clicks, scrolls, hovers, and mouse movement in real-time.

With our session recording and replays, you will get access to data such as:

1. User location and IP address
2. Date and time of the visit
3. The URL user visited
4. Referrer link
5. Device and screen resolution
6. Session event list
7. Event filter

You can skip user inactivity, pause, or speed up the session replay to save time while conducting your analysis. You can leave your comments, evaluate a session heat map, or share the session recording with your team, improving collaboration on the project.

Interactive heatmaps

Our interactive heatmap software visually displays user activity on your website. It uses color gradients to highlight high and low engagement areas to help you optimize your web pages.

It reveals where users click most frequently and spend the most time during sessions, providing practical insights into user behavior and site navigation patterns.

Read our guides to learn what is a heatmap and how to read a heatmap.

With FullSession website heatmap tools, you can:

1. Preview the UX heatmap on desktop and mobile devices
2. See the URL the user visited
3. Get the number of total views and total clicks
4. See the error, rage, and dead clicks
5. Get the average page load time
6. Get the average time on page
7. See the number of users that visited the page
8. See the event (click) list

Also, you can switch between mouse, click, and scroll heat maps by clicking on the icons in the top right menu.

Click map example

Click maps and click tracking help you identify popular and ignored elements on a page, optimize website layout and design, improve the CTA placement and detect potential usability issues or confusing elements.

Mouse heat map example

Mouse heatmaps use mouse tracking to visualize user cursors’ paths across a webpage. The main purpose is to reveal areas of interest, confusion, or hesitation that may not be apparent from click data alone.

You can understand user intent, identify distracting elements, optimize content placement, and improve overall user experience.

Scroll map example

Scroll maps show you how far users scroll down a web page using scroll tracking. The main purpose is to measure where people scroll the most and where they stop.

It helps you optimize content placement, understand how much of your content users actually see, decide about page length and structure and prioritize key information placement.

Website feedback forms and reports

With our customer feedback tools, you can create branded website feedback forms. It helps you ask users about their experiences in real-time so you can improve your website accordingly. 

For each form, you can:

1. Define the form's name and add a description
2. Set the overall appearance and reaction style
3. Define steps and key messages for each one
4. Decide devices to collect feedback on (desktop, tablet, mobile)
5. Define pages to collect feedback (all or specific pages)
6. Set up trigger types and user segments
7. Forward feedback to your email
8. Review and activate the form

After launching the form, you can analyze all responses and overall results in the customer feedback report.

You can see the user ID, the URL the user visited, the comments they left, their sentiment, the browser they use, as well as the date of the feedback.

Also, you can watch a connected session recording to understand what happened during the user's session and get additional context on their experience.

Funnels and conversions

Our conversion funnel analysis helps you capture, visualize, and understand user journeys and optimize each funnel stage to boost conversions through effective conversion rate optimization.

You can detect issues causing bottlenecks and drop-offs, comparing performance across different user segments or time periods. Main features include:

• Funnel steps: Visualize user progression through each funnel step, showing conversion and drop-off rates. Track user movement percentages and compare metrics across segments and time periods.
• Funnel trends: Monitor changes in user flows and conversion rates over time. Spot trends and seasonal variations in user behavior to adjust strategies accordingly.
• Top events: Identify key actions and events boosting conversion rates. Use insights to replicate successful patterns and optimize journeys.
• Top issues: Detect actions or obstacles reducing conversion rates. Implement fixes to reduce friction and enhance the user experience.
• Time engaged: Measure user interaction time between funnel steps to understand user effort. Identify areas where excessive time indicates frustration or complexity.
• Top engaged: Analyze the most engaging funnel steps or features, then improve engaging features to improve retention and conversion.
• Revisit rate: Track users leaving the product before advancing to identify potential issues. Optimize steps to streamline journeys and reduce exits.
• Segment analysis: Compare funnel performance across user segments, like device type, location, or referral source. Tailor experiences based on segment-specific interactions.
• Time period comparison: Analyze performance over different periods to identify trends. Adjust strategies based on temporal insights to maintain or improve performance.

Error analysis

FullSession error analysis helps identify, analyze, and resolve website issues impacting user experience, providing actionable insights to improve your site's reliability:

• Error clicks: Detects non-responsive elements causing client-side JavaScript errors and uses session replays and error click maps to identify and fix issues.
• Network errors: Monitors server request failures due to timeouts, DNS errors, or server unavailability and analyzes error impact by URL, status code, and request method to resolve connectivity issues.
• Console errors: Logs JavaScript error messages and events. It also filters and analyzes errors to identify and fix codebase issues, using session replays for context.
• Error logs: Captures detailed error information, including messages, stack traces, and timestamps, and facilitates accurate debugging and issue resolution for an optimized application.
• Uncaught exceptions: Monitors critical unhandled errors to prevent application crashes and ensures proper error handling and resolution to enhance stability.
• Error trends and segmentation: Segments data by user attributes, session properties, and error types for deeper insights, visualizes error trends and impacts over time to monitor platform health and validate fixes, and integrates session replays to see errors from the user's perspective.
• Alerts and notifications: Integrates with Slack for real-time error alerts and customizes notifications for various error types, ensuring quick team responses.

What makes this tool unique

1. Track dynamic elements in real time for precise user insights
2. Accelerate heat map processing with zero impact on site speed
3. Protect user privacy by excluding sensitive data recording
4. Manage extensive data sets effectively and quickly reveal key insights
5. Limit user behavior tracking to your site, preventing data misuse 
6. Facilitate cross-team collaboration and unify team efforts on one platform

FullSession vs Hotjar

Hotjar and FullSession provide user behavior tools but differ in the depth of analysis. Hotjar has a user-friendly interface with basic heatmaps, session recordings and feedback polls.

FullSession has the same features and goes one step further. It provides more advanced session replay features that capture user interactions on a granular level. Its interactive heatmaps are also more detailed than Hotjar's.

FullSession provides advanced website error tracking that captures console errors, network issues, and JavaScript exceptions, which Hotjar lacks.

FullSession also has more detailed conversion funnels with unlimited steps compared to Hotjar's 10-step funnel visualization.

FullSession and Hotjar have the same starting price of $39/month. For that fee, FullSession captures 5,000 monthly sessions, while Hotjar provides 3,000 with a daily limit of 100 sessions.

FullSession lets you access user trends, customer feedback tools, frustration signals, error tracking and feature tagging. To use these features in Hotjar, you need to subscribe to higher pricing plans.

Finally, Hotjar's basic plan lets you integrate with Hubspot only, while FullSession integrates with your entire tech stack.

FullSession is more valuable for businesses that want to dive deeper into user journey analysis and troubleshoot website issues, while Hotjar works for those who prioritize user feedback tools.

Integrations

FullSession integrates with your entire tech stack. It connects with open APIs, modern webhooks, and Zapier and also provides native integrations. It works best with Shopify, WordPress, Wix, and BigCommerce.

Customer support

You can reach our customer support pros via email and live chat feature. You can also read our guides and visit the support center.

Pricing

FullSession has a free trial and three pricing tiers—Starter, Business and Enterprise—so we have you covered no matter what size your business is, from a startup to a big corporation.

This tiered system allows you to choose a plan that fits your current needs and scale up as your business grows.

The entry-level paid plan costs $39/month and includes all core features with unlimited heatmaps and up to 5,000 monthly recordings, providing you with advanced analytics without breaking the bank.

All annual subscriptions come with a 20% discount.

Visit our pricing page for more information.

Pros

• Capture real-time insights on dynamic elements for accurate user analysis
• Increase heatmap generation speed without compromising website performance
• Ensure data privacy by automatically excluding sensitive information
• Efficiently analyze large datasets to uncover critical insights quickly
• Restrict behavior tracking to your site, safeguarding against data misuse
• Foster team collaboration through a unified platform for shared insights

Cons

• FullSession doesn't work with native mobile apps

Book a demo today to learn how FullSession helps you visualize, analyze, and optimize your site.

2. FullStory

FullStory is a behavioral data platform that combines session replay, heat maps, and funnels to give you a complete picture of how users use your website and mobile app. You can see exactly how users are interacting with your digital products and find the pain points and opportunities for improvement.

With advanced search and machine learning-driven insights, FullStory lets you find and fix issues, optimize user journeys and make data-driven decisions.

The platform integrates with many third-party apps and supports qualitative and quantitative analysis, so it’s a versatile solution for improving digital experiences.

Learn more:

• FullStory competitors
• Hotjar vs FullStory
• LogRocket vs FullStory
• Hotjar vs Crazy Egg vs Mouseflow vs FullStory

User rating

According to Capterra, FullStory scores 4.6 out of 5 based on 66 user reviews. 

Best for

FullStory is a good option for product managers, e-commerce businesses, cross-functional CX teams, marketers, engineering, and support teams. It helps them gain insights into user behavior and customer journey.

Deployment

FullStory is a SaaS, web-based, and cloud platform you can deploy by implementing Javascript code snippets into your website.

The FullStory code snippet logs your user's scroll, pageview, click, mouse movements, and form-fill without the need for technical resources. 

Features

• Conversion tracking
• Customer journey mapping
• A/B testing
• Conversion funnels
• Customer segmentation
• Funnel analysis
• Cohort analysis

Hotjar vs FullStory

While FullStory shares similar features with Hotjar, such as heatmaps and session recordings, it has some capabilities that make it stand out. 

For instance, FullStory provides more in-depth conversion rate optimization and funnel analysis, so you identify areas where users drop off the funnel and optimize for higher conversions. 

You can use FullStory to analyze data for mobile apps and websites. Its session recording feature lets you filter events, skip periods of user inactivity, and identify what matters to your business. 

Common with Hotjar

Both Hotjar and FullStory provide heatmaps and session recording tools. They also let you filter behavioral data to analyze events and spot user issues. 

Integrations

FullStory integrates with popular marketing tools like Intercom, Slack, Salesforce, Segment, BigCommerce, Drift, and more. 

Customer support

You can contact the FullStory customer support team via live chat and email.

Pricing

FullStory offers a free plan for basic needs. 

It also offers three paid plans—Business, Advanced, and Enterprise—but the downside is that its website doesn't provide transparent pricing for each plan. 

1. The Business plan offers a 14-day trial and allows you to track up to 5,000 sessions 
2. The Advanced plan offers everything in the Business plan plus premium product analytics features
3. The Enterprise plan offers a customized plan, so you'd have to contact sales or request a demo

Pros

• You can see every step of a user interaction and behavior across various web pages 
• You can spot specific events, like when a user encounters an issue on your website 

Cons

• It displays analytics data in a complex way that can be hard to understand
• It can be a challenging task to track a specific event during a session replay
• Many users complain about the pricing. The pricing increases as you scale your needs for tracking more web visitors

3. Crazy Egg

Crazy Egg is a website optimization tool focusing on visual analytics and tracking user behavior. It provides heatmaps, scrollmaps and click reports that visually represent user interactions with your web pages.

By having A/B testing alongside its UX research tools, Crazy Egg lets you find areas for improvement and test and implement changes. Combining insights and experimentation helps optimize your website for better user engagement and conversion rates.

Learn more: Crazy Egg competitors.

User rating

According to Capterra, Crazy Egg scores 4.5 out of 5 based on 83 user reviews. 

Best for

Crazy Egg offers marketers, e-commerce companies, product teams, digital agencies, and educational institutions the user's journey and actions analysis.

Deployment

Crazy Egg is a web-based and cloud platform you can deploy by installing its snippet code on your site. 

Features 

• Behavioral analytics
• Conversion rate optimization
• A/B testing
• Data visualization
• Snapshots
• Heatmaps
• Session recordings
• Traffic analysis

Crazy Egg vs Hotjar

Hotjar focuses on session recordings and feedback polls, providing a well-rounded view of user behavior. Crazy Egg, however, offers more advanced heatmap features and user behavior reporting.

Crazy Egg's heatmaps offer six different types (click, move, scroll, confetti, overlay, and list), while Hotjar provides three (click, move, and scroll).

However, Hotjar edges out with its feedback polls and surveys, which Crazy Egg doesn't offer.

The addition of A/B testing tools makes Crazy Egg a more comprehensive solution for businesses focused on conversion rate optimization.

Common with Hotjar

Both Hotjar and Crazy Egg share similar features, like heatmaps and user recordings. Both tools also let you filter behavioral reports by different user segments, allowing you to better understand the people who interact with your web pages. 

Integrations

Crazy Egg integrates with third-party tools like WordPress, Wix, Shopify, Segment, Google Tag Manager, and more. 

Customer support

Crazy Egg provides support via phone, email, chat, knowledge base, and a FAQ section. 

Pricing

Crazy Egg offers a 30-day free trial for all their plans. Here are the pricing details for each plan:

1. Plus—costs $99/month and lets you track 1,000 session recordings per month 
2. Pro—costs $249/month and lets you track 5,000 session recordings per month 
3. Enterprise—costs $499/month and lets you track 10,000 session recordings per month

Pros

• An easy setup process and an intuitive user interface
• Heat mapping, scrolls, and click data that deliver insights into how users interact with various web elements

Cons

• It doesn't offer a free plan, which can be challenging for startups with a limited budget 
• The premium pricing can get more expensive as you scale your analytics needs 

4. Contentsquare

Contentsquare is an advanced digital experience analytics platform that gives deep insights into user behavior across web, mobile and app interfaces.

It uses AI-powered analytics to help you understand the ‘why’ behind user actions, going beyond traditional web analytics to give you a complete view of the customer journey.

With features like session replay, journey analysis and zone-based heatmaps, Contentsquare lets you find friction points, optimize content placement and improve overall user experience.

Its ability to segment users and provide revenue attribution makes it a helpful tool for marketing and product teams looking to drive digital performance.

Learn more:

• Contentsquare competitors
• Hotjar vs Mixpanel vs Clicktale

User rating

According to Capterra, Contentsquare scores 4.8 out of 5 based on 117 user reviews. 

Best for

Contentsquare is a good option for marketing teams, e-commerce, telecommunication, insurance, and finance companies. This web monitoring platform also helps designers and product managers track user behavior.

Deployment

Contentsquare is a web-based, SaaS, and cloud platform. The software starts tracking your website once you install its code snippet on your site.

Features 

• Customer segmentation
• Conversion tracking
• Session replay
• Customer journey analysis
• Struggle analysis
• Survey
• Behavior analytics
• Campaign management

Contentsquare vs Hotjar

Contentsquare provides a more comprehensive analytics suite with AI-driven insights, advanced path analysis, and revenue attribution.

These features make Contentsquare more suitable for larger enterprises requiring detailed, data-driven decision-making capabilities.

While Hotjar's heatmaps are limited to individual pages, Contentsquare provides zone-based heatmaps that aggregate data across similar page types.

Contentsquare also offers advanced path analysis, showing the most common 3-step paths through a website.

Common with Hotjar

Just like Hotjar, Contentsquare provides heat mapping and screen recording features. Both tools offer advanced filters that enable you to pinpoint specific user characteristics, including device type, location, and user events. 

Another case where both tools overlap is that they provide user journey analysis and conversion tracking. 

Integrations

Contentsquare lets you connect with third-party marketing tools like Google Analytics, Heap, Intercom, LiveChat, and more.

Customer support

Efficient customer support isn't one of the tool's strengths. It provides support via FAQs and a knowledge base.

Pricing

Contentsquare offers a free plan with up to 5,000 monthly sessions and unlimited heatmaps with one month of data retention. Its Growth plan starts at €49/month and increases the session limit to 7,000 monthly session replays with 13 months of data retention.

You need to book a demo to get a quote for Pro and Enterprise plans.

Pros

• Contentsquare provides an analytics report that lets you pinpoint areas that cause funnel drop-offs
• It provides a robust integration with a wide range of marketing, the voice of the customer, and chat tools
• With its zone-based heatmaps, you can get a better understanding of how specific customer segments interact with your website and mobile apps

Cons

• While Contentsquare provides numerous customer behavioral features, using some of its features can slow down your site
• It doesn't provide transparent pricing, so you'd have to contact sales for a custom quote 
• Some users complain that web analytics software can be expensive to use, especially if you own a startup with a limited budget

5. UserTesting

UserTesting is a human insight platform that lets you get quick, opt-in video feedback from real people interacting with your products, websites or apps.

It bridges the gap between companies and their target audience and gives valuable qualitative insights into user experiences, preferences and pain points.

With moderated and unmoderated testing options, UserTesting lets you run a wide range of studies, from simple usability tests to complex user research projects.

The ability to recruit specific demographics and get rapid results makes it a must-have tool for user-centric design and development, helping you create products and experiences that resonate with your target audience.

Learn more: UserZoom vs UserTesting.

User rating

According to Capterra, UserTesting scores 4.5 out of 5 based on 128 user reviews.

Best for

UserTesting is designed for product teams, marketers, e-commerce brands, financial services, and healthcare companies.

Deployment

UserTesting is a cloud, SaaS, and web-based analytics tool. Once you install its code snippet into your website, it starts tracking your analytics data.

Features 

• Customer segmentation
• Audience targeting
• A/B testing
• Surveys and feedback
• Screen recording
• Collaboration tools

Hotjar vs UserTesting

Hotjar focuses on quantitative data through website-focused analytics like heatmaps and session recordings. UserTesting, however, specializes in qualitative user feedback through video sessions.

It offers moderated and unmoderated testing options across multiple platforms, including web, mobile, and prototypes.

Unlike Hotjar, UserTesting recruits test participants, making it a more comprehensive solution for businesses seeking in-depth user experience insights beyond website interactions.

Common with Hotjar

Where UserTesting and Hotjar overlap is the use of the user recording feature. Both tools also provide user testing, surveys, and feedback features.

Integrations

UserTesting allows you to connect with third-party marketing tools like Trello, Slack, Jira, Google Calendar, Qualtrics, and more.

Customer support

UserTesting provides support via email, phone, chat, FAQs, and a knowledge base.

Pricing

UserTesting doesn't provide a free plan, but you can get a free trial of its premium plans upon request. 

As for its paid plans, UserTesting doesn't disclose its pricing details, so you'd have to contact the sales team for a customized quote. Here are the available details:

1. Essentials plan—allows you to collect customer feedback, including test builder, dashboard, and analytics metrics
2. Advanced plan—includes sentiment analysis, test builder, and audience management
3. Ultimate plan—includes audience targeting and management

Pros

• It provides an intuitive user interface
• It's easy to set up tests and set criteria for recording customer experience
• UserTesting provides screen recording features that allow you to watch every user action on your site

Cons

• Running A/B tests is based on regions and specific device types, so you'd have to meet the criteria to run a test
• The dashboard doesn't display analytics data, so it can be hard to visualize data
• Some users complain that the app takes time to load after receiving a test

Hotjar Alternatives: A Short Overview 

So far, we've explained the key features of the top five Hotjar alternatives. Here's a short overview table to help you grasp the features of each software.

Features	FullSession	FullStory	Crazy Egg	Contentsquare	UserTesting
Real-time session recording	✔	✔	✘	✘	✔
Funnel analysis	✔	✔	✔	✔	✘
Conversion tracking	✔	✔	✔	✔	✘
Behavioral analytics	✔	✘	✔	✔	✔
Customer segmentation	✔	✔	✔	✔	✔
A/B testing	✘	✘	✔	✘	✔
Customer journey mapping	✔	✔	✘	✔	✘
Dynamic heatmaps	✔	✘	✘	✘	✘
Free trial	✔	✔	✔	✘	✔
Free version	✘	✔	✔	✘	✘
Surveys and customer feedback	✔	✘	✔	✔	✔
Monthly pricing	$39	N/A	$99	€49	N/A

What Is The Best Alternative to Hotjar?

FullSession stands as the best Hotjar alternative in this comparison guide.

Here's why:

1. FullSession tracks dynamic elements in real time, so you get precise user insights instantly. By capturing these subtle interactions, you can see how users engage with your site's most interactive parts.
2. One of the best things about FullSession is that it can process heat maps without slowing down your site. It is a big win for website owners who know how important page load time is for user experience and SEO.
3. Data privacy is king. FullSession leads the way by excluding sensitive data recording. It helps you comply with data protection regulations and builds trust with your users, knowing their personal info is safe.
4. FullSession lets you manage large data sets and quickly get to the point. It is perfect for high-traffic sites where you must sift through massive data to find actionable insights that move your business forward.
5. Unlike tools that track user behavior across multiple sites, FullSession only tracks activities on your site. This focused approach prevents data misuse and ensures the insights you get are directly relevant to your site's performance and user experience.
6. FullSession improves team collaboration, providing relevant data on one platform. It is perfect for organizations where multiple departments need access to user behavior data. By centralizing this information, you can ensure all teams are aligned and working towards common goals based on shared insights.

There are many alternatives to Hotjar, but FullSession is the one for website owners who want a complete, fast and privacy-first user behavior analytics solution.

FAQs About Hotjar Alternatives

Let's answer the most common questions about Hotjar alternatives.

What is Hotjar and how does it work?

Hotjar is a user experience insights software that helps UX designers and e-commerce brands understand user behavior via session recordings, heatmaps, surveys, form analytics, and website feedback forms. 

It provides behavioral analysis and user feedback tools and allows you to get a bird' s-eye view of how users move, click, or scroll on your web pages. You can also collect user feedback to know what users have to say, uncover objections, find growth opportunities, and increase the number of satisfied users.

Learn more: Hotjar vs Microsoft Clarity

What are the main features of Hotjar?

Hotjar combines behavioral analytics and customer feedback tools to help you improve conversion optimization and user experience.

Here are the key features of Hotjar:

• Heatmaps
• Scroll maps
• Session recordings 
• User testing and surveys
• Form optimization 
• Behavioral tracking

What is the price of Hotjar?

Hotjar provides a free plan. For its paid plans, there are three options: Observe, Ask, and Engage.

The Observe plan lets you visualize user behavior with heatmaps and see users' actions with session recording. It is divided into:

• Basic—costs $0 and allows you to track up to 35 sessions/day
• Plus—costs $39/month and lets you track up to 100 sessions/day
• Business—starts from $99/month and lets you track 500 to 270,000 daily sessions
• Scale—starts at $213/month and lets you track 500 to 270,000 daily session recordings

The Ask plan lets you discover how your users feel and what they have to say via the feedback tool. It is divided into:

• Basic—costs $0 with access to 20 monthly responses
• Plus—costs $48/month with access to 250 monthly responses
• Business—starts from $64/month and lets you receive 500 to 100,000 monthly responses
• Scale—starts at $128/month and offers access to unlimited monthly responses

Lastly, the Engage plan allows you to automate recruitment, scheduling, and hosting for moderated user interviews. It is divided into:

• Basic—costs $0 with access to 3 interviews/month from your own network
• Plus—costs $39.2/month with access to up to 3 interviews/month from the Hotjar participant pool and unlimited interviews from your own network
• Business—starts from $440/month with access to 12 interviews/year from the Hotjar participant pool and unlimited interviews from your own network
• Scale—offers customized pricing and access to 20 interviews/month from the Hotjar participant pool and unlimited interviews from your own network

While Hotjar provides a free version and access to various behavioral tools, it has advantages and drawbacks. Let's look at some of the pros and cons of this visitor behavior analytics tool.

What are Hotjar pros?

Here are the advantages of using Hotjar:

• It provides a free plan
• The user interface is intuitive and easy to use
• It lets you filter heatmaps by device
• Customizable insights

What are Hotjar cons?

Here are the disadvantages of Hotjar:

• You have to integrate with funnel analysis tools if you want funnel analytics data
• It slows down the website loading speed
• It doesn't let you analyze user behavior on mobile apps
• Its limited quantitative analytics features don't let you perform an in-depth analysis

Considering the various advantages and drawbacks of Hotjar, it can leave room for doubts, and you may consider using other Hotjar alternatives.

What is the disadvantage of Hotjar?

Hotjar mainly gives qualitative data, which might not be enough on its own. Its session recordings and heatmaps can slow down your site, and the free plan has limits on the number of recordings and heatmaps. Plus, Hotjar doesn't let you analyze user behavior on mobile apps.

Why use Hotjar alternatives for web analytics?

While Hotjar is known for tracking web behavioral data, its shortcomings have led product teams to use other Hotjar alternatives like FullSession, Fullstory, Crazy Egg, and other tools that provide in-depth analytics.

If that's your case, one of the five Hotjar alternatives explained below may be suitable for your business. We've broken them into categories, explaining how these tools perform web analysis.

What is similar to Hotjar?

Tools like FullSession, Crazy Egg, FullStory, Mouseflow, and Lucky Orange alternatives offer similar features, including heatmaps, session recordings, and user behavior analytics.

Does Hotjar record every session?

No, Hotjar doesn't record every session. It uses sampling to record a representative portion of sessions based on your plan and traffic volume. The sampling rate differs by plan – higher-tier plans can capture more sessions.

How long does Hotjar keep data?

Hotjar retains data for 12 months across all paid plans, after which older data is automatically deleted.

How many websites can you have on Hotjar?

Hotjar allows users to track multiple websites, but the exact number depends on the specific subscription plan. You can manage different sites under your account, enabling you to analyze user behavior across various domains.

Is Hotjar better than Google Analytics?

Hotjar and Google Analytics do different things. Hotjar shows user behavior with heatmaps and recordings, while Google Analytics provides traffic and demographic data. Using both gives a complete picture.

What is the difference between Hotjar and Inspectlet?

When evaluating Hotjar vs Inspectlet, Hotjar offers a wider range of features, including surveys and feedback polls, while Inspectlet focuses more on detailed session recordings and heatmaps. Choose Hotjar for an all-in-one tool and Inspectlet for in-depth session analysis.

What is the difference between Hotjar and Intercom?

Hotjar is a user behavior and feedback analytics tool focused on website heatmaps, session recordings, and user surveys.

Intercom is a customer communication platform that provides messaging, support, and customer engagement tools, with features like live chat, customer support, and marketing automation.

What is the difference between Hotjar and Sentry?

Hotjar is a user experience and website analytics tool that helps understand user behavior through visual tools like heatmaps and recordings.

Sentry is an error-tracking and monitoring platform primarily used by developers to detect, diagnose, and resolve software performance issues and bugs in real-time.

What is the difference between Hotjar and Sprig?

Hotjar is a web analytics tool that provides insights into user behavior through heatmaps, session recordings, and feedback surveys.

Sprig is a user research platform that helps product teams conduct targeted surveys and interviews and collect contextual user feedback within digital products to improve user experience and product design.

Why do visitor behavior and user feedback matter?

Let's begin by explaining why it is crucial to analyze visitor behavior.

With the users' irregular behavioral patterns, visitor behavior analytics is crucial. If you can collect feedback from customers and monitor how they engage with your site, you can improve the customer experience.

Technological advancement, user feedback, web analysis, and user behavior analysis tools allow you to understand website visitors' behavior in many ways. 

They provide you with data storage and data segmentation to make the process straightforward. You can use event tracking, behavior-triggered feedback forms, heatmaps, funnel analysis, surveys, session recordings and replays, and more.

You need to choose the right behavioral analytics solution when tracking user behavior. Here are some questions to ask as you evaluate the right tool for your business:

• What exactly do you want to learn about your users?
• What features do you need?
• Which optimization tools present detailed insight?
• Which tool's user interface do you find intuitive and easy to use?

Hotjar is one of the multiple analytics tools you can use to track conversion funnels and monitor users' actions on your site. However, you can test some of the tools we mentioned in our list.

Start with FullSession. Book a demo.